{"id":3579,"date":"2017-11-30T12:02:28","date_gmt":"2017-11-30T12:02:28","guid":{"rendered":"https:\/\/www.capitalnumbers.com\/blog\/?p=3579"},"modified":"2025-08-11T09:37:17","modified_gmt":"2025-08-11T09:37:17","slug":"update-your-banner-ads","status":"publish","type":"post","link":"https:\/\/www.capitalnumbers.com\/blog\/update-your-banner-ads\/","title":{"rendered":"Update Your Banner Ads for Top-of-Mind Awareness, More Attention, and More Conversions"},"content":{"rendered":"

Plus: Eight Places to Strategically Deploy Banners and Ads for Best Results<\/p>\n

Are banner ads \u201cdead?\u201d<\/p>\n

No! Just the opposite.They\u2019re actually an under-utilized marketing asset. Despite the claims of many, banner ads are still an effective way to reach your audience and pull in revenue.<\/p>\n

Consider how banner ads were used to great effect for Google\u2019s Android Wear campaign. By using ads effectively, Google reported to have increased brand recall by 15.8%<\/p>\n

Even though you might not get high click through rates on your banner ads on first exposure, that\u2019s okay. You don\u2019t have to use them with that expectation. Instead, your new goal with banner ads should be to keep up with your market\u2019s attention and convey brand values. It\u2019s a fantastic way to stay top-of-mind with your audience.<\/p>\n

Banners and display ads will keep your audience\u2019s attention, warm up your traffic, and convey the essential parts of your brand with some eye-catching design. Use them this way, and they can be an excellent investment and an efficient tool in your digital marketing arsenal.<\/p>\n

The best practice is to use your ads in such a way that they never get old and boring. Constantly get them updated and refreshed for best performance.<\/p>\n

Here are some more reasons to keep your banners updated:<\/p>\n

Keep Your Branding Consistent<\/h2>\n

Now, you probably know the importance of keeping everything consistent \u2014 that is, all your marketing materials have to reflect the same message or values, from your ads to your landing pages to your content. Otherwise, your customers will get lost, feel confused, and lose interest.<\/p>\n

That\u2019s why it\u2019s so important that to keep your graphics refreshed. Not only on your websites and your content, but also across social media and all of your inbound marketing. That means keeping your social media presence relevant, updating your website every so often, and of course, constantly testing different display ads<\/p>\n

If all you\u2019re offering is the same stuff that your audience has seen 100 times before, you\u2019re BORING! And if you\u2019re boring, that means you aren\u2019t going to make any progress, your advertising will go nowhere, and people will start to ignore your ads like they aren\u2019t even there. That\u2019s because\u2026<\/p>\n

We Live in the Attention Economy<\/h2>\n

It\u2019s been said recently that we live in the \u201cAttention Economy.\u201d What that means is that you can keep a customer\u2019s attention longer than your competitors, you\u2019re much more likely to get more of their money. The proof: a recent study found that users who are retargeted to with banner ads are 70% more likely to convert than those who didn\u2019t.<\/p>\n

That simple extra step of getting grabbed customer attention, held it, and resulted in better ROI.<\/p>\n

Although some detractors say that banner ads can be annoying, or that nobody clicks them, the cold hard facts find that the opposite is true. By using your banner ads to get and retain customer attention, you get more money coming into your business. So\u2026what does that mean for you?<\/p>\n

It means that you shouldn\u2019t be afraid to make your ads flashy, demand attention, and invite a click. But even more importantly\u2026<\/p>\n

You have to change your ads up every once in awhile!<\/p>\n

Updating Your Ads Keeps You Relevant<\/h2>\n

By doing this, you invite more clicks and a higher conversion rate.<\/p>\n

Banner ads have a 33% higher response rate than billboards\u2026which means they have the potential to offer great ROI. For you, that means that a relatively small investment of a banner ad could turn into huge financial returns. Compare that with a company that spends tens of thousands of dollars on a billboard\u2014and has no way to track the results! If you measure the numbers on your banner ads, you can constantly keep them tested for best results.<\/p>\n

Pay special attention to the holidays. The spending holidays like Christmas, Cyber Monday, and Black Friday are only a few days away\u2026 do your ads reflect that? If not, you could be leaving that extra 33% on the table, ready for someone else to take.<\/p>\n

Plus, keeping them updated prevents them from getting boring. There\u2019s no better way to lose someone\u2019s attention than to keep the same banner ad up on the site for a month without changing it; it starts to blend in and nobody pays attention to it. By updating your advertising constantly, you\u2019re consistently raising your chances for conversion, and you\u2019re staying on top-of-mind awareness. So even if you don\u2019t get the conversions immediately, you can capitalize on that attention later.<\/p>\n

Eight Places to Put Display Banners to Reach Your Audience<\/h2>\n

Website Headers<\/strong>
\nA website header runs along the top of all the pages of your website. It\u2019s a valuable marketing asset because it communicates your brand to the users while they\u2019re on your site.<\/p>\n

Examples:<\/strong><\/p>\n

\"Website<\/p>\n

\"Website<\/p>\n

\"Website<\/p>\n

\"Website<\/p>\n

WordPress Banner<\/strong>
\nWordpress banners are headers in a site built with WordPress. They require complicated plugins and some time to get right, but the results can be quite nice.<\/p>\n

Examples:<\/strong><\/p>\n

\"WP<\/p>\n

\"WP<\/p>\n

\"WP<\/p>\n

\"WP<\/p>\n

Facebook Timeline Cover Photo<\/strong>
\nYou\u2019re probably already familiar with this one; users can put this ad across the top of their Facebook profile. Used properly, it can be a very powerful tool to reach a broad audience, convey brand priorities, and generate interest very quickly. Pair this with a great social media presence for double the effect.<\/p>\n

Examples:<\/strong><\/p>\n

\"Facebook<\/p>\n

\"Facebook<\/p>\n

\"Facebook<\/p>\n

\"Facebook<\/p>\n

Twitter Header<\/strong>
\nSimilar to a Facebook banner, the twitter header is one of the only visuals users will see when they come across your twitter profile. Use it well.<\/p>\n

Examples:<\/strong><\/p>\n

\"Twitter\"<\/p>\n

\"Twitter<\/p>\n

\"Twitter\"<\/p>\n

\"Twitter\"<\/p>\n

Youtube Channel Art<\/strong>
\nYour YouTube channel artwork is the first impression a viewer has of your channel. While your users are waiting two seconds for a video to load, your chances of getting their attention are drastically raised if you have killer art. By keeping them on your channel for that extra amount of time, you drastically raise your chances of turning them into subscribers.<\/p>\n

Examples:<\/strong><\/p>\n

\"youtube\"<\/p>\n

\"youtube\"<\/p>\n

\"youtube\"<\/p>\n

\"youtube\"<\/p>\n

Google+ Cover Photo<\/strong>
\nEven though Google+ doesn\u2019t have the user base of Twitter or Facebook, it still has a place for your banner ad. If you have a Google+ profile, you should put your ad there because it\u2019s one of the first things people see when they come to look at your profile.<\/p>\n

Examples:<\/strong><\/p>\n

\"Google<\/p>\n

\"Google<\/p>\n

\"Google<\/p>\n

\"Google<\/p>\n

LinkedIn Header<\/strong>
\nLong a place for businesses to connect, LinkedIn<\/a> is also becoming a busy place for digital marketers. If you\u2019re offering anything B2B related or looking to connect with other people who can help you grow, your LinkedIn banner should effectively convey your offer. This will automatically set you apart from the competition.<\/p>\n

Examples:<\/strong><\/p>\n

\"linkedIn\"<\/p>\n

\"linkedIn<\/p>\n

\"linkedIn\"<\/p>\n

\"linkedIn\"<\/p>\n

Display Ad Banners<\/strong>
\nThis one is simple: your display ad banners are simply the face of your ads. They have to be attention-getting, catchy, and clickable. If you don\u2019t meet those criteria, you run the risk of losing your advertising dollars. Luckily, partnering with a good graphic design or digital marketing team<\/a> can make your ads pop.<\/p>\n

Examples:<\/strong><\/p>\n

\"Display<\/p>\n

\"Display<\/p>\n

\"Display<\/p>\n

\"Display<\/p>\n

Invest in Banners For Optimized Results<\/h2>\n

Today, banner ads are a highly underrated marketing concept. But you can use that to your advantage. If your competitors aren\u2019t investing in high-quality banners and display ads, then investing a little bit into yours might go a long way towards increasing your profit margin. When updating your banner ads, keep these three things in mind:<\/p>\n

    \n
  • Use them to make sure your branding is consistent<\/li>\n
  • Grab your customers\u2019 attention<\/li>\n
  • Keep them updated to maximum conversions.<\/li>\n<\/ul>\n

    Do this, and you\u2019re guaranteed to get the best performance out of your ads.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Plus: Eight Places to Strategically Deploy Banners and Ads for Best Results Are banner ads \u201cdead?\u201d No! Just the opposite.They\u2019re actually an under-utilized marketing asset. Despite the claims of many, banner ads are still an effective way to reach your audience and pull in revenue. Consider how banner ads were used to great effect for …<\/p>\n","protected":false},"author":12,"featured_media":3581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[740],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/3579"}],"collection":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/comments?post=3579"}],"version-history":[{"count":8,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/3579\/revisions"}],"predecessor-version":[{"id":15981,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/3579\/revisions\/15981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media\/3581"}],"wp:attachment":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media?parent=3579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/categories?post=3579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/tags?post=3579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}