{"id":1798,"date":"2016-09-30T11:19:41","date_gmt":"2016-09-30T11:19:41","guid":{"rendered":"http:\/\/www.capitalnumbers.com\/blog\/?p=1798"},"modified":"2025-08-11T11:05:24","modified_gmt":"2025-08-11T11:05:24","slug":"5-ways-marketers-use-emojis-in-their-campaigns","status":"publish","type":"post","link":"https:\/\/www.capitalnumbers.com\/blog\/5-ways-marketers-use-emojis-in-their-campaigns\/","title":{"rendered":"5 Ways Marketers use Emojis in their Campaigns"},"content":{"rendered":"<p><img class=\"aligncenter size-full wp-image-1800\" src=\"http:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/CN_Blog_WaysMarketersUseEmojisInTheirCampaigns_27092016.png\" alt=\"cn_blog_waysmarketersuseemojisintheircampaigns_27092016\" width=\"1000\" height=\"600\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/CN_Blog_WaysMarketersUseEmojisInTheirCampaigns_27092016.png 1000w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/CN_Blog_WaysMarketersUseEmojisInTheirCampaigns_27092016-300x180.png 300w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/CN_Blog_WaysMarketersUseEmojisInTheirCampaigns_27092016-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In our last blog&nbsp;<\/span><a href=\"http:\/\/www.capitalnumbers.com\/blog\/getting-started-with-emoji-marketing\/\"><span style=\"font-weight: 400;\">Getting started with emojis blogged to be hyperlinked<\/span><\/a><span style=\"font-weight: 400;\">, we spoke about <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How emojis came to be mammoth trend that they are now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why they found their way into day to day lives of every person who uses a phone and the internet, and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why marketers would be grossly mistaken if they ignore their meteoric rise and don\u2019t involve them in their communication.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now let\u2019s talk about how emojis can be strategically and gracefully pushed into communications, thus making them more relatable, engaging and relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s have a look at 5 such instances when brands aced their emoji marketing games, and let\u2019s talk briefly about why the campaigns are nothing but little geniuses<\/span><\/p>\n<h6><span style=\"color: #003366;\"><b><b>McDonalds<\/b><\/b><\/span><\/h6>\n<p><a href=\"https:\/\/www.capitalnumbers.com\/blog\/5-ways-marketers-use-emojis-in-their-campaigns\/\"><img class=\"aligncenter wp-image-1803 size-full\" src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-2-1.png\" alt=\"emoji-2\" width=\"554\" height=\"298\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-2-1.png 554w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-2-1-300x161.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/a> <a href=\"https:\/\/www.capitalnumbers.com\/blog\/5-ways-marketers-use-emojis-in-their-campaigns\/\"><img class=\"aligncenter wp-image-1804 size-full\" src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-3-1.png\" alt=\"emoji-3\" width=\"599\" height=\"296\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-3-1.png 599w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-3-1-300x148.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a> <a href=\"https:\/\/www.capitalnumbers.com\/blog\/5-ways-marketers-use-emojis-in-their-campaigns\/\"><img class=\"aligncenter wp-image-1805 size-full\" src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-4.png\" alt=\"emoji-4\" width=\"591\" height=\"285\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-4.png 591w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-4-300x145.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Simplistically brilliant by McDonalds; only goes to prove that emojis are actually so detailed that you can use them to say even the most complex of things without using a single word. Also, McDonalds has always enjoyed its position as a flag bearer of pop culture, this sort of cements their position again.<\/span><\/p>\n<h6><span style=\"color: #003366;\"><b>HeForShe<\/b><\/span><\/h6>\n<p><img class=\"aligncenter size-full wp-image-1806\" src=\"http:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-2-2.png\" alt=\"emoji-2\" width=\"590\" height=\"223\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-2-2.png 590w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-2-2-300x113.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No one doubts the power of symbols when it comes to boosting social causes. The use HeForShe symbol as emoji was thus a brilliant move <\/span><a href=\"http:\/\/thesocialmediamonthly.com\/behind-the-hashtag-heforshe\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">that resulted in its mentions getting increased by 115%<\/span><\/a><span style=\"font-weight: 400;\">. The exercise stems from the same school of thought that encourages branding of causes by use of symbols on anything that the TG uses (T-shirts, coasters, stickers), thus increasing visibility.<\/span><\/p>\n<h6><span style=\"color: #003366;\"><b>WWF<\/b><\/span><\/h6>\n<p><a href=\"https:\/\/www.capitalnumbers.com\/blog\/5-ways-marketers-use-emojis-in-their-campaigns\/\"><img class=\"aligncenter wp-image-1807 size-full\" src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-3-2.png\" alt=\"emoji-3\" width=\"535\" height=\"340\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-3-2.png 535w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-3-2-300x191.png 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">WWF created 17 emojis for 17 endangered animals, and incorporated them in a social media campaign that urged people to donate 10 cents for their preservation every time they used one of these emojis in their tweets. The emojis though newly created were extremely relevant and relatable, thus easily found their way through conversations \u2013 the cause won fair and square.<\/span><\/p>\n<h6><span style=\"color: #003366;\"><b>Deadpool<\/b><\/span><\/h6>\n<p><a href=\"https:\/\/www.capitalnumbers.com\/blog\/5-ways-marketers-use-emojis-in-their-campaigns\/\"><img class=\"aligncenter wp-image-1808 size-full\" src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-2-3.png\" alt=\"emoji-2\" width=\"609\" height=\"352\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-2-3.png 609w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-2-3-300x173.png 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If we start talking about Deadpool\u2019s integrated marketing techniques, we would need the night and two tall glasses of extra tall coffee. But let\u2019s not digress. Let\u2019s just marvel at this stupidly outrageous idea that deserves all the praise &nbsp;it got. They had the audacity to take a step further and take emojis out of the digital vacuum and into the real world. The genius of this is more in the content though. It\u2019s a pathetic joke. <\/span><i><span style=\"font-weight: 400;\">A PJ<\/span><\/i><span style=\"font-weight: 400;\">. The kinds that we see loitering on our Whatsapp groups every now and then; the kind that we are ashamed that we get in the first go.<\/span><\/p>\n<h6><span style=\"color: #003366;\"><b>Domino\u2019s<\/b><\/span><\/h6>\n<p><a href=\"https:\/\/www.capitalnumbers.com\/blog\/5-ways-marketers-use-emojis-in-their-campaigns\/\"><img class=\"aligncenter wp-image-1809 size-full\" src=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-3-3.png\" alt=\"emoji-3\" width=\"598\" height=\"305\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-3-3.png 598w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/10\/Emoji-3-3-300x153.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">An out of bounds, sci-fi move by the brand that won them all the accolades actually; the campaign gave rise to the concept of emoji ordering or emoji commerce. The campaign managed off the charts online to offline conversions, the simple idea so potent that it will be talked about for years to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are obviously only 5 of many awesome campaigns that use emojis as their leverage, but then we are hoping that these are enough to give you a drift of the kind of possibilities that these kind of marketing communications hold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So before you write your business off as \u201ctoo serious\u201d for emoji marketing, do give us a call at <\/span><a href=\"http:\/\/www.capitalnumbers.com\/contact_us.php\"><span style=\"font-weight: 400;\">http:\/\/www.capitalnumbers.com\/contact_us.php<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our last blog&nbsp;Getting started with emojis blogged to be hyperlinked, we spoke about How emojis came to be mammoth trend that they are now Why they found their way into day to day lives of every person who uses a phone and the internet, and Why marketers would be grossly mistaken if they ignore &#8230;<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[740],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1798"}],"collection":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/comments?post=1798"}],"version-history":[{"count":7,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1798\/revisions"}],"predecessor-version":[{"id":16236,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1798\/revisions\/16236"}],"wp:attachment":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media?parent=1798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/categories?post=1798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/tags?post=1798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}