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How To Run A Cost Effective Project
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How To Drive Revenue In 2017 With Intelligent Marketing
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7 Common Ways That Small Businesses Waste Money Marketing
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Most Employers, Workers Believe Workplace Will Be Freelance-Based By 2025
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Lessons In Effective Email Marketing – Presidential Elections 2016
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Why The Presidential Elections Of 2016 Were Also Social Media 101
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How Usage Of Data Significantly Influenced The Presidential Elections Of 2016
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Instagram Stories – the hottest thing in SMM town
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#AroundTheGlobe: 5 Key Takeaways from F8
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#AroundTheGlobe: Snapchat, Instagram and Windows

How To Run A Cost Effective Project

Behind every good technology implementation, there is a good project manager and a strong project management team. Being a project manager, you need to handle a budget and work with it. But sometimes it becomes extremely difficult to organize all the work within the budget.

If you are among those, who want to know if it is possible to run a cost effective project, then the tips below will definitely help you. Read on-

  • Use Technology Over Travelling:

Isn’t it amazing to travel to different cities in order to attend meetings? It really is, but the problem is that it will burn a big hole in your budget if you continue to travel over sustained periods of time. In today’s world of digitization, you don’t need to waste money by traveling to a different place to meet with someone as video conferencing will connect you with the people you want and need to meet. By attending a meeting through video conferencing, you can save the costs of flights, hotels, and taxis. You can arrange a face to face meeting only for the most important projects. Video conferencing is enough for the initial stages of meetings. Modern technology brings all the amenities at your doorstep. If you don’t implement video conferencing, you may end up wasting a lot of money unnecessarily. In fact, by choosing to use technology over traveling, you can avoid a lot of wasted hours traveling, saving both time and money.

  • Make a Virtual Management Team:

If you are from a country where hiring an employee costs you more than you can afford, then it would be wise to hire a more cost-effective global team. If you get experienced employees at a cost-effective rate, why not hire them? You can use any global freelancer site, find qualified people, and offer them a trial run by giving a short piece of work. If s/he does it well, go for the next assignment. In this way, you can build a virtual management team in a budget-friendly way.

  • Time Is Money:

Another rule of thumb for running a cost-effective project is that you need to avoid delays. This is because when you run your project into delays, it will always cost you money from your budget. If the work is not done on time, you might have to pay your team for working overtime. On the contrary, a well-controlled project that runs on time will help you to minimize and hopefully avoid any budget problems.

  • Plan Well:

A well-formed strategy will help you to stick to your budget, therefore you need to plan well and execute your project according to your plan. Try to keep your project on track and remember that there are many chances for your project to get off the track at any time.

  • Project Management:

In terms of project management, you need to keep in mind some points. They are:

  • Make the budget correctly during planning.
  • Use your in-house expert effectively at their appropriate position.
  • Make sure that your human resource department is managed efficiently.
  • Audit your business and your business budget constantly in order to keep a record of your business’s ups and downs.
  • Know how to manage your vendors.

By keeping these points in mind, you can manage your project effectively.

These are the top 5 points that will help you in learning how you can manage your project and run it in a cost-effective way.  You need to implement all of them in order to save a large amount of money. Following these project management tips, you can make money saving ideas that may even open new doors for you in your career.

How To Drive Revenue In 2017 With Intelligent Marketing

Marketing is an arena that has changed over the past few years. Marketers, with time, have changed their tactics to reach the target audience.  After analysing and tracking the results of yester years, marketers have realized that customers must connect with the products on a deeper level.  This is the reason behind the growing needs for a more customized and a more personal approach.  In the past year, marketers included everything from ads to social networking sites to market their products.

However, with all the new ways adopted by the marketer, we often find that ads do not bring the results that are actually expected.  Therefore, experts suggest that you need to incorporate some intelligent strategies as a marketer to make your marketing plan more viable in 2017. This means you have to be as accurate as possible while expanding the horizons within your budget restrictions. Here are a few changes that will help you achieve better returns on your investments this year.

Beyond the Conversion Funnel

If you look at the data of the past few years, you will see that users are becoming intelligent enough to catch on to the gimmicks of marketing.  This is the reason that the conversion funnels, that were the holy grail of marketers before, are no longer able to represent a buyer’s journey online. The conversion funnel has now become an “influence loop.”  As a marketer, you will now have to adapt to the customer behavior and intentions. You will have to outpace the intelligence of the customer to fetch better marketing results. These days people are becoming more and more familiar with technology. They want to find products and brands more organically online, such as through social media. How these people behave in online and offline areas gives you a hint about the intent behind their purchases. You use this information to reach the specific users you would like to reach through things such as customized messaging. These messages are based on specific demographics and behaviors. You will have to maintain constant feedback in order to make these marketing strategies more effective.

Connect Through Creativity

As we discussed, users are becoming more aware of marketing tactics. The result is that they are doing everything possible to avoid online ads. This is the reason you have to be creative in such a way that you hit all the right chords while marketing your product or your efforts will be wasted. Your campaigns have to be much more than just creating awareness about the brand or product. Another thing that you have to keep in mind is that being repetitive is like making a hole in your own boat. Using the same creative idea over and over is an easy way to fail your campaign. Your creative ideas should be made with a purpose. This will help you to connect with the target customers. You can design an effective campaign if you use the user information properly.

Build What Works

As the technology has evolved, marketers have easier access to the user information and that works to their advantage. The user data helps in making strategic decisions and also helps in setting the budget for the marketing campaign.  You should analyze customer data to develop marketing tactics and then test their effectiveness.  You can build an attribution model by tracking every marketing channel to calculate exact return on investment.

Media Mix

The year 2017 is the year of intelligent marketing. This means you will have to focus on full media mix.  You will need to run your ads on different platforms. If you want the users to get the sense of ubiquity, your ad units must work together.

Marketing trends change every year and in the end, it depends on how marketers adapt to the new trends. In 2017, you can create an impact by adopting these intelligent marketing strategies.

7 Common Ways That Small Businesses Waste Money Marketing

Growing a small business is not that easy. We start a business because we may be a good accountant, lawyer, website designer, business consultant, lawyer or other professional service providers, but that does not mean that we are experts at growing and marketing our own small business. As we are not business marketing experts, we tend to follow what others do. And most of the time, it does not work at all. Here are the most common mistakes that small business owners make when it comes to spending money and how they can turn those losses into gains.

Building a social media following

It may sound good, but building a following on sites such as Facebook can actually cause more harm than good for your small business, in that it can be a waste of time and therefore money. As the algorithm of Facebook is always changing, it has made it harder for marketers to reach their clients organically. Based on 500,000 likes per year, only around 2% of your followers actually, see your posts. The good news is that now you can buy Facebook ads so that you can boost the number of users who see your posts.

Solution: Try to get your client’s email addresses and send them weekly newsletters with updates about your services. Also, you can offer incentives to those who recommend your products or services to their friends or family.

Not Understanding What Your Customers Want

Marketing is all about knowing the needs and wants of your audience, but small businesses tend to lack this information. You will be wasting your time as well as money if you do not understand the demographics of your target market.  

Solution: The first thing that you need to do is to identify who your customer is and determine what their needs are, where they reside and what they can afford to purchase. In defining who your primary customer is, you learn how to meet their needs and have a happy clientele.

Being Impatient and Giving up Too Soon

Marketing needs a lot of time as well as effort when growing a business. If you expect to get hundreds and thousands of followers in just one week, then this will seriously upset you. And as a result, small businesses give up, in spite of starting strong.

Solution: The solution to this is quite simple. First of all, do not raise your expectations too high. Give your small business a year or two to ramp up. Once you start getting followers, you can engage them with as much interesting content as possible.

Trying to do Too Much

Creating an account on Twitter, Facebook, Pinterest and a lot of other social networking sites is highly ineffective for a small business. As a small business owner, you have fewer employees. So don’t try to be online everywhere at the same time, all at once.

Solution: You can’t do it all – accept it. Choose one or two social media sites that your customers use the most and devote a few hours per week in promoting your products and services.

You Are Not Tracking Your Marketing Results

You may have Google Analytics set up, but do you really use it at all?  Many small businesses aren’t aware how this tool works. They have a lot of questions and confusion regarding Google’s PPC and AdWords. As it is an effective marketing tool, business owners simply buy ad space without fully understanding how those ads work. This is one way that you could unwittingly be wasting a lot of money.

Solution: You can set up conversion tracking for your ad campaigns. This way you will get to know how effective your ads are at attracting your customers.

You Have Not Changed Your Marketing Strategy in Years

Times change, and so should your marketing strategy. If you have a marketing strategy that you have not changed in years and are still investing in it, this is simply a phenomenal waste of money.

Solution: It is suggested that you try new things every year. As marketing is always evolving, you need to evolve too.

Huge One-Time Ad Campaign

There are a number of cool marketing tactics that you can try. While some of them work great, others do not. This is especially true if you only have one shot to make them work. Diving into marketing campaigns that require a lot of money is a waste of money for small businesses.

Solution: You need to first test the ad campaign with a modest budget. If you see that this new tactic is not working even with a smaller budget, it is likely that it will not work with a large budget.

Are these the areas in which your business is wasting money? If so, then it’s time that you make some changes in your marketing plan and grow your business.

Most Employers, Workers Believe Workplace Will Be Freelance-Based By 2025

If you have been bored by traditional ways of working and you are not a perfect fit for the typical 9 to 5 job, don’t worry, things are going to change in the next decade. According to a study conducted by the Randstad US, workplaces will be agiler by the year 2025. Out of all the employers and workers who participated in the study, 68% of employers and 70% workers agreed that there is a change in the way of working. They also agreed that by the end of the next decade a majority of the workforce will be employed on a contractual, temporary or freelance basis.

Some Highlights of the Study:

  • The study, in which 1500 HR and C-suite company executives participated with 3,100 employees, also revealed that half of the workforce is looking forward to becoming a part of an agile capable workforce within the next three years.
  • The Randstad study also revealed that employers are already preparing themselves for the shift that might occur. They are already accommodating both regular and agile employees to fulfill their current staffing needs. Employers also believe that having a freelance model workforce will allow them to take advantage of global forces and innovation.
  • This study also affirms that employees are thinking independently, which has fuelled their desire to go solo into the job market.
  • One of the important highlights of the study is that the agile workforce may also include involuntary part-time workers who want full-time employment. Another aspect to consider is that the low-skilled workers might not find the agile employment system or gig economy to be a suitable condition.

The job market, like any other field, is subject to predictions made by experts. While there might have been many forecasts, like the possibility of robots taking away your job, a freelance-based workplace is nothing that has appeared out of blue.

Reasons Behind Such Change

If you analyze the data of the past few years, you will see that the change has already started. Many have termed it to be the fourth industrial revolution. Factors like the use of machines, mass manufacturing requirements, globalization, the digital revolution, and automation have led to this revolution.

Employers are becoming more committed to building an agile workforce. On the other hand, the study was done by Randstad US also indicated that staff and working professionals are also considering working in a more flexible manner rather than the fixed 9 to 5 routine. Advancements in technology have helped in fast-pacing the change and given support to the freelance workplace concept.

The employees feel that the freelance workforce fits better with their lifestyle. Thus, motivating them to change the way they work. Many employees also pointed out that being in an agile workplace will benefit them in their financial growth as well as giving them better control over the growth of their career.

Advantages to Employers

The agile workforce model will be very beneficial for employers. According to the study, these are some advantages that employers will enjoy.

  • This model will help employers to reach the highly skilled and talented professionals needed for their projects.  
  • Another aspect employers will benefit by is that they will have access to and the advantages of a global talent.
  • The agile workplace will bring innovation and creativity to the workplace.
  • The operation of a company or enterprise will improve. Being able to hire the best of talent from a pool of global talent will give businesses an edge over their competitors.
  • Being agile will help in reducing cost. The company may not even have to maintain a physical workplace or other expenses like refreshments, etc., will be reduced. In other words, employers will get better value for the salary they will pay.

Advantages to Employees

As an employee, there is a wide range of benefits that comes with the freelance working model. The most crucial advantage that employees get through this model is freedom from rigidity. Employees will not be encumbered by a regular and robotic nine-to-five job within one place. With the help of the latest technologies, they can work from anywhere. Working on a contractual basis or working as a freelancer will require an employee to connect and work with many companies and professionals. This will generate overall growth and skill development.  According to the study, employees feel that the experience they gain will be very valuable.

In conclusion, this survey reveals that the agile workplace will be useful in building a world-class talent base. It will help companies find the highly skilled workers and professionals needed for their projects. Employees, in turn, will flourish in this flexible environment.

Lessons In Effective Email Marketing – Presidential Elections 2016

‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.”

Let’s talk about the effect of emails on this year’s election. Before we lose all your interest, rest assured that we are not going into another relentless analysis of how the Clinton Email scandal, and it’s dizzying coverage, shaped the results of the election. We are instead going to talk about emails that silently changed the course of the election.

Email has become the gatekeeper of our online identity. Think of it this way, how many forms and services do we sign up for by inputting our email? This has made email, if used correctly, one of the most efficient marketing tools of any industry, as is clearly reflected in our survey data.

– Marcel Becker, Core Product Director at AOL

Despite unprecedented access to sophisticated digital machinery, emails were still a very important tool in the arsenal of almost all candidates. It still stands poised as arguably the fastest, most effective way to reach a large demographic. More importantly, it’s noninvasive. People make a conscious effort to open an email and read through it at a time when it’s convenient to them.

If political campaigns can work with emails through their rigorous and real time TATs (Turn Around Time), we should be learning a thing or two from them. Let’s have a look at the kind of patterns that emerged from the presidential candidates trying to leverage emails to their advantage.

#1 Keeping It Personal

Keeping emails personal happen on many levels. Though many experts think that the presidential candidates missed a lot of opportunities when it came to personalization, they still hit a lot of the right points at a lot of right places.

Both the Clinton and Trump campaigns made sure that their emails appeared to be coming from a  specific person, be it the candidates themselves or their surrogates, making them appear to be a personal email. The Trump campaign also used the first name of the recipient to address all emails, following the best practices of email marketing.

Another level of personalization came from using data to micro-target demographics. Data gave both the campaigns a detailed understanding of small groups in demographics. They used it real time to frame their content, for their design and their CTA’s (Call To Action).

#2 Keep Them Guessing

We all know the importance of subject lines and their role in click rates. The campaigns understood this as well. They made sure that most of their emails had subject lines that were intriguing.

For example:

The best Trump performers, during the period of Sept. 20 to Oct. 20, was an email marketing campaign with the subject line, “American Won Last Night,” deployed on Oct. 10. Following the second debate, the emails reached an audience of 2.4 million, with an inbox rate of 61 percent and a 28 percent read rate.

Source: DMN

The best-deployed email marketing campaign for the Hillary Campaign, between Sept. 20 and Oct. 20., read in the subject line: “Sorry to send this.” Launched hours after the leaked tapes of Trump’s groping remarks, it reached 2.5 million people and produced an inbox rate of 90 percent and a read rate of 24 percent.

Source: DMN

#3 Keep It Urgent

A noticeable strategy being used, particularly by the Trump Campaign, involves evoking a sense of urgency.

An article on not imperative notes, “Per week, 40% of Trump emails referenced the number of days left until the election. This is further augmented by use of emphatic subject lines such as, ‘We’re Being Overrun’ and ‘I’m fighting for YOU.’”

Here is some valuable insight from the overall email marketing campaigns of elections 2016.

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Make the best use of email marketing for your brand by personalizing your content, and micro-targeting your audience. To know more, contact us at http://www.capitalnumbers.com/contact_us.php

Why The Presidential Elections Of 2016 Were Also Social Media 101

If the election of Donald Trump was a revolution, then it was un-televised.

It was posted, tweeted and live-streamed.

To give you an estimate of the extent,  a survey of US adults shows that 44% reported having learned about the presidential election from social media.  

Presidential campaigns are no different from brand campaigns really, so social media as a medium should not really surprise anyone. In fact, it’s nothing new. Barack Obama’s campaign was actually the first campaign to truly harness the power of social media, as it was utilized to help spread his message, gather grassroots support and empower people through engagement.

As recorded in an article, the Obama campaign reached 5 million supporters on 15 different social networks over the course of the campaign season. By November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

“No other candidate has ever integrated the full picture the way [Obama] has, that’s what’s really new about his campaign,” said Michael Malbin, executive director of the Campaign Finance Institute.

Then why is everyone hailing  Trump’s election as the “first real social media Presidency”?

There are three ways we can decode that. We study the size of social presence, the notable trends, and the overall impact. Understanding these will help you realize that social media is no longer just the medium for the message, but the driving force of any campaign – presidential or otherwise.

Let’s delve into it:

Social Media by the Numbers

When Barack Obama took office in January 2009, Facebook had a user base of 150 million, now it’s a mammoth 1.8 billion. The second most popular social media was MySpace, and Twitter closely trailed in third.

The above information might have made you feel two things:

  1. Was it really just 8 years ago?
  2. I’m getting old.

Jokes aside, the numbers also give us a clear idea how much space social media has come to occupy in our lifestyles and culture.Still, when we look back at the numbers from the election this year, it feels surreal.

Andreas Sandre compiled these important numbers in his brilliant medium post. We’ll  leave some here for you to take in.

Election night was “the most-Tweeted election day ever, with more than 75 million global election-related Tweets sent from before the polls opened to just after the president-elect Donald Trump’s 3am ET speech,” according to a joint press release by Twitter and Buzzfeed.

CNN reported, “8.8 billion posts, likes and comments were posted between March 23, 2015, when Ted Cruz became the first politician to declare his candidacy, and November 1. The company said the second presidential debate, held in early October, was the most talked about event of the campaign. It generated more than 92 million “interactions” by almost 20 million users.”

Snapchat, “which on any given day reaches 41% of all 18- to 34- year-olds in the U.S., its younger users have been immersed in the election, too, with nearly two-thirds following it closely, according to USA Today.

Notable Trends

Election Campaigns have always been torchbearers when it comes to adapting to new technology and engaging in their creative usage. The usage of social media to their benefit was no different. Here are three ways in which campaigns were leveraging their social presence.

Vertical Social Media

The practice of blasting the general message is done and dusted. Social gurus have been preaching about ‘vertical social media’ for some time now. The election campaigns showed the world how it’s done. Content was tailor made for each platform. No matter the volume of content distribution – using unique content for each medium, you could easily identify the platform of every candidate.

“The crossover between the audience on Snapchat and the audience on Instagram is pretty high, but they respond to different content in different ways. On both we hope to forge an emotional connection with [Secretary Clinton], but the Snapchat audience is more intimate, and Instagram is way more quirky.”

– Clinton Campaign Staffer

Micro Targeting Through Social Data

The election campaigns were high on data – and they drank it from the fire hose that is social media. Social network data, voter information and sentiment analysis were all used to drive key campaign decisions on the go. Social media also made it very simple to customize communication for micro portions of the demographic. They interpreted everything from Tweet Copy to Instagram videos to script campaign messages that were delivered by the candidates and surrogates.

Social Media – The Ultimate Amplifier

Till now, the general practice in the advertising world was crafting  campaigns for traditional media, which were then adapted for digital purposes, but election campaigns are anything but traditional in this area. Most of their campaigns seem tailor cut for social and digital distribution and, if need be, the same was optimized for other platforms. From voter turnout to raising money – social media ruled all campaign agendas.

Social Media Influence:

The Rise of Post Literate, post Truth World

“Did social media ruin the election?”

“President Trump, thank Facebook”

The aftermath of Election Day can be well captured in a similar series of headlines that popped up every 2 seconds. Marketers and political pundits alike  frantically trying to post their conclusions about how social media may have been the major force to tilt the election this year.

While numbers were debated, and polls took a beating – there are some inter-related points that every sane person agreed on,

social media has brought us to the edge of a post literate, post truth world. Social media, known for being the messiah of the voiceless, apparently gave voice to the ‘fake’ and ‘untrue’ as well.  In addition, the social media algorithm formed a classic case of echo chambers that prevented people from having a full and factual picture of the scenario.

Such is the situation now – that most tech giants are being forced to understand their responsibilities as news bearers.

We can really go on and on about the impact of social media on Elections 2016. Heck, even Wikipedia felt the need for a separate page due to its unprecedented influence.

There’s a reason why everyone is documenting it, and why we have been babbling about it for almost 1000 words now. The elections of 2016 make an elaborate case for the do’s and don’ts of brands in social media.

How Usage Of Data Significantly Influenced The Presidential Elections Of 2016

“There is a level of sophistication and knowledge about the electorate in battleground states that just gets advanced every four years.”

– Mr. Plouffe

The 2016 presidential election showed that the use of data to identify, persuade and turn out voters has become increasingly nuanced and sophisticated. All roads lead to the White House, and all routes were carved by data.

Quite literally, right from the primaries, most presidential candidates used data analytics to chalk out their respective maps of the race. Then, you may ask, how did data about the same electorate tell different stories to each presidential candidate? It’s a valid question and, quite simply, the essence of data science.

If you are a marketer who is interested in figuring out how best to use data to leverage your position and campaigns, then the presidential elections of 2016 is one of the best case studies from which you can learn the do’s and don’ts from.

Let’s bring into focus the lessons that are as relevant for any marketing campaign as they were for the presidential campaigns.

#1 Data May Be Accurate, but It Can Still Be Subject to Human Flaws

Hillary Clinton’s campaign was proudly data driven. It generated dizzying coverage from tech and political enthusiasts alike. It was sci-fi(ish), to the extent that they used terms like “cost per flappable delegate”. The Clinton Campaign took the concept of micro-targeting to a level of exquisite art.

So, when she lost, the backlash over the data was swift and ruthless. Over-dependency on data was ridiculed, data did not fail; the human beings who analyzed it failed. The colossal collapse of most polls showed us how personal biases can percolate into sample biases, bad survey designs as well as several other loopholes that can ultimately paint an untrue picture.

#2 We Should Live in the Moment, Not the Past

Cambridge Analytica, the firm which informed key decisions on Donald Trump’s campaign travel, communications, and resource allocation – put out an articulate, yet the abstract explanation of how they went on to achieve the impossible.

One of the unique things that they emphasized is a real-time collection of audience data and quick response to it. They really believe (and it’s very plausible) that this gave them an unrivaled insight into where the race stood every day, as well as giving them fresh information to add to its commercial and demographic data.

#3 Marriage Between All Kinds of Data Nets You the Winner

In an article from what feels like a prehistoric era now, May of 2013, Wired magazine gave us a simple formula:

Big Data + Social Data = Your Next President

They hit the nail on the head. The winning campaign apparently benefited a lot from fully integrated teams carrying out research, data science, and digital marketing. In fact, as the Cambridge Analytica proclaims, “Their workflow created a circular learning process. Field surveys directly influenced the data modeling. In turn, it built audiences for digital marketing, TV ads, mail and other engagement. Field research then tested the effectiveness of voter targeting, which adapted and improved accordingly. This circular process meant the campaign was constantly learning and improving its outreach.”

These are exciting times for data, but numbers are what we make them be, and the presidential elections are just one of the many testaments to that. If out of all lessons, there’s one that we would strongly preach, it would be about the need for data science to be client specific. A proper understanding of history, premise and context are imperative in building a watertight data informing system.

Instagram Stories – the hottest thing in SMM town

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Some of us got to the news of Instagram Stories being launched through a meme that accused Instagram of pulling a Melania Trump on Snapchat

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It was hilarious at first really, all those witty quips from users all around who had no idea why a great app like Instagram had to make such a “me too” move.

But then those who have been using Instagram not just personally, but professionally as well, sort of knew that the app is definitely onto something. After all, this is a brand that has been making all the right moves to make it friendlier towards businesses and users.Instagram followers and engagement has skyrocketed among brands and celebrities over the past year, according to a study by ARK Investment Management, illustrating that the photo-sharing social platform “seems to be cementing its position as the ideal platform for premium brand advertising.”

So why would it pull this move? We think we’ve got the answer.

There is nothing called original. There’s always getting inspired by something and making it better. Instagram has done exactly that. It has taken inspiration from the killer Snapchat feature and has actually made it better. The entire interface is much more responsive and easier to use, especially for adults who keep complaining that they find it difficult to find their way around Snapchat.

Instagram Stories leaves bread crumbs throughout the feature for users to follow; the feature even has limited number of buttons to choose from; also the explicit buttons for some CTA’s like replying helps increasing its simplicity.

…and trust us, no matter how much fun the internet had, making memes of the situation; Instagram Stories is a hit already.

Don’t believe us? Look for yourself. We challenge you, go tap the Instagram App, and we are pretty sure that you will already see stories from brands and users. Brands especially have taken to it, like a moth to flame.

Here are some examples:

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Isn’t this interesting? Explore Instagram stories for your brand too, talk to us at http://www.capitalnumbers.com/contact_us.php

#AroundTheGlobe: 5 Key Takeaways from F8

Friday - AroundTheGlobe

 

Each week, in our segment “Around the Globe”, we curate a list of recent & significant tech updates that have potentially far reaching consequences. This week we are concentrating just on Facebook’s Developer Conference – F8.

We do so because Facebook’s offerings (and we not just talking about the social media platform here) form a large part of our lives. A lot of our interactions, expressions, discoveries and even commerce is being shaped by this tech giant. So it’s only prudent to take good note of the new possibilities that the company promises to usher in.

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This year’s sessions featured leaders from across the Facebook umbrella of apps and services. We got to learn about the latest tools and best practices for designing and building an app. They even spoke about new surfaces for discovery and expression and innovative ways to make the world more open and connected. Following are the key takeaways from the conference:

Chat with bots

This may easily be considered as one of the biggest announcements in the conference. Facebook just announced that it will allow businesses to deliver automated, e-commerce guidance, content and interactive experiences through chat bots in Messenger.

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As most tech experts believe bots have the capability to replace the toll free numbers and many call centres.  We will talk more about how we can put these bots to effective use in a later blog.

Virtual Reality goes Social

We had known for a while that Facebook is betting high on Virtual Reality with Oculus. But now it promises to change who you spend your time with completely with its “social VR”. Mark Zuckerberg even said that Virtual Reality has the potential to be the most social platform.

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Facebook CTO Mike Schroepfer stood on stage in front of a live audience in San Francisco, put on one of Facebook’s Oculus Rift virtual reality headsets and “teleported” to London. There, he met up with another Facebook employee, who was actually wearing his own headset at the company’s Menlo Park, Calif., headquarters.

Watch demo here.

https://www.facebook.com/mike.booth/videos/10209079684853818/

New Developer Tools

Facebook is releasing a slew of new developer tools to help people design, develop and monetize their apps. Some of them are

Account Kit: A new plug-in for apps that lets users sign up with their phone number or email address, not just their Facebook login.

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Quote Sharing:  Developers can now add a button that automatically pulls a quote, or surface the button when people highlight text so they don’t have to copy and paste.

Customizable Push-In App:  Developers can now run push campaigns to pull people back into their apps, and help them navigate to new content or options while they’re already inside.

Developers get Live

Facebook is giving developers and publishers to see how they can add to the immersive and interactive live video experiences on Facebook. The Live API can seamlessly incorporate Live in a broadcast setup of their choice and also create new ways of interaction. Read official blog here: https://media.fb.com/2016/04/12/introducing-the-facebook-live-api/

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Publish Instantly

Facebook will now allow all publishers the provision of Instant Articles. Until the F8 conference, Instant articles were only available to a handful of publishers. These were introduced in May 2015 as lighter versions of articles that open almost instantly. One of the great advantages of these Instant Articles is that, you don’t have to juggle between apps to keep up with your reading.

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All in All, F8 was eventful to say the least. Apart from the 5 takeaways that we have highlighted, there were several other announcements that some way or the other will affect our lives. Follow our Twitter handle to be constantly updated with all of that.

Cheers!

#AroundTheGlobe: Snapchat, Instagram and Windows

Friday - Arround the Globe
So the connected generation has 2 high points (or is it one high and one low) to discuss this weekend!
1
Image source: Techcrunch
Snapchat has added video notes, audio notes, auto-play of stories, and awesome range of stickers … it is no more Snapchat now as rightly mentioned by Techcrunch..it is Snapphone now!
2
Instagram (uh oh, here comes the high-low debate) managed to get an update which erm.. didnt go down well with the audience. The uber-popular platform is migrating to a algorithmic feed, which has not gone down well with brands and users both. They managed to post a statement (sounds more like we-know-stay-calm though) on twitter but it is still a long way for the platform regarding its switch.
However, as of now, we are confident that things will be better from here, since the good photos right now manage to get lost among the less-good photos..so why not!
3
Image source: Techcrunch
And last, Microsoft has embraced change finally, and are bringing the BASH Shell to Windows 10.. time to say All Hail Nadella then?

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