‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.” Let’s talk about the effect of emails on …
Legend has it that the presidential race between Richard Nixon and John F. Kennedy pivoted on a single night. September 26th, 1960, for the first time ever, a presidential debate was broadcasted on national television “What happened after the two candidates took the stage is a familiar tale. Nixon, pale and underweight from a recent …
If the election of Donald Trump was a revolution, then it was un-televised. It was posted, tweeted and live-streamed. To give you an estimate of the extent, a survey of US adults shows that 44% reported having learned about the presidential election from social media. Presidential campaigns are no different from brand campaigns really, …
“There is a level of sophistication and knowledge about the electorate in battleground states that just gets advanced every four years.” – Mr. Plouffe The 2016 presidential election showed that the use of data to identify, persuade and turn out voters has become increasingly nuanced and sophisticated. All roads lead to the White House, and …
“Did the internet elect the president?” As absurd as this may sound – this is no doubt an actual headline of an article by CNN – and to be clear they are not at all far off from the truth. Even if we are to strip the phenomena of its political – social ramifications (which …
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