{"id":1748,"date":"2016-08-26T09:00:33","date_gmt":"2016-08-26T09:00:33","guid":{"rendered":"http:\/\/www.capitalnumbers.com\/blog\/?p=1748"},"modified":"2025-08-11T11:11:35","modified_gmt":"2025-08-11T11:11:35","slug":"5-quick-ways-to-reduce-page-load-time","status":"publish","type":"post","link":"https:\/\/www.capitalnumbers.com\/blog\/5-quick-ways-to-reduce-page-load-time\/","title":{"rendered":"5 quick ways to reduce page load time"},"content":{"rendered":"<p><img class=\"aligncenter size-full wp-image-1749\" src=\"http:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/08\/CN_Blog3_V2_Masthead_25-08-16.png\" alt=\"CN_Blog3_V2_Masthead_25-08-16\" width=\"1000\" height=\"600\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/08\/CN_Blog3_V2_Masthead_25-08-16.png 1000w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/08\/CN_Blog3_V2_Masthead_25-08-16-300x180.png 300w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/08\/CN_Blog3_V2_Masthead_25-08-16-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The repercussion of slow page load speed can go far beyond just frustrating some users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from the obvious qualitative aspect of why no one would prefer a sight that loads slowly, there are tons of proven reasons as to why a speed of your website is something that you should be concerned about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s obvious that nobody likes anything slow these days. Our attention spans are decreasing by the minute. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">A one-second delay in page-load time leads a drop in page views (11 percent), conversions (7 percent), and customer satisfaction (16 percent), according to the <\/span><\/i><i><span style=\"font-weight: 400;\">Aberdeen Group.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s only natural that people like fast sites. Not surprisingly, Google does too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Site Speed\u2019 acts as a ranking factor as to how Google populates its search results.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We\u2019re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL). This has resulted in us severely limiting the number of URLs we\u2019ll crawl from your site. John Mueller, <\/span><\/i><a href=\"https:\/\/www.seroundtable.com\/google-crawl-slow-tw0-seconds-20070.html\" target=\"_blank\" rel=\"nofollow noopener\"><i><span style=\"font-weight: 400;\">Google<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Infact, this InfoG by <\/span><span style=\"font-weight: 400;\">Kissmetrics<\/span><span style=\"font-weight: 400;\">, gives you a great glimpse of the several ways in which slow page load speed affects your website user experience and ultimately your business.<\/span><\/p>\n<p><a href=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2011\/04\/loading-time-sml.jpg\"><img class=\"aligncenter size-full wp-image-1750\" src=\"http:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/08\/loading-time-sml.jpg\" alt=\"loading-time-sml\" width=\"570\" height=\"1558\" srcset=\"https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/08\/loading-time-sml.jpg 570w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/08\/loading-time-sml-110x300.jpg 110w, https:\/\/www.capitalnumbers.com\/blog\/wp-content\/uploads\/2016\/08\/loading-time-sml-375x1024.jpg 375w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, whether you are a small business owner, or just an artist, whether you are a industry giant brand or an agency providing innovative services, page load speed is something that should have your full attention, because websites are very much a part of your identity and functionality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, that we have got the problem straight, let\u2019s try and explore the solutions that can help us resolve it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, we at Capital Numbers have helped several businesses and agencies up their SEO game by helping them reduce page load time. Following are some easy techniques that have always worked for us:<\/span><\/p>\n<h6><span style=\"color: #003366;\"><b>#1 Optimize your images<\/b><\/span><\/h6>\n<p><span style=\"font-weight: 400;\">This point is rather easy to understand. Images are heavy media files, and they make up a lot of your website. So, if you don\u2019t optimize them, they will make the website rather heavy. So here\u2019s what you can quickly do: Use \u2018Save for the Web\u2019 option in Adobe Photoshop. This helps you reduce the image load to about 70% and you won\u2019t even notice any difference in quality<\/span><\/p>\n<h6><span style=\"color: #003366;\"><b>#2 Minimise on JavaScript and CSS<\/b><\/span><\/h6>\n<p><span style=\"font-weight: 400;\">The scripts and other functional elements maybe slowing the page down, remove them if not necessary. Also, it\u2019s generally good practice to load your CSS and scripts in external files. This ensures that your users\u2019 browser has to loads these just once, instead of every time they visit your site. <\/span><\/p>\n<h6><span style=\"color: #003366;\"><b>#3 Cache is the catch<\/b><\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Several plugins are available on Content Management Systems like WordPress that cache the latest version of your pages, so that browsers don\u2019t automatically generate the page every single time. WP Super Cache, W3 Total Cache, WP Fatest Cache are some example of plugins that are widely used.<\/span><\/p>\n<h6><span style=\"color: #003366;\"><b>#4 Get away from redirects<\/b><\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Redirects are as confusing to browsers as they are for you when placed on a city map. There is a general preference of a 301 redirect to make sure that you can change your site structure without losing any search engine boost but then too many redirects in the way of the browser slows it down, as it struggles to find its way through them.<\/span><\/p>\n<h6><span style=\"color: #003366;\"><b>#5 Use of CDN<\/b><\/span><\/h6>\n<p><span style=\"font-weight: 400;\">CDN or Content Delivery Networks are always a good decision. They work by producing pages depending on where your user is located. Having access to servers near your user\u2019s geographical location, speed up your page loading process quite a bit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several other ways obviously, but then again, we do not want to maul you with too much information right away. There are two points that we meant to drive home here (hope we did)<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why slow page load speed is no joke<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What you can do ensure that you avoid low page loads speeds<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">But then before you realize the gravity of the problem and its solutions, you must know if you have a problem. Let\u2019s share a quick tip for you to do that. Do you think pages at your site load at a good speed? If you are not sure, just talk to us at <\/span><a href=\"http:\/\/www.capitalnumbers.com\/\"><span style=\"font-weight: 400;\">http:\/\/www.capitalnumbers.com\/<\/span><\/a><span style=\"font-weight: 400;\"> , and we will get you the full report of the current status and lay down elaborate ways in which we can help.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The repercussion of slow page load speed can go far beyond just frustrating some users. Apart from the obvious qualitative aspect of why no one would prefer a sight that loads slowly, there are tons of proven reasons as to why a speed of your website is something that you should be concerned about. It\u2019s &#8230;<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[743,744],"tags":[1372],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1748"}],"collection":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/comments?post=1748"}],"version-history":[{"count":4,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1748\/revisions"}],"predecessor-version":[{"id":16248,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/posts\/1748\/revisions\/16248"}],"wp:attachment":[{"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/media?parent=1748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/categories?post=1748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capitalnumbers.com\/blog\/wp-json\/wp\/v2\/tags?post=1748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}