We had heard a lot about it over the years. The moment we decided that we would be going this year, we had started lapping up all about it from the internet. We wanted to be prepared for every little thing that might come our way during our stay at Austin. But we were only …
It’s the mid of March, and there’s no place we’d rather be in than Austin. The South by South West (SXSW) starts from this 11th and has us hooked even before we have set foot in the city. You can practically hear the city buzzing with SXSW from anywhere in the world. It’s as huge …
Each little update on the technology front every second of every day are those flap of butterfly wings that start a tornado somewhere else. It’s very important to keep track of these regular updates because they help us connect the dots that form the ultimate larger picture. We have aggregated a few tech updates that …
Right around Sept-Oct last year we had started deliberating on whether we should attend the Traffic and Conversion Summit (T&C 2016), we were reading up on it and stumbled upon this flowchart published by the Digital Marketer We took the test and got a “Pretty Darn Good”, thus our decision was made. Just kidding, the …
Stop. Wait a minute. Before you start reading this piece you may want to go refresh your feed again, lest you miss some other update from Facebook. News Flash – FOMO of Facebook updates are not your own, we are reeling under their onslaught as well. Give us marketers a sniff of possibilities of better …
It doesn’t matter what others think. Maybe it doesn’t. But most of us would agree that it wouldn’t hurt to know what others think, when we are making decisions (no matter how big or small). This psyche of ours is exactly what social proof targets and capitalizes on. Social proof is defined as a psychological …
Earlier this week, the world woke up to the news that Twitter will be rolling out their new timeline updates soon and people can expect major tweaking. Now, as FastCompany writer, Harry Mccracken rightly puts it, you want to freak out a bunch of Twitter users? Easy: Just give them the sense that Twitter is …
They say disruptions level the ground for the big and small players, and speaking of disruptions in the digital marketing space, WordPress definitely deserves a mention. The free Content Management System, with 2000+ themes and 27000+ plugins, has made creating an awesome website as easy as a DIY project for website developers and bloggers. No …
Have you just stepped into the online-verse? Here’s the first thing that you must remember. Your online presence is no less than a living-breathing organism. It’s a 24*7 engagement. It needs your careful attention at all times of the day. But let’s not kid ourselves by believing that it’s humanly possible to be on our …
Electric hands-free scooters popularly known as hover-boards have captured the imagination of kids and adults (remember the Filipino priest?) alike. Although initially dismissed as a fad, hover-boards have literally flown off the shelves for most part of this year. So what is it about this toy that is making everyone hover over it? It’s simple. …
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