SEO Specialist


Job Descriptions:

  • Review and analyze client sites for areas that need to be improved, deleted, or revised.
  • Research and analyze client sites through multiple tools - Google Analytics, AdWords, Keyword search etc. to draw insight and new strategies on improving ranking and conversions.
  • Formulate and apply the best industry techniques to increase page rank and organic traffic, including - social bookmarking, On-page & Off-page optimization, classified ads, Blogs, HTML/navigation optimization, Press Releases, Link Building and SMO.
  • Should be updated with Google's latest updates and recent changes in SEO field.
  • Identify the most powerful and profitable keywords for client sites and ensure that websites are filled with optimal keywords to gain most search engine traffic.
  • Tracking conversion rates and making improvements to the websites.
  • Developing and managing internet marketing campaigns to raise brand awareness.
  • Ability to run pay-per-click campaigns will be an added advantage.
  • Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
  • Improving the overall website with quality content, design and orderly approach of communicating available products.
  • Promote static and dynamic websites through popular search engines.
  • Compile and present SEO reports.

Desired Skills:

  • Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Google ad words certified (Preferred)
  • In-depth experience with website analytics tools like Google analytics, and tools like(NetInsight, Omniture, WebTrends) will be preferred.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Working knowledge of HTML, CSS, and website ​backend ​administration.
  • Experience working with popular keyword ​and other online seo ​tools.
  • Experience working in multiple CMS environments.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.

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