{"id":1753,"date":"2016-08-31T11:30:09","date_gmt":"2016-08-31T11:30:09","guid":{"rendered":"http:\/\/www.capitalnumbers.com\/blog\/?p=1753"},"modified":"2025-08-11T11:11:23","modified_gmt":"2025-08-11T11:11:23","slug":"wordpress-mistakes-your-agency-should-avoid","status":"publish","type":"post","link":"https:\/\/www.capitalnumbers.com\/blog\/wordpress-mistakes-your-agency-should-avoid\/","title":{"rendered":"WordPress Mistakes Your Agency Should Avoid"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">WordPress is an excellent platform for creating your website and is trusted by companies all over the world. However, as when using any other content management systems, there are certain dos and don\u2019ts to keep in mind. Keep these possible errors in mind, and you should be able to use this very potent tool optimally. Here\u2019s how.<\/span><\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Ignoring Update Alerts<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">WordPress is constantly evolving and creating better versions of the themes and plugins they have. These upgrades are designed to keep your website compatible with ever-changing search engine algorithms and to protect them from newer and better-equipped data breaching tools. They also have better features to streamline and enhance the user surfing experience. <\/span><\/p>\n<p>Each time WordPress develops an upgrade, you\u2019ll receive the necessary notification. Take care to update the themes and plugins you have. Doing so will help you keep pace with the latest developments on the internet. At the same time, it is advisable to have a backup file in place. In case you feel you\u2019re not too happy with some of the new features or if they are making undesirable changes in your website, you can always revert to the saved version.<\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Not Having a Local Cache in Place<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">The importance of quick loading times for your website cannot be stressed enough. You need your website to load quickly as an important SEO strategy. This is because search engines now are more likely to pick up sites that have shorter response times. To make this happen, install a WordPress supported plugin that creates a local cache and maintains the loading speed irrespective of the volume of traffic on your site. <\/span><\/p>\n<p><!-- This site is converting visitors into subscribers and customers with OptinMonster - http:\/\/optinmonster.com :: Campaign Title: WordPress --><\/p>\n<div id=\"om-xb29oelz7vbpv8ut-holder\">&nbsp;<\/div>\n<p><script>var xb29oelz7vbpv8ut,xb29oelz7vbpv8ut_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){xb29oelz7vbpv8ut_poll(function(){if(window['om_loaded']){if(!xb29oelz7vbpv8ut){xb29oelz7vbpv8ut=new OptinMonsterApp();return xb29oelz7vbpv8ut.init({\"u\":\"18402.368355\",\"staging\":0,\"dev\":0,\"beta\":0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src=\"\/\/a.optnmnstr.com\/app\/js\/api.min.js\",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState===\"loaded\"||this.readyState===\"complete\"){try{d=om_loaded=true;xb29oelz7vbpv8ut=new OptinMonsterApp();xb29oelz7vbpv8ut.init({\"u\":\"18402.368355\",\"staging\":0,\"dev\":0,\"beta\":0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName(\"head\")[0]||document.documentElement).appendChild(o)}(document,\"script\",\"omapi-script\");<\/script><!-- \/ OptinMonster --><\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Not Creating Backups<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">On the subject of backups, despite your best efforts, you might face a situation where a hacker gets into your site or a virus or some malware enters your site causing a break. To help counter this problem, you must create backups of your files from time to time. Whenever needed, you can restore the functioning of your website with the click of a button. <\/span><\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Not Having a Strong Password<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Downloading and installing your WordPress site is an extremely simple process. One of the steps of the setup includes the generation of a default administrator account under the name of \u201cadmin.\u201d Hackers using brute force attacks to access your account find it very easy to decipher a password that has \u201cadmin\u201d in it. To protect your site, make sure you change the password right after you\u2019re done with the installation process. Choose a combination of letters, symbols, and numbers that are make it hard for a hacker to figure out. Yet another part of the setup creates a default database prefix \u201cwp_\u201d Hackers can use it access your options files. Make sure you change this prefix also. <\/span><\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Not Creating an Identifying Icon<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Right after your website goes live; make sure you create an identifying icon for the site and your company. Icons make businesses and websites recognizable for users and help you develop your brand. Skip this important step and you lose out on an important marketing strategy. <\/span><\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Not Securing Your Website<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">While WordPress has automatic security measures embedded in it, you can take a few added steps to protect you website. For starters, make sure to limit the number of login attempts. Hackers make repeated attempts using different passwords to access your site. You can deter these attempts by way of a plugin. This plugin identifies the IP address being used to login and blocks the user after a specific number of attempts for a particular time period.<\/span><\/p>\n<p>Hackers can steal the session cookies and trick the system into thinking it is you who\u2019s logging in. Make sure you include salts and keys in your config file to prevent this from happening. Yet another security monitoring plugin helps prevent brute force attacks and sends you an alert when it detects threatening activity.<\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Not Monitoring Comments<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Allowing users to comment on your blogs and articles is good for SEO and building a connection with your customers. You can respond to queries and concerns and understand what they\u2019re expecting from your company, and products and services. However, spam comments can damage the reputation you\u2019ve built and affect how your site performs. This is why; it is very essential that you carefully monitor the comments you receive even if it means devoting precious time to the task. You\u2019ll also have to take care to sort through the comments and make sure to respond to the genuine ones. While you could choose to disable comments, doing so will result in your losing customer engagement. <\/span><\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Not Altering the Default Permalinks<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Each time you create a page or a post, WordPress creates a permalink or address for it. For instance, you might see a link like this: <\/span><span style=\"font-weight: 400;\">www.abcdefgih.com\/?p=4234567<\/span><span style=\"font-weight: 400;\">. Not only is the link difficult for users to understand, but such links don\u2019t perform very well with search engines. Make sure you alter the permalink and add a series of words that indicate what the post is all about. Adding the keyword or key phrase in the permalink is also good for SEO. <\/span><\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Adding Unnecessary Tags and Categories<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">One of the many features of your WordPress site is the option of adding tags and categories to your posts and blogs. However, using too many of these categories and actually have an adverse effect on how your site performs and makes navigation confusing. Avoid adding more than the absolutely essential tags. <\/span><\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Creating Posts in Microsoft Word<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Since you\u2019re so habituated to creating documents using Microsoft tools, you probably create the blogs and articles on a Word page and then use copy-paste to add them into your WordPress page. However, doing this adds many strange characters into the post and this is bad for SEO. If you really must use Microsoft Word, save the document in the Plain Text format and copy it from there. In this way, you\u2019ll be able to avoid possible coding errors. <\/span><\/p>\n<h6><span style=\"font-weight: 400; color: #003366;\">Not Compressing Image Files<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Image files are typically too large and take up too much bandwidth when the page loads. To shorten loading time, make sure you compress the files before you add them. You can find many plugins and other simple tools on the internet to help you compress the files to the desired size without compromising on the resolution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are some of the most common errors you can avoid when creating and uploading your WordPress website. There is one more basic error that all users must absolutely avoid and that is not using a trusted provider or a bad source for the WordPress themes. Be sure to download the themes you like from an authorized site like <\/span><a href=\"http:\/\/www.wordpress.org\"><span style=\"font-weight: 400;\">www.WordPress.org<\/span><\/a><span style=\"font-weight: 400;\">. By doing so, you\u2019ll be avoiding the possibility of dealing with bad coding, malware, malicious links, and errors that can affect the performance of your website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress is an excellent platform for creating your website and is trusted by companies all over the world. However, as when using any other content management systems, there are certain dos and don\u2019ts to keep in mind. Keep these possible errors in mind, and you should be able to use this very potent tool optimally. &#8230;<\/p>\n","protected":false},"author":12,"featured_media":1754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[744,745],"tags":[1403],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1753"}],"collection":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/comments?post=1753"}],"version-history":[{"count":3,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1753\/revisions"}],"predecessor-version":[{"id":16247,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1753\/revisions\/16247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media\/1754"}],"wp:attachment":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media?parent=1753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/categories?post=1753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/tags?post=1753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}