{"id":4652,"date":"2019-02-14T10:34:57","date_gmt":"2019-02-14T10:34:57","guid":{"rendered":"https:\/\/www.capitalnumbers.com\/blog\/?p=4652"},"modified":"2026-06-17T07:48:40","modified_gmt":"2026-06-17T07:48:40","slug":"why-domain-authority-matters-for-seo-and-how-to-improve-yours","status":"publish","type":"post","link":"https:\/\/www.capitalnumbers.com\/blog\/why-domain-authority-matters-for-seo-and-how-to-improve-yours\/","title":{"rendered":"Why Domain Authority Matters for SEO, and How to Improve Yours"},"content":{"rendered":"<p>If you\u2019re doing anything with SEO, you need to pay close attention to your domain authority score. It\u2019s a major predictor of how you will rank in search engine results.<\/p>\n<p>So what is it?<\/p>\n<p>Domain authority is a score developed by a leading industry SEO software provider to predict a websites ranking on search engines. The higher the score, the more likely the website is to rank.<\/p>\n<p>Is it important? Yes. If you can understand domain authority, you can start to improve yours. As sites with better domain authority will be more likely to get seen and get a larger share of business, it\u2019s very important your score is as high \u2014 if not high as possible, then at least higher than your competitors. We\u2019ll get to that in a second.<\/p>\n<h2>How is Domain Authority Calculated?<\/h2>\n<div style=\"float: left; margin: 0 20px 20px 0; max-width: 360px;\"><img src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2019\/02\/CN-How-is-Domain-Authority-Calculated.jpg\" alt=\"How is Domain Authority Calculated\"><\/div>\n<p>One often-used metaphor for SEO compares backlinks to votes. For example, it seems logical that a site with more backlinks will rank higher than a site with fewer backlinks. But it isn\u2019t that simple\u2026 and not all votes are counted equally.<\/p>\n<p>The higher quality the link, and the higher authority the referring domain, the more \u201cweighty\u201d the vote.<\/p>\n<p>So domain authority is calculated by<\/p>\n<ul>\n<li>The number of backlinks<\/li>\n<li>The authority of the linking site<\/li>\n<\/ul>\n<h2>What Domain Authority Score Should You Have?<\/h2>\n<div style=\"float: left; margin: 0 20px 20px 0; max-width: 360px;\"><img src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2019\/02\/CN-What-Domain-Authority-Score-Should-You-Have.jpg\" alt=\"What Domain Authority Score Should You Have\"><\/div>\n<p>Clearly, you want a higher domain authority. However, a high total score shouldn&#8217;t be your concern. Instead of shooting for the highest possible score, it\u2019s much more important to have a high domain authority in comparison to your competitors who are trying to rank for the same keywords. If yours is higher, you\u2019ll rank higher than your competitors. That\u2019s why, if you\u2019re in a competitive niche, it\u2019s important to have SEO experts to do this for you. Better competition means your domain authority has to be higher.<\/p>\n<h2>How to Improve Domain Authority<\/h2>\n<div style=\"float: left; margin: 0 20px 20px 0; max-width: 360px;\"><img src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2019\/02\/CN-How-to-Improve-Domain-Authority.jpg\" alt=\"How to Improve Domain Authority\"><\/div>\n<p>Good domain authority is determined not only by how many links you have pointing at your site from external sources, but also the quality of those links.<\/p>\n<p>For example, if you\u2019ve been farming links out from low-quality or untrustworthy sources, your domain authority will likely be very low, even if you have a lot of links.<\/p>\n<p>Conversely, if you have been putting in the time and work to build your SEO, you\u2019ll probably have several high-quality links pointing at your site from good, authoritative sources. Combining a high number of links with authoritative referring root domains will improve your domain authority.<\/p>\n<p>Striking a good balance between quantity and quality is one of the reasons that people hire SEO experts. Not only that, but good SEO experts can halve the time it takes to build a link profile AND make sure your links are quality. Generally if you can outperform your competitors with good quality and good quantity, your domain score will be higher than theirs.<\/p>\n<p>So how exactly can we do this?<\/p>\n<h2>Strategies to Build Better Domain Authority<\/h2>\n<div style=\"float: left; margin: 0 20px 20px 0; max-width: 360px;\"><img src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2019\/02\/CN-Strategies-to-Build-Better-Domain-Authority.jpg\" alt=\"Strategies to Build Better Domain Authority\"><\/div>\n<p>First, as we\u2019ve already said, the best way to go about this is to build a profile of relevant links to your website.<\/p>\n<p>You can take the time to do this yourself, in which case you\u2019ll be spending a lot of time building up a small flow of traffic, or you can hire a good team to do this for you. If you hire a good team, the results will be faster and better. Not only will they work on building higher domain authority, but they will actually improve the amount and quality of the traffic you get.<\/p>\n<p>So how do they make this happen?<\/p>\n<h3>Content Marketing<\/h3>\n<p>Content marketing is king. Not only will you need a good array of content on your own site, but you\u2019ll also want other sites to host your content with guest blogging or something similar. You can also use press releases on accredited sites or even social media to keep a high number of backlinks to your site.<\/p>\n<p>It isn\u2019t enough just to have great content. Make sure to also do the technical work associated with getting it seen. This means include all including all the relevant tags and variations of your main keywords. Further, make the content sharable. It has to be something people want to share with their friends or acquaintances in the industry. For example, industry-relevant content that offers a new way of looking at things and makes you a standout in terms of thought leadership is inherently sharable. Shares will then earn you backlinks organically.<\/p>\n<h3>Website Management<\/h3>\n<p>First things first, a great domain name will really help your SEO. Not only will it be easier for prospects to remember, but you might be able to get a keyword in the domain name itself. This will automatically give your site a boost in the rankings.<\/p>\n<p>Link management is the third vital tool in your toolbox. Not only do you need to make sure you\u2019re getting good, high quality links \u2014 and lots of them \u2014 but you also need to make sure you\u2019re managing and removing spam links from low-quality sources. Also be sure to post your content on social media, because the algorithms consider social sites to be a ranking factor as well.<\/p>\n<p>Also, your website should be fast-loading and responsive. It should be optimized for mobile and generally boast a good user experience. If people stick around and don\u2019t \u201cbounce,\u201d this will decrease your SEO score as your site will be seen as low-authority<\/p>\n<h3>Prevent Domain Authority From Dropping<\/h3>\n<p>The best way to keep your domain authority from dropping is simple maintenance of your SEO. For example, this will decrease any lost links you might incur while building out your SEO. But there\u2019s another reason you should maintain your SEO. Because, as we\u2019ve mentioned, domain authority is calculated relative to your competitors. You must constantly maintain and upgrade your SEO to keep your domain authority above theirs.<\/p>\n<h2>Conclusion<\/h2>\n<p>DA is important, not because it will help you directly rank, but because it will help you outperform your competitors. By carefully cultivating a high amount of authoritative backlinks, you will improve your domain authority score.<\/p>\n<p>The good news is that simple SEO best practices will also boost your domain authority, allowing you to outperform your competitors on relevant keywords. Keeping up a good content strategy, a good backlink profile, and good website management will all improve your domain authority and help you get a steady stream of organic traffic to your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re doing anything with SEO, you need to pay close attention to your domain authority score. It\u2019s a major predictor of how you will rank in search engine results. So what is it? Domain authority is a score developed by a leading industry SEO software provider to predict a websites ranking on search engines. &#8230;<\/p>\n","protected":false},"author":12,"featured_media":4654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[1581],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/4652"}],"collection":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/comments?post=4652"}],"version-history":[{"count":9,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/4652\/revisions"}],"predecessor-version":[{"id":19728,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/4652\/revisions\/19728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media\/4654"}],"wp:attachment":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media?parent=4652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/categories?post=4652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/tags?post=4652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}