{"id":1831,"date":"2016-10-20T13:05:48","date_gmt":"2016-10-20T13:05:48","guid":{"rendered":"http:\/\/www.capitalnumbers.com\/blog\/?p=1831"},"modified":"2025-08-11T11:01:55","modified_gmt":"2025-08-11T11:01:55","slug":"how-to-optimize-the-speed-of-your-wordpress-website","status":"publish","type":"post","link":"https:\/\/www.capitalnumbers.com\/blog\/how-to-optimize-the-speed-of-your-wordpress-website\/","title":{"rendered":"How to Optimize the Speed of Your WordPress Website"},"content":{"rendered":"<p>Given the fast pace at which the world today operates, you need a website that loads quickly\u00a0and allows users to search through it seamlessly for the products, services, and information\u00a0they need. Any delays in the loading time and they are very likely to move on other sites that\u00a0load faster. You not only lose visitors, but you also lose potential customers. Take care that slow\u00a0loading sites don\u2019t rank very well with search engines either. Considering all these factors, it is\u00a0absolutely imperative that you enhance the loading capability of your website. By using a few\u00a0very handy plugins, you can make that happen. Here\u2019s how.<\/p>\n<h6><span style=\"color: #003366;\"><strong>Pick Out a Simple WordPress Theme<\/strong><\/span><\/h6>\n<p>The more elaborate WordPress themes you choose, the longer they will take to load. That\u2019s\u00a0because they include many files and functions that are linked to each other. Check carefully and\u00a0you\u2019ll realize that they have features that you\u2019re not using currently. A better option is to look for\u00a0a theme with simplistic, but sophisticated coding that loads quickly. WordPress has certain\u00a0criteria that theme developers must meet when they submit their themes for approval. One of\u00a0them is great coding that allows the theme to load almost instantly.<\/p>\n<h6><span style=\"color: #003366;\"><strong>Lower the Number of HTTP Requests<\/strong><\/span><\/h6>\n<p>Websites that have a larger number of elements take longer to load. For instance, the scripts,\u00a0stylesheets, images, Flash and other components on your website each have an individual\u00a0HTTP request made for them. If you can lower the number of requests, you can increase the\u00a0loading speed. Move the scripts to the bottom of the page and reduce them. Try including CSS\u00a0in place of images and combine the many styling sheets into a single one. Using simple\u00a0methods like these can improve how your site performs.<\/p>\n<h6><span style=\"color: #003366;\"><strong>Consider Getting a Caching Plugin<\/strong><\/span><\/h6>\n<p>A section of the computer or the cache is allocated for saving recent data that the owner has\u00a0used. Without your knowing it, computers save and delete information out of this cache. You\u00a0can install a caching plugin in your WordPress site and use this functionality to your advantage.\u00a0This plugin allows computers to access the local cache and load the data out of it so your site\u00a0does not need to reload fully every time the user visits it, thus reducing loading times. If you\u2019re\u00a0not quite sure how to use it, opt for the managed WordPress hosting service that takes care of\u00a0the caching for you &#8211; DreamPress. It can host and organize your website for you and has many\u00a0other features that help streamline its functioning.<\/p>\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - http:\/\/optinmonster.com :: Campaign Title: WordPress --><\/p>\n<div id=\"om-xb29oelz7vbpv8ut-holder\"><\/div>\n<p><script>\/\/ <![CDATA[\nvar xb29oelz7vbpv8ut,xb29oelz7vbpv8ut_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){xb29oelz7vbpv8ut_poll(function(){if(window['om_loaded']){if(!xb29oelz7vbpv8ut){xb29oelz7vbpv8ut=new OptinMonsterApp();return xb29oelz7vbpv8ut.init({\"u\":\"18402.368355\",\"staging\":0,\"dev\":0,\"beta\":0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src=\"\/\/a.optnmnstr.com\/app\/js\/api.min.js\",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState===\"loaded\"||this.readyState===\"complete\"){try{d=om_loaded=true;xb29oelz7vbpv8ut=new OptinMonsterApp();xb29oelz7vbpv8ut.init({\"u\":\"18402.368355\",\"staging\":0,\"dev\":0,\"beta\":0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName(\"head\")[0]||document.documentElement).appendChild(o)}(document,\"script\",\"omapi-script\");\/\/ ]]><\/script><!-- \/ OptinMonster --><\/p>\n<h6><span style=\"color: #003366;\"><strong>Compress Your Files<\/strong><\/span><\/h6>\n<p>When you\u2019re trying to present high-quality content to your users, you end up creating large files\u00a0that are typically over 100kb. Such files become slow to load because of their size. But, if you\u00a0can compress them, you can reduce the bandwidth of the files that in turn, reduces the HTTP\u00a0response time. Choose an effective internet tool to help you with this technique. For instance,\u00a0Gzip, which is a great option given that 90% of the traffic on the internet moves through\u00a0browsers that support this tool. It will interest you to know that using this strategy can lower the\u00a0loading time of your website by up to 70%.<\/p>\n<h6><span style=\"color: #003366;\"><strong>Check the Optimization of Your Images<\/strong><\/span><\/h6>\n<p>Images make your page attractive and break up the wall of of text to make the content more\u00a0user friendly. The trouble with them is that they are bulky and take long to download. A good\u00a0option is to compress them to the right size without compromising on the resolution by using\u00a0several online plugins. Make sure you optimize them on your computer before uploading them\u00a0to your WordPress media gallery. Yet another tactic is to use a plugin that prevents those\u00a0images from loading that are not yet visible on the page. As a result, the image comes into view\u00a0only after the reader scrolls down to its position. In this way, the plugin eliminates the loading\u00a0time of the sections of the page that the reader might choose not to view.\u00a0Disable Unnecessary Pingbacks &amp;amp; Trackbacks\u00a0Pingbacks and trackbacks were useful tools that helped you with notifications when an external\u00a0blog created a link to your website. You\u2019ll see them as comments that you can choose to\u00a0approve and create a link of your own to that site. However, they can also be used by\u00a0spammers to use your site to raise their own rankings and effectively lower your website\u2019s\u00a0loading time. Check the \u201cSettings\u201d tab and find the section, \u201cDiscussion.\u201d You can turn them off\u00a0here.<\/p>\n<h6><span style=\"color: #003366;\"><strong>Working with Redirects<\/strong><\/span><\/h6>\n<p>Redirects can lower your site\u2019s loading times because of the extra HTTP requests they create.\u00a0However, you need them to guide mobile users landing on your main page to the responsive\u00a0version. You have two ways of ensuring that the redirect works without slowing down your\u00a0website. You can use a HTTP redirect that sends mobile devices to an equivalent URL that has\u00a0been created for such devices without any intermediary redirects. Or, you can include a markup\u00a0like the &amp;lt;link rel=\u201dalternate\u201d&amp;gt; in your website pages. It will direct the Googlebot to find your\u00a0mobile pages by identifying the mobile equivalent URL.<\/p>\n<h6><strong><span style=\"color: #003366;\">Test Your Speed Regularly<\/span><\/strong><\/h6>\n<p>Despite taking the best steps to ensure the quick loading time of your website, you must make it\u00a0a point to recheck from time to time. Choose from the many online tools and plugins that help\u00a0you. For instance, you can use the PageSpeed Insights from Google. It evaluates your site and\u00a0assigns it a grade from 1 to 100. You\u2019ll also receive directions on how you can enhance your\u00a0grade. Or, try the Plugin Performance Profiler, also called P3. It creates a pie chart so you can\u00a0assess which of your plugins are taking longer to load. Accordingly, you can pick out the ones\u00a0you absolutely need and remove the others.\u00a0Using these many tools and plugins, you can take the necessary steps to optimize your website\u00a0to shorten the loading times, streamline the browsing experience, and increase traffic on your\u00a0website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Given the fast pace at which the world today operates, you need a website that loads quickly\u00a0and allows users to search through it seamlessly for the products, services, and information\u00a0they need. Any delays in the loading time and they are very likely to move on other sites that\u00a0load faster. You not only lose visitors, but &#8230;<\/p>\n","protected":false},"author":12,"featured_media":1832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[744,745],"tags":[1172,1403],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1831"}],"collection":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/comments?post=1831"}],"version-history":[{"count":4,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1831\/revisions"}],"predecessor-version":[{"id":16225,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1831\/revisions\/16225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media\/1832"}],"wp:attachment":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media?parent=1831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/categories?post=1831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/tags?post=1831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}