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How To Create An Effective B2B Site Experience For Your Brand
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How To Drive Revenue In 2017 With Intelligent Marketing
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WordPress Vs. Drupal: Which Content Management System Is Right For You?
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Drupal Global Sprint Weekend: Jan 30th and 31st
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Lessons In Effective Email Marketing – Presidential Elections 2016
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Capital Numbers 2016 Paypal Record Caps The Year On A High Note
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4 Ways In Which Technology Changed Everything About Presidential Elections In 2016
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Is Your WordPress Site Vulnerable?
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Around the Globe: Data in DNA, The Times of Facebook and more
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AWSome Day!

How To Create An Effective B2B Site Experience For Your Brand

In today’s world of digitization, having a website is a vital element of any business, irrespective of their size and services. If you have a business, you need to have a website. Since everything is online these days, being online should be considered as the ultimate opportunity to reach a large number of targeted audiences. But the conventional way of creating a website is now obsolete. What you should do is opt for a website that is user-friendly, informative and up-to-date.

According to a market survey, the most important things that customers look for on a website are pricing information, technical information, articles/case studies/blog posts and shipping information. However, below are some tips and tactics that will help you create a more effective B2B site in order to validate your brand and generate a site experience that is helpful for the users. Read on-

  • Evaluate Your Own Field:

Many companies often forget the importance of doing internal as well as external research before redesigning or recreating their website. Internal and external research and competitive analysis are a must-have step before redesigning your B2B website.

  • Site Analysis:

The next step to get a better and more user-friendly B2B website is site analysis since it enables you to understand the current position of your competitors. This will also enable you to get a better understanding of the online brand image of your competitor’s site. Check their brand pillars showcased, site structure and content. This research will give you an idea of what visitors actually want from your site. By doing research, you can improve your site dramatically.

  • Keyword Analysis:

One of the most important things that you need to do for a user-friendly B2B website is keyword analysis. In fact, ranking the targeted keywords can directly affect the potential users to visit your site. Research the keywords of your competitors and find out which keywords are ranking high. This will help you make a better marketing strategy.

  • Cater to Your Audience Group:

The B2B customers can be divided into two categories, some users are well informed and want a high-level validation of your brand, whereas, others are less informed, and they want to get a full understanding of products that are offered. Therefore, you need to make your website easily accessible, so that your meeting the needs of your targeted users.

  • Google Analytics:

Google Analytics is an amazing tracking tool that helps in tracking your site metrics. It also enables you to understand the inner-workings of your website. With the help of this tool, you can get a quick insight into your site activity. By gaining the helpful data (bounce rate, session volume and average time spent on a page), you will get an accurate assessment of users positive and negative behavior.

  • Highlight What Makes You Different:

In order to highlight your website, the most important thing you need to do are strategic messaging and content hierarchy. If you want to position your brand for the first time online, you’ll need further validation. Many companies, who have a minimal presence online, try to introduce and validate their brand. You may have seen cases where businesses have a high volume of product content and brand image. In doing this it is difficult to showcase and distinguish your business from others with only the strategic messaging and content. Here is where the importance of a value proposition page lies. It helps the users to discover and engage in key content quickly. This page can also be used as a marketing landing page for social media campaigns and SEM, in order to link users to valuable content.

These tactics will help businesses to optimize their presence online. You can simply try it to get the best online experience. Begin with these approaches today to create an even more effective B2B site for the future of your brand.

How To Drive Revenue In 2017 With Intelligent Marketing

Marketing is an arena that has changed over the past few years. Marketers, with time, have changed their tactics to reach the target audience.  After analysing and tracking the results of yester years, marketers have realized that customers must connect with the products on a deeper level.  This is the reason behind the growing needs for a more customized and a more personal approach.  In the past year, marketers included everything from ads to social networking sites to market their products.

However, with all the new ways adopted by the marketer, we often find that ads do not bring the results that are actually expected.  Therefore, experts suggest that you need to incorporate some intelligent strategies as a marketer to make your marketing plan more viable in 2017. This means you have to be as accurate as possible while expanding the horizons within your budget restrictions. Here are a few changes that will help you achieve better returns on your investments this year.

Beyond the Conversion Funnel

If you look at the data of the past few years, you will see that users are becoming intelligent enough to catch on to the gimmicks of marketing.  This is the reason that the conversion funnels, that were the holy grail of marketers before, are no longer able to represent a buyer’s journey online. The conversion funnel has now become an “influence loop.”  As a marketer, you will now have to adapt to the customer behavior and intentions. You will have to outpace the intelligence of the customer to fetch better marketing results. These days people are becoming more and more familiar with technology. They want to find products and brands more organically online, such as through social media. How these people behave in online and offline areas gives you a hint about the intent behind their purchases. You use this information to reach the specific users you would like to reach through things such as customized messaging. These messages are based on specific demographics and behaviors. You will have to maintain constant feedback in order to make these marketing strategies more effective.

Connect Through Creativity

As we discussed, users are becoming more aware of marketing tactics. The result is that they are doing everything possible to avoid online ads. This is the reason you have to be creative in such a way that you hit all the right chords while marketing your product or your efforts will be wasted. Your campaigns have to be much more than just creating awareness about the brand or product. Another thing that you have to keep in mind is that being repetitive is like making a hole in your own boat. Using the same creative idea over and over is an easy way to fail your campaign. Your creative ideas should be made with a purpose. This will help you to connect with the target customers. You can design an effective campaign if you use the user information properly.

Build What Works

As the technology has evolved, marketers have easier access to the user information and that works to their advantage. The user data helps in making strategic decisions and also helps in setting the budget for the marketing campaign.  You should analyze customer data to develop marketing tactics and then test their effectiveness.  You can build an attribution model by tracking every marketing channel to calculate exact return on investment.

Media Mix

The year 2017 is the year of intelligent marketing. This means you will have to focus on full media mix.  You will need to run your ads on different platforms. If you want the users to get the sense of ubiquity, your ad units must work together.

Marketing trends change every year and in the end, it depends on how marketers adapt to the new trends. In 2017, you can create an impact by adopting these intelligent marketing strategies.

WordPress Vs. Drupal: Which Content Management System Is Right For You?

If you are building a website or a blog, the most crucial decision that you make is choosing a content management system. As we know, content is king in the digital world. Thus, content creation and modification are prime factors in making your website or blog a success. A content management system offers many advantages like control over content publishing, visibility and supporting multiple users. Content management systems, or CMS, are extremely beneficial,  especially because they need very little to no prior experience in programming. Consequently, performing administrative tasks is made easier.

Out of all the CMS platforms offering a wide array of features, WordPress and Drupal are powerful platforms. The ease with which they provide their users with customization and content updating processes makes both WordPress and Drupal popular and widely used platforms. If you are out there searching for the right CMS platform for yourself and are confused about which one of the top two you should choose, then keep reading!

WordPress

Although it started as a blogging platform, WordPress has come a long way and become a full-blown site framework.  It is powered by AJAX, PHP, HTML, CSS, JavaScript and plenty of plugins, widgets, and themes. You have access to help from skilled developers in WordPress for theme customization, complex builds and setups and installation. The developers will ensure that your site is always installed with the latest updates. There are many advanced custom plug-ins available if you choose WordPress. Walt Disney Co., the LinkedIn blog, TechCrunch and BBC America are some of the popular sites that are powered by WordPress.

Drupal

Drupal refers to itself as a “content management framework” and is a very powerful CMS platform. It allows the user to launch, scale and manage websites and applications.  Drupal is the perfect fit for ambitious and larger projects. Powered by PHP, it requires no programming experience to set-up functionalities at lower levels. There are some extended features that include blogging, contact forums, forums and other types of community-style features. These features are an elaboration of Drupal’s core package but need the assistance of Drupal developers.  The Economist, Weather.com, some of the US government’s websites and NFL team’s websites are some sites that are powered by Drupal.

WordPress Vs. Drupal

Although there are many similarities between WordPress and Drupal in terms of features, responsiveness, SEO, and APIs, they do have certain differences which you need to consider.

Complex build

WordPress is easier to learn and use, while Drupal, on the other hand, is complex and might take longer to get used to. This complex build of Drupal makes it perfect for larger level projects.

Updates

WordPress updates are released every few months and the code is easily upgradable. The upgrade takes place in the background and that can be a useful feature if you are not a developer. WordPress plugins do not need frequent updates.

Drupal makes comprehensive updates and might be labor intensive as they are not code based. You will have to redesign your website for a particular update. This can be difficult if you are not a developer.

Security of plugins

Drupal is famous for its security which can be a valuable feature for enterprises or government sites. On the other hand, security is offered by a third party in WordPress, and your site is vulnerable to hacking attacks if you do not update regularly.

Make a List and Ask Some Questions

Before you finalize a platform, you need to make a list of your needs. If you are clear about what you want, making a decision will be easier.  Ask yourself the following questions:

What Kind of Website or Application are You Building?

Think how you want your site to perform. Is your site going to be a complex site with many pages and will it be getting a high volume of traffic? This will help you to decide which one of the two websites will suit your needs.

Budget

This is one of the crucial factors as well. The budget may vary, and the development of the site on Drupal can be more expensive than with WordPress.

Users, Templates, and Security

You must think how many users will access the site. Users need user permission and WordPress allows adding users with standard roles and permissions. When you are choosing a CMS you must ask yourself how many different templates you might need to match the different types of content you might have on your site. If your site is more complex and you need different templates, Drupal’s robust features might be suitable for you. Security is an important aspect that you will have to consider, especially, if your website is an enterprise level website.

In conclusion, WordPress is technically easier and Drupal, though more complex, offers amazing features. You can choose which CMS platform to use based on the needs of your project.

Drupal Global Sprint Weekend: Jan 30th and 31st

Every year, there is a kind of ritual with the Drupal community worldwide.  Arranged throughout the world, there are sprints which are aimed at aiding in the further growth and development of Drupal. This year, in 2016, the Global Sprint was arranged on the 30th and 31st of January. The venues included cities in various countries such as India, Belgium, Bulgaria, France, Germany, Hungary, Italy, Luxembourg, Romania, Russia, Serbia, Slovakia, Spain, Switzerland, Ukraine, UK, Peru, Canada and the USA.

Drupal is a free and open-ended content management network which is often used for sites containing blogs or forums. It is distributed under the GNU public General Public License.  And as of 2015, the 8.0.0 version of Drupal was developed and released. Among the improvements seen in this updated version of Drupal, one is the done-within-context which offers a ‘what-you-see-is-what-you-get’ style of editing and previews. It also contains a new model of content with entities, fields, and views which are totally unconventional or out of the box. All the content pages, forms and administrative pages are customized  through the administrative interface. Last, but not the least, it has a very responsive HTML5-oriented output. It’s little wonder, then, that web developers the world over are going absolutely gaga over Drupal 8.0.0.

To celebrate the worldwide success of this newest version of Drupal, a Global Drupal Sprint was held at all the aforementioned venues. The sprints arranged on the 30th and the 31st of January were arranged with the objective of bringing web designers face to face in order to collaborate on subjects such as  Drupal core and make contributions to modules. Web developers could handpick any Drupal module and port it to Drupal 8. They were allowed to do this either on an individual basis or as a group. All in all, it was an event where collaboration ruled the roost. The all-pervasive spirit was “We Can Do it Together.” It was a carnival of high spirits and innovative minds that came together to herald a new age of innovation in web development technology. Needless to say, all voices were heard equally and inputs accepted wholeheartedly by all those who were enthusiastic about the future prospects of Drupal.

Everyone who had been a Drupal designer, theme, developer, documenter or project planner was invited to this event. These kinds of yearly or annual meets which bring Drupal enthusiasts together, mostly concentrate on improving the core of the Drupal software. The areas in focus are usually the contributed modules, core, handbook presentation and increasing its overall functionality. Some of the major features of the “Drupal Drop-in Sprints” are:

  • Workshops are conducted to introduce the Drupal Community contributions to every participant. This is usually followed by minuscule sessions of contributed modules and core development. 
  •  The participants are usually divided into two distinct groups. The first one consists of beginners, while the second comprises veteran and non-coder contributors. A mentor or guide is assigned to each group who then works with them so that the productive contribution task gets kick started.

It’s not just the experienced and veteran folks who are asked to attend and contribute. Youngsters and newbies are just as welcome to these sprints. At the end of the day, these sprint meets are all about learning from one another and teaming up to develop new ideas. And truly keeping with this spirit, hundreds of newbies and veterans alike participated in the Drupal Global Sprint of 2016, which is what made it such a grand success.

As we ease into a brand new year, 2017, the hopes of a bright future for web development software innovation are higher than ever. The next Global Sprint weekend is scheduled to be held on the 28th and 29th of February this year. Do meet up and make this one a roaring success like before. Currently, Drupal VM version 4.0 has the power to switch seamlessly between three versions of PHP modules, which is among a host of other new developments and bug fixes. Come, let’s make this new year’s Global Sprint worthwhile for all Drupalians around the world.

Lessons In Effective Email Marketing – Presidential Elections 2016

‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.”

Let’s talk about the effect of emails on this year’s election. Before we lose all your interest, rest assured that we are not going into another relentless analysis of how the Clinton Email scandal, and it’s dizzying coverage, shaped the results of the election. We are instead going to talk about emails that silently changed the course of the election.

Email has become the gatekeeper of our online identity. Think of it this way, how many forms and services do we sign up for by inputting our email? This has made email, if used correctly, one of the most efficient marketing tools of any industry, as is clearly reflected in our survey data.

– Marcel Becker, Core Product Director at AOL

Despite unprecedented access to sophisticated digital machinery, emails were still a very important tool in the arsenal of almost all candidates. It still stands poised as arguably the fastest, most effective way to reach a large demographic. More importantly, it’s noninvasive. People make a conscious effort to open an email and read through it at a time when it’s convenient to them.

If political campaigns can work with emails through their rigorous and real time TATs (Turn Around Time), we should be learning a thing or two from them. Let’s have a look at the kind of patterns that emerged from the presidential candidates trying to leverage emails to their advantage.

#1 Keeping It Personal

Keeping emails personal happen on many levels. Though many experts think that the presidential candidates missed a lot of opportunities when it came to personalization, they still hit a lot of the right points at a lot of right places.

Both the Clinton and Trump campaigns made sure that their emails appeared to be coming from a  specific person, be it the candidates themselves or their surrogates, making them appear to be a personal email. The Trump campaign also used the first name of the recipient to address all emails, following the best practices of email marketing.

Another level of personalization came from using data to micro-target demographics. Data gave both the campaigns a detailed understanding of small groups in demographics. They used it real time to frame their content, for their design and their CTA’s (Call To Action).

#2 Keep Them Guessing

We all know the importance of subject lines and their role in click rates. The campaigns understood this as well. They made sure that most of their emails had subject lines that were intriguing.

For example:

The best Trump performers, during the period of Sept. 20 to Oct. 20, was an email marketing campaign with the subject line, “American Won Last Night,” deployed on Oct. 10. Following the second debate, the emails reached an audience of 2.4 million, with an inbox rate of 61 percent and a 28 percent read rate.

Source: DMN

The best-deployed email marketing campaign for the Hillary Campaign, between Sept. 20 and Oct. 20., read in the subject line: “Sorry to send this.” Launched hours after the leaked tapes of Trump’s groping remarks, it reached 2.5 million people and produced an inbox rate of 90 percent and a read rate of 24 percent.

Source: DMN

#3 Keep It Urgent

A noticeable strategy being used, particularly by the Trump Campaign, involves evoking a sense of urgency.

An article on not imperative notes, “Per week, 40% of Trump emails referenced the number of days left until the election. This is further augmented by use of emphatic subject lines such as, ‘We’re Being Overrun’ and ‘I’m fighting for YOU.’”

Here is some valuable insight from the overall email marketing campaigns of elections 2016.

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Make the best use of email marketing for your brand by personalizing your content, and micro-targeting your audience. To know more, contact us at http://www.capitalnumbers.com/contact_us.php

Capital Numbers 2016 Paypal Record Caps The Year On A High Note

A company’s greatest asset is its goodwill which stems from honesty and ethical trade practice. No matter how great its advertising techniques are, its business and reputation will fall completely flat should its target users report a less-than-favorable experience as far as ethics and honesty are concerned. This is where, we, at Capital Numbers, have really excelled. Our solid work ethics have made us one of the top outsourcing destinations for leading IT companies around the world.  We are pleased to announce that Capital Number’s PayPal record for this year is spotless and positively confidence-inspiring. Before we’re able to advance to this point, there is a list of things that need to be cleared at the outset. For example, what are the parameters which can be used to check the record or performance of a company online?

With the fast growth of a huge number of online e-wallet services all around the world, it has become extremely easy to track the online business practices of a company and the ethics followed by them. Presently, PayPal is the most-used e-wallet throughout the world. They have a business structure devoted to preventing user fraud and improving the member experience. All complaints from users are recorded meticulously. If a particular organization is receiving too many complaints from users, then it is put on the blacklist.

Their buyer protection policy is is a reflection of that service. If a customer makes a purchase online and receives a product that is different from the one specified or advertised (by the company), then the buyer has a period of 180 days in which they can file a complaint with PayPal authorities. During that time, if a PayPal investigation finds that the order delivered doesn’t match the description written by the seller, then the buyer would receive a full refund for the purchase made.

Blacklisting of sellers is done for several other counts such as: Buyer complaints, Disputes (from the buyer’s end or from a competitor), PayPal inquiry (this shows whether a company ever had a PayPal inquiry logged against it), Spoof (impersonating another company), Chargeback (having to reimburse a buyer who didn’t receive their order or was victim to unauthorized transactions done in their name) and Bank Reversals (when PayPal receives requests to refund an amount which was paid directly from a bank account due to fraud or wrong delivery).

Let’s take a look at the figures for the 2016 PayPal report on transactions done with us via the aforementioned e-wallet. All the figures listed below show the percentage of actions reported or steps taken against Capital Numbers, under each head.

As the percentage figures listed in the above image prove, other than a negligible percentage for refunds and disputes, there has been absolutely no issue with online transactions and payments made to Capital Numbers through PayPal. As we all know, some level of refunds can be expected for a healthy and successful business.  These figures are proof that we stand by our stated and declared guarantee of a 100% refund in cases of client dissatisfaction. The other five categories, Buyer Complaints, PayPal Inquiry, Spoof, Chargeback and Bank Reversal,  percentage figures are all at zero percent. It’s safe to say that Capital Numbers has proven to be a reliable and respected business organization. An organization which has never been involved in any fraud or malpractice throughout its lifetime.The statistics from 2016 further demonstrate our excellent company values.

“This is proof that our number one value and pride is you, our customer! Thank you for allowing us to contribute to your success!”  – Michael Krause, VP of Customer Success

4 Ways In Which Technology Changed Everything About Presidential Elections In 2016

“Did the internet elect the president?”

As absurd as this may sound – this is no doubt an actual headline of an article by CNN – and to be clear they are not at all far off from the truth.

Even if we are to strip the phenomena of its political – social ramifications (which is sort of impossible, but we shall try to give it an objective view), this statement still manages to tickle our intrigue beyond measure.

It’s because you can’t help but notice the striking parallels between presidential campaigning and brand marketing – as in essence, both processes are about enabling and ensuring that your audience gets your message loud and clear – which propels them to take the kind of action that you’d like them to.

“There’s really not that much of a difference between politics and regular marketing,” an unnamed senior official of the Trump Campaign told Bloomberg’s Joshua Green and Sasha Issenberg.

US Elections have always been on the radar of marketers per say; from the first televised ad campaign back in 1952 to Barack Obama’s unprecedented use of social media in 2008, US Presidential races have always seen candidates leverage the latest technology to reach more and more prospective voters.

4 years is a lot of time when you consider technological advancements – so no one would be surprised if we are to talk about the deeper penetration of technology and more dependence on technology now more than ever – but the trends and effects we noticed in 2016 were a lot more than just that.

As mentioned earlier, the tools that were being used rampantly are hardly surprising, but the art of their deployment, the levels of execution and the unprecedented effects left the world stunned.

Let’s talk about 3 ways in which technology helped change the presidential race in irrevocable ways:

Technology created illusionary worlds

If you are a Donald Trump supporter, you strongly believed your candidate was going to win.

If you are a Hillary Clinton supporter, you strongly believed that your candidate was going to win.

If you are a Bernie Sanders supporter, you strongly believed that your candidate was wronged in the Democratic primaries and had a real shot at winning if given a chance.

If you are a third party voter, you strongly believed that you are on the right side of history by not compromising on your ethics and had valid reasons to vote for candidates who couldn’t in any way win.

The thing is, all the above situations, though not mutually exclusive were still processed as mutually exclusive facts. How did that happen? Well, the answer’s simple. Social Media and Search algorithms that are designed to show you ‘optimized results’ / ‘best results’ / ‘results that you formed virtual echo chambers around people. They constantly got their beliefs and prejudices validated and they constantly met people who were thinking the same and saying the same. So people were literally living in their own worlds, and they didn’t even know.

Technology helped find facts and delusions

Extensive write-ups, discussions, debates – on policies, issues, past stances of all candidates were readily available. In fact, when up against a candidate who can easily evade truth – Hillary Clinton turned her own website into a fact checker during the presidential debates – that fact checked what both Donald Trump and Hillary Clinton said real time. So, arguably this has been the most transparent election ever.

But, not everything written on the internet is “true” – and not everyone knows that. The technology the great democratizer let everyone publish anything they wanted to – and that was a boon and a bane. While even ordinary people could genuinely publish what they see and feel along the course of the election – several fake news sites worked in tandem to populate the web with fabricated stories that hurt the candidates. These stories conveniently found their way into the feeds of 62% of US populace who depend on social media to find their news.

So people had the facts, and they had fake news. What tilted their vote completely came down to the particular individual.

Technology fell short

This election saw a deluge of data – data were used for everything. Right from deciding on communication tones, to the way in which the candidates dressed and how they super targeted ads.

There was so much precise data that painted such comprehensive pictures that most candidates could easily sort out sets and carve their communication around them. Each candidate thus had a clear view and a clear path of how they could win all of the diverse groups in a country like America.

There was so many data and yet not enough. Because polls collapsed right and center when it came to their predicting the tide of the election, they were not even close. How did they fail so miserably? The reason maybe the wrong choice of samples and subjects, dishonest participation, wrong analysis and a combination of all – pollsters are still trying to wrap their heads around, though – as to how they could be completely wrong.

This was a macro view of how technology shaped the perception and conversation in the Presidential Elections 2016. But we would do this topic no justice if we don’t delve in detail.

So we would be talking about this in a series of blogs where we explore Impact of Social Media, Big Data and Advertising Tech on the election – where we are planning to wrap our talking points under the following heads: Amount spent, innovative strategies used, historical contexts and future trends.

Stay tuned for more!

Is Your WordPress Site Vulnerable?

WordPress is a very popular and free open source Content Management System (CMS) based on PHP and MySQL. As per W3Techs Web Technology Surveys, 58.5% of all the websites having low traffic uses WordPress as their Content Management System (CMS).
Recently, a major vulnerability was discovered which could have resulted in a mass compromise of a majority of WordPress websites (27.2% of the entire WWW). This vulnerability was reported by Wordfence which regularly looks for security vulnerabilities in the third party plugins and themes that are used by WordPress community including examining WordPress core and related wordpress.org systems.
Every WordPress website makes a request to the WordPress API Servers (api.wordpress.org) once an hour to check for the plugin, theme or WordPress core updates. By default, the auto-update in WordPress is enabled and following are the type of automatic background updates available:
Core updates
Plugin updates
Theme updates
Translation file updates

If this server is compromised, hackers can supply their own URL to download and install software to WordPress websites automatically and thus providing a way to mass-compromise through the auto-update mechanism. Furthermore, as WordPress do not provide any signature verification of the software being installed and will always trust any URL or any package supplied by api.wordpress.org, there is always a high possibility of this type of compromise.

The vulnerability discovered was a remote code execution (RCE) vulnerability and it was found in an open-source PHP Webhook which Github uses to contact api.wordpress.org. The main purpose of this webhook is to allow WordPress core developers to sync their codes to http://wordpress.org SVN repository and use Github as their source code repository. When a change is committed to Github, it reaches out and contacts this webhook to activate a process of pulling down the latest codes added to Github. Now the main issue with this webhook was that it allows developers to supply their own hashing algorithm to verify that the code updates are authorized. There are a lot of non-cryptographically secure hashing algorithms like crc32, adler32 which are just fast checksums, generates a 32-bit hash, specially designed for catching data transmission errors only and do not provide any cryptographic security at all. Out of these, when adler32 (which is weak for short messages) is used in combination with PHP’s hash_hmac function, it severely limits the number of possible hashes and creates significant non-uniformity in hash space. This ultimately results in the creation of a weak hashing algorithm which can be tested with randomly generated keys to reducing the number of guesses and requests. Also, the hackers can use it as a brute force attack on the webhook without even triggering the WordPress’s security systems.

Although this vulnerability was quickly fixed by the WordPress team, api.wordpress.org still remains the single point of failure (SPOF) when distributing WordPress core, plugins, and theme updates and there can be more vulnerabilities which are yet to be discovered.

So, now the important question is “Should we completely disable the automatic update until a more secure system is deployed by WordPress?”. This is not at all recommended and the default auto-update feature should be always kept enabled because if there is a new severe vulnerability in WordPress core or a theme or plugin, you will benefit from an auto-update fix which will be pushed out of WordPress.

Around the Globe: Data in DNA, The Times of Facebook and more

Capital Numbers_AroundTheGlobe_29-04-16

It’s been quite a week for the tech fraternity. Most companies released their quarterly earnings, and we had a couple of interesting conferences lined as well (eg. Collision Conf in New Orleans). We had a full plate.

Let’s review some of the major updates of this week:

Snapchat: User `Stories’ Fuel 10 Billion Daily Video Views

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Trend in a Quote

“People’s behavior is changing so that photos are being used as speech instead of a repository for memories.”
– Robert Peck, an analyst at SunTrust Robinson Humphrey

Amazon Web Services: approaching a $10 billion-a-year business

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Trend in a Quote

“AWS generated $2.6 billion in revenue during the first quarter, representing 64 percent year-over-year growth.”

-Amazon

Microsoft: Genetics startup Twist Bioscience is working with them to store the world’s data in DNA

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Trend in a Quote

“[Using DNA,] you could fit all the knowledge in the whole world inside the trunk of your car.”

Emily Leproust, CEO, Twist Bioscience

Facebook: Beats estimates for Q1’16, With 1.65 Billion Users And $5.38 Billion In Revenues

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Trend in a Quote

“Today, people around the world spend on average more than 50 minutes a day using Facebook, Instagram, and Messenger…and that doesn’t count WhatsApp.”

Mark Zuckerberg, CEO, Facebook

Skype: for Business Hits Mac in Preview Mode

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Trend in a Quote

“This new app offers a simple yet powerful experience that brings our Mac customers into the modern era of Skype for Business,”

Kirk Koenigsbauer, Corporate Vice President for Microsoft’s Office

Any other update in the tech world caught your fancy this week? Do let us know in the comments.

AWSome Day!

AWSome day India

“The only true wisdom is in knowing you know nothing.”

― Socrates

On AWSome Day India, we walked into at Hyatt, waiting to absorb everything regarding AWS Cloud, learn more about AWS Core and application services and learn from AWS Experts present at the venue.

* *

So what was the day like at the AWSome Day, Kolkata?

The first half of the event was all about AWS, why Software Development Companies can use them and their various pricing models. Post lunch-break, the team from AWS started discussing about each of their S3 services and their pricing models. The discussion was not too much technical; user-friendly parlance was used so that the session stays audience-friendly.

Quiz followed the completion of each session which again led to a concentrated participation from the audience. A tweet-to-win contest was also on which created a good vibe among the participants to join the conversation (and also win something).

It has been a priority for all companies working on SAAS-based models use services like AWS and apparently, AWS is one of the best.

Overall, it has been a fantastic experience attending the AWSome Day event at Hyatt.

Let’s hear out from the team itself who had gone to attend the event:

Pushpal Mazumder

Pushpal“During the training session, AWS trainers shared information about various AWS services available and brief description about their usage and pricing models. There was an interactive session also after the training where the AWS team tried to answer all the questions asked by attendees. Though I am already using and have knowledge of various AWS services, however during this training session I learnt about few newly launched AWS web services. Overall the training session was very useful.”

 

Sourav Mondol

Sourav“It was an AWSome day 🙂

Awesome learning and Awesome food. 😀
I was already familiar with most of the services, but as Pushpal, our Service Delivery Head said, I came to know about few more features they have recently launched and that was very helpful. They had also provided a printout copy of AWS guide.That is a good thing for future reference and help.”

 

Arghya Ghosh

Arghya“Yeah the training was helpful to understand why AWS is here and why people are/should be tending towards cloud. The power of AWS services were explained and ofcourse few new services were introduced which I never worked with before.

But yeah, (it) would be more awesome if we would have got some more detail specially using the management console. Hope you to see that in next training. Overall the experience was okay.”

 

Anindya Kumar Moitra

“It was a good experience with AWS.  I found some nice features they provide for newly lunched services. Overall it was nice experience.”

 
 

Mayukh Chakraborty

Mayukh“AWSome Day was really awesome. Had great time while exploring various services and got in-depth knowledge on their services. Presentation was good. Overall, we had a great experience.”

 

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All we can say now is a big Thank-You to Amazon Web Services team for inviting us over.

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