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5 Apps You Need Right Away to Manage Your Remote Team!
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Check Out: The Top 7 Games Made Using Unity 3D So Far!
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7 Important Tips for Leading a Remote Team
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12 Marketing Events Agencies Should Attend in 2017
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Why Do Small Businesses and Agencies Fail at Social Media Marketing?
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How To Run A Cost Effective Project
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How To Drive Revenue In 2017 With Intelligent Marketing
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7 Common Ways That Small Businesses Waste Money Marketing
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Most Employers, Workers Believe Workplace Will Be Freelance-Based By 2025
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Lessons In Effective Email Marketing – Presidential Elections 2016

5 Apps You Need Right Away to Manage Your Remote Team!

The trend of hiring remote teams is something that more and more companies and nonprofits are recognizing and welcoming with open arms. For years, there have been myths surrounding the subject of hiring remote teams for work. A few of the common myths were: Remote workers aren’t as highly skilled, remote workers are not as dedicated to the company as regular workers are, or that it is difficult to find reliable remote teams. With these myths being proven to be inaccurate and/or misleading, having a remote team is no longer taboo. With the growing acceptance of remote working, it is a party for freelancers. Freelancers, retired professionals, qualified housewives, students, and people who may find it difficult to be physically present at the office are now able to find jobs in the market without facing any sort of obstacles.

However, that is not to say that the system of remote hiring is without its problems. Apart from the fact that there can be times that remote workers find it difficult to coordinate their tasks and schedule with the rest of the office, there is the risk of remote workers becoming psychologically isolated, or distanced, from the rest of the office. However, there is a way to avoid that. There is certain office coordination and employee tracking software available, which can serve to maintain a basic minimum communicative connection between the employer and the employee, as well as between the various people of a team. A few of these apps are mentioned below in no particular order of prominence and effectiveness:

Skype: This is really the first thing to come off the top of anyone’s head. Skype is one of the finest real-time messaging and video-chat service in existence. iIt also is the most popular VoIP software in use at the moment. It’s not really surprising that it’s the most professionally-accepted means of inter-employee or inter-group (team) communication in today’s era.

Skitch: This one is not available anymore, but older versions of it can still be found and downloaded online.  Its specialty is that it allows you to capture screenshots very quick. You can edit the screenshots in this app before sending them, which helps to communicate the exact plan or order in fine detail and with the most precise directions.

Dropbox: This is one of the most popular mediums of cloud storage. Here, you can keep records of all work done by every single employee for a specific time period.  All folders and files on the company network can be saved here under the appropriate heads. In this way, an employer/team head is able to keep track of all the work done within stipulated deadlines. It also is helpful as an unbiased evaluation of the performance of employees; whether office-goers or remote.  A huge advantage of Dropbox is that all you have to do is install dropbox into all the systems and then share it with all the computer systems you want to. Dropbox has the provision of restoring any deleted file or folder within thirty days of deletion.

Slack: This is one of the greatest apps. It has brought about a sea of change to the world of virtual business integration and communication. Although it has not quite displaced Skype completely, it is used simultaneously with Skype in a lot of places. It has all but killed professional emailing, though. A large part of its popularity can be attributed to its excellent in-built group communication system.

Wunderlist: This is mainly a task management tool. It’s simple user interface and easy-to-use controls are the reasons that have made it so popular. Owing to this, it is really easy to track all employee activity and the inbuilt task management tool allows you to prioritize your tasks.

In conclusion, these are the top five applications that help to ease the process of remote team recruitment and remote worker management. Every single company looking to recruit teams that will be working remotely should pay heed and make use of at least one of these apps.

Check Out: The Top 7 Games Made Using Unity 3D So Far!

Unity is considered to be one of the best ways to develop games by game developers all over the world. Not only is it easy to use for the game developers, but players also find the game developed by the unity engine great to play. From graphics to game UI, everything is leading edge when developed using Unity. Unity 3D is the ultimate game development engine that is capable of building high-quality 2D and 3D games.  It leads the industry in multi-platform support. In recent years, many popular games have been developed using the Unity engine. Multiple surveys show that players love to play the games made with Unity and games that are developed using Unity are the most played. Although there are many Unity games that are popular in their own right, here are the 7 most popular games made using the Unity platform.

  • Pokémon GO

Developer: Niantic

Genre: Augmented reality, Location based gaming

Release: July 6, 2016

Pokémon GO needs no introduction as this game took over the world soon after its release. This free to play a game was released for both iOS and Android devices and was the result of a collaboration between Niantic and Nintendo. We know that Nintendo never jokes around when it comes to games. Initially released in selected countries, but its popularity resulted in its release all over the world. This game quickly became the most profitable and most used game of 2016 which says it all. For this game, you have to do what the lead character from the Pokémon series does. You l have to catch Pokémons which are hidden in different parts of your city or locations you travel to using different items like Poké balls, eggs, potions, and berries. You get to create your avatar and then use the map for gameplay.

  • Assassin Creed: Identity

Developer: Ubisoft Blue Byte

Genre: Action role-playing

Release: The game was soft launched in 2014 as a free game in App stores of Australia and New Zealand. This game was then released worldwide for iOS platforms on the 25th of  February, 2016 and the Android version was released on the 18th of May, 2016.

The game’s setting takes place in the Italian Renaissance. The game features locations like Monteriggioni, Roman Colosseum, and Firenze. The Forli chapter of the game was released as a separate DLC on the 18th of May, 2016. Assassin’s Creed: Identity is similar to the original Assassin’s Creed in terms of gameplay. The player can perform parkour with the virtual character. The assassin runs towards the walls, objects, and hills and climbs up if they are climbable. Players can use leap of faith and the iconic Eagle vision that is provided to them during missions. The player can combat, attack, use skills, block the attack or exit the fight. Players can also summon hirelings depending on their class, skill or upgrade. There are several missions that keep the players captivated.

  • Temple Run Trilogy

Developer: Imangi Studios

Genre: Endless Runner

Released: 2011

First, only the Android version of this game was developed using Unity. Unity was then used to develop all the sequels and spin-off versions of the game across all platforms. A set of three games was made for mobile platforms, Android, Windows, and iOS. The theme of the game is running and the player has to run away from multiple things. The story of the game is simple. The player has stolen a treasure from a temple and is chased by a demonic monkey. The player must escape from the monkey. The endless game became an instant hit after its release in 2011. The game was released for different platforms on different dates.

  • Battlestar Galactica Online

Developer: Bigpoint Games & Artplant

Genre: MMO

Release: February 8, 2011 (Beta version)

Battlestar Galactica Online, loosely based on the 2004 television series Battlestar Galactica, is a “massively multiplayer online” game (MMO) that is browser-based. The game surpassed two million registered users within three months of its release.

Battlestar Galactica Online is set in space and the player has the role of a pilot in the Battlestar Galactica universe. It is a fight combat game with many stationary features like platforms and outposts that can be targeted. The player does not win the game – rather, they achieve success through individual victories, leveling up and leader board. When a player is registering himself or herself, they can either choose to be on the Colonial (human) or Cylon side. They are locked in that side after registration.  A player first has to play the standard tutorial version of the game during which the plot is shown. After the tutorial version, the player enters the real battle space.

  • Kerbal Space Program

Developer: Squad

Genre: Space combat simulation game

Released: Microsoft Windows, OS X, Linux– April 27, 2015 (worldwide)

                  Play Station 4– July 12, 2016 (North America)

                  Xbox One– July 15, 2016 (worldwide)

This game was first made available publicly as a digital download on June 24, 2011. It was officially released out of beta on April 27, 2015. The game became popular with notable people and agencies in the space industry, including NASA and Elon Musk of Space X, taking interest in the game.

The players direct a nascent space program in the game.  The staff and crew consist of humanoid aliens known as “Kerbals”. The unique feature of the game is a very realistic orbital physics engine which allows the player to make various real-life orbital maneuvers. The maneuvers, like Bi-elliptic transfer orbits and Hohmann transfer orbits, attract the players.

  • Deus Ex: The Fall

Developer: N-Fusion Interactive

Genre: Action role-playing, first person shooter, stealth

Release:  iOS– July 11, 2013 (worldwide)

               Android– January 22, 2014 (worldwide)

               Microsoft Windows– March 18, 2014 (worldwide)

                                                     EU: May 9, 2014 (Retail)

Set in 2027, this game’s plot revolves around the playable main character Ben Saxon who is a former British soldier. He has become an augmented mercenary for a private military company, Belltower Associates.  It’s cyberpunk theme was well received by players.

  • Satellite Reign

Developer: 5 Lives studios

Genre: Tactical role-playing game, real-time tactics

Release: August 28, 2015

Satellite is set in the fictional city which is referred to as “The City”. A corporation named Draconic has risen after releasing a prototype named Resurrection-Tech to achieve this. This prototype is released for immortality, but Draconic soon defies its purpose and gets involved in bribing politicians with immortality and corporate crime to gain full control of the city. The City’s Police Force is controlled by a corporation that leads to civil unrest. This leads to the rise of a rival corporation and launches attacks against Draconic. As a player, you are the one who controls the rival corporation.

These are seven popular games that have been made with Unity 3D platform. There are many other games that have been developed in Unity 3D, beyond the ones we mentioned here, that have left their mark on the gaming community.

7 Important Tips for Leading a Remote Team

Employees are the most crucial part of any business or enterprise. If you have a team with good employees, you will have an edge over your competitors due to increased productivity. Leading your employees through the daily business operations requires you to put in the extra effort. Leading a team of remote employees can have its own set of challenges.

The work environment today grants employees the freedom to work from anywhere in the world due to the presence of the internet and computers. They don’t have to be present at a physical location to work.  There are many benefits to having a virtual team of employees working remotely.

The most crucial advantage is that you can hire talented candidates from across the globe, which contributes to taking productivity to the next level for you. You can bring in innovative ideas by hiring virtual employees and save the cost of maintaining an expensive infrastructure. Although there are many benefits of hiring virtual employees, there is one area that can cause concern – leading a virtual team can be tough. This problem is not insurmountable and can be solved if you follow certain tips. Here are seven tips that will help you to manage and lead a virtual team of employees like a pro.

Hire with Care

When you hire a virtual employee, you have to make sure that you hire the right candidate for the job. You must remember that not everyone can tackle the task of working alone. Although you and other virtual employees may be in contact, there are certain times when individual decision-making might be required. There are people who tend to be inclined to seek help from coworkers or seniors when put in that position. Remote workplaces are generally less social than physical ones and it is difficult to be available to the employee all the time. That is why it is important that you choose candidates who fit all the criteria of the job.  

Set Expectations

When your employee is working via a remote location, it is difficult to keep track of who is doing what amount of work. There is always a fear that keeps you wondering whether your employees are working well or abusing the privilege of work from a remote location. Productivity is the most important factor to consider when hiring regular or virtual employees. To maintain the right levels of productivity you must set expectations that are clearly communicated in a remote workplace model.

You can draw the daily output requirements, the time within which the employee should be available to you and other employees and team goals. This will act as a guideline for employees and will also keep a check on their output. If you have hired the right set of people, setting expectations will give you a thriving team that enjoys the privilege of working from home, but does not misuse it.

Use Technology

Communication and connection are the key to maintaining a successful virtual team. There are many technological tools that help you to connect and communicate with your employees and allow the employees to be in touch with each other.  There are tools that allow you to manage tasks and projects.  You can use tools like calendar, time manager, time zone scheduler, file storage, human resource management, etc to increase productivity.  It’s important to take the initiative to encourage your employees to use these tools as well.

Promote Voice Calling

While text messages and emails are formal and good ways of communication, they are often not easily understood and lack tone. By using voice calling on a regular basis, it will be easier to ensure that the entire team is on the same platform.

Video Meetings

Video meetings will help the entire team to connect with each other. You should encourage video meetings not only with yourself but also among other employees in your absence. As everyone is in remote locations, video calling is a better way to promote a sense of togetherness.

Deeper Bonds

Virtual employees want the privilege of working from remote locations and they often want more warm and friendly bonding than the regular working setup. You must catch up on what is happening in the employee’s life. Try to keep a more relaxed relationship with your employees. This develops a deeper sense of job satisfaction. Virtual employees enjoy a good balance between work and life. You can help them achieve that by adopting policies that encourage work-life balance rather than focusing only on your own profit.

Respect and Flexibility

Your employees might belong to different countries, cultures, and mindsets. Make sure you respect them and have a flexible attitude towards them.

These are some of the tips that will help you lead a team of virtual employees and may even help resolve conflicts or problems before they even arise.

12 Marketing Events Agencies Should Attend in 2017

The year of 2017 has brought forth a host of new promises and hopes. And just like it marks a new beginning for the world and the lives of people who inhabit it, it also heralds a new beginning for the marketing, advertising, and market research industry. For every year, it is essential to note down in a list the various marketing events, such as SEO, digital marketing and tech conferences, from around the world. Below is a list of the various international conferences and events that are an absolute must-visit this year. They are as follows:

HeroConf: This one is by far the only dedicated and paid media conference in the United Kingdom. This place has the greatest quality speakers and the greatest presenters. Here, both speakers and presenters are of the highest quality. Regardless of whether you’re a novice or a veteran, you can glean useful information from it. Date: 24-26th Oct. Venue: London.

BrightonSEO: This is to be held on April 7th and the 15th of September. As the name suggests, it is to take place in Brighton. In this event, talks are offered on a huge variety of subjects by speakers. Every year, speakers are brought in from a variety of fields that fall within the ambit of digital marketing.

Unbounce—the Call to Action: This conference addresses the issue of attracting traffic to a website and converting the leads from the traffic into actual customers. To be held in Vancouver from 25-27th of June.

SMX Munich: Its content quality is extremely good, and it attracts a tremendous volume of visitors. It is mainly focussed on covering a huge range of search topics. This is scheduled in Munich on March 14th-15th.  

SEOkomm: To be held in Salzburg in the month of November, this one is a single-day conference which is singularly focused on SEO. It is among those conferences which offer the most advanced tracks and content in the world. The great networking possibilities are an additional bonus.

SEO-Day: SEO Day is presently the second largest show in Germany. There are three parallel tracks here, such as the “expert day”.  This event is held in Cologne on October 19th, is a must-attend.

Local Strategy: Mobility is the chief feature of the technology employed for handheld or ‘mobile’ devices. As per the information provided by Google, people usually look for commercial businesses which are near them, (which has necessitated the ‘near me’ mechanism for local search). For this reason, it is imperative that local businesses are run with this target in mind. It is with this target that the Local Strategy event was held on January 28th of this year in Bologna.

AdWorld Experience: Held in Bologna just like SEO-Day (but on the 13th-14th April) Adworld Experience is held in the month of April.  Specializing in the field of paid marketing campaigns, the best speakers are brought in by the organizers every year. Every year, planning for the next session is started after one session ends. Workshops which are run on the first day are entirely worth the prices offered.  Afterward, videos of all the sessions are provided to the attendees, which means that the ROI (Return on Investment) would be increased on the educational budgets of agencies.

Web Marketing Festival: This is one of the most vital industry events in Italy and is held in the city of Rimini. To be held on the 23rd and 24th of April, it attracts over 3000 participants every year. There are about ten parallel tracks held here, on each of which over 100 speakers hold speeches. Apart from high-level sessions on the subject of digital marketing, you also get tremendous opportunities to network.

ClinicSEO: This event is mainly organized in Barcelona, Spain on the 27th of October. This event is geared to give you a better understanding of the way that professionals work. This event is completely held in isolation and is part of a broader expo.

SEOnthebeach: This conference has an informal atmosphere. Held in La Manga del mar Menor in Spain, it attracts talented professionals who share the greatest practices, strategies, and knowledge for two days. This event also provides great opportunities for networking. This is to be held on the 23rd and 24th of June.

QueDuWeb: Held in Deauville, France, on April 27th and 28th, this event is basically a series of conferences on subjects ranging from SEO Audit, Digital Strategy to Growth Hacking. Speakers from a variety of fields in digital marketing attend this event.

This list represents just twelve of the innumerable digital marketing conferences and events scheduled to be held this year.   

Why Do Small Businesses and Agencies Fail at Social Media Marketing?

Social media marketing is an integral part of making a site more popular to the target consumer base. There are numerous benefits to placing an advertisement on social media. If you open a fan page of your company on Facebook, for instance, then you can use your personal contacts list to spread the link and gather more followers by means of ‘likes’. The more friends that ‘like’ your page, the more likely your page will be visible around the virtual world. Suppose one person from your Facebook ‘likes’ your page. The people on their friend list would be able to see that the person liked a page and would be curious to check that page out. If the curious person also ‘likes’ your page, the cycle of spreading ‘likes’ goes on and on. If you follow the principles of online PPC techniques,  you can place advertisements on Facebook (and other social networking sites) where a person would be able to view your advertisement if he/she displays a leaning towards the kind of product or service you sell.

Twitter is not far off. The Twitter Analytics feature platform is of huge benefit to business owners. Through it, a business can track the changes in the size of their customer base. In addition to this, they can also see the demographics the followers belong to, and their tastes and preferences.

The question remains: why do small businesses shy away from using social media to their full benefit? The answer is multifaceted:

  • The majority of small companies, especially start-ups, are intimidated by the idea of social media campaigning. To them, a social media campaign is something that requires a lot of time, resources, efforts and energy that cannot be afforded. A lot of these companies are not aware of campaign tracking tools such as Google Analytics, Twitter Analytics, Omniture, etc. Because these companies want to play it safe, under the notion that social media campaigns only work when a company is well established, they end up depriving themselves of the benefits that online business campaign tracking tools can give them.
  • Many times, a company doesn’t even have a plan for conducting a campaign on social media. They simply enter the space and work randomly, even taking flawed routes (such as bombarding members with spam messages). As a result, their campaigns fail and they end up dismissing the effectiveness of social media campaigning as a whole. Social media marketing requires a plan in order to succeed. Each business needs to target a certain demographic and then develop their campaigns accordingly, instead of simply making a universal appeal. They need to make use of tools, such as market survey tools and holding consumer contests, with special offers to be won as prizes. Yet, all these, for some reason, intimidate smaller companies.
  • There may be companies that feel that the competition is very packed and that the ‘early birds’ have caught all the worms. That is, the bigger or early-arrival companies have already reaped all the benefits from a particular social media strategy and occupied all the niches. While this fear is not totally unjustified, it is also true that sustained and diligent marketing can indeed popularize a company among social media users without even needing to spend much on advertising. For example, if a company sells health products, they can hire people to research health-themed Facebook groups (or other social media communities)  and promote the products of the company. They can participate in discussions on social media groups and share the positive aspects of the products that are being sold by the company. In doing so, you gain popularity within a particular niche.

Thus, it’s mainly a combination of unrecognized potential and a presence of uncertainty regarding social media that prevents small companies from achieving success in social media marketing campaigns. The scenario is slowly changing, but as small and niche businesses become more informed about social media marketing, there’s a promising future ahead.  

How To Run A Cost Effective Project

Behind every good technology implementation, there is a good project manager and a strong project management team. Being a project manager, you need to handle a budget and work with it. But sometimes it becomes extremely difficult to organize all the work within the budget.

If you are among those, who want to know if it is possible to run a cost effective project, then the tips below will definitely help you. Read on-

  • Use Technology Over Travelling:

Isn’t it amazing to travel to different cities in order to attend meetings? It really is, but the problem is that it will burn a big hole in your budget if you continue to travel over sustained periods of time. In today’s world of digitization, you don’t need to waste money by traveling to a different place to meet with someone as video conferencing will connect you with the people you want and need to meet. By attending a meeting through video conferencing, you can save the costs of flights, hotels, and taxis. You can arrange a face to face meeting only for the most important projects. Video conferencing is enough for the initial stages of meetings. Modern technology brings all the amenities at your doorstep. If you don’t implement video conferencing, you may end up wasting a lot of money unnecessarily. In fact, by choosing to use technology over traveling, you can avoid a lot of wasted hours traveling, saving both time and money.

  • Make a Virtual Management Team:

If you are from a country where hiring an employee costs you more than you can afford, then it would be wise to hire a more cost-effective global team. If you get experienced employees at a cost-effective rate, why not hire them? You can use any global freelancer site, find qualified people, and offer them a trial run by giving a short piece of work. If s/he does it well, go for the next assignment. In this way, you can build a virtual management team in a budget-friendly way.

  • Time Is Money:

Another rule of thumb for running a cost-effective project is that you need to avoid delays. This is because when you run your project into delays, it will always cost you money from your budget. If the work is not done on time, you might have to pay your team for working overtime. On the contrary, a well-controlled project that runs on time will help you to minimize and hopefully avoid any budget problems.

  • Plan Well:

A well-formed strategy will help you to stick to your budget, therefore you need to plan well and execute your project according to your plan. Try to keep your project on track and remember that there are many chances for your project to get off the track at any time.

  • Project Management:

In terms of project management, you need to keep in mind some points. They are:

  • Make the budget correctly during planning.
  • Use your in-house expert effectively at their appropriate position.
  • Make sure that your human resource department is managed efficiently.
  • Audit your business and your business budget constantly in order to keep a record of your business’s ups and downs.
  • Know how to manage your vendors.

By keeping these points in mind, you can manage your project effectively.

These are the top 5 points that will help you in learning how you can manage your project and run it in a cost-effective way.  You need to implement all of them in order to save a large amount of money. Following these project management tips, you can make money saving ideas that may even open new doors for you in your career.

How To Drive Revenue In 2017 With Intelligent Marketing

Marketing is an arena that has changed over the past few years. Marketers, with time, have changed their tactics to reach the target audience.  After analysing and tracking the results of yester years, marketers have realized that customers must connect with the products on a deeper level.  This is the reason behind the growing needs for a more customized and a more personal approach.  In the past year, marketers included everything from ads to social networking sites to market their products.

However, with all the new ways adopted by the marketer, we often find that ads do not bring the results that are actually expected.  Therefore, experts suggest that you need to incorporate some intelligent strategies as a marketer to make your marketing plan more viable in 2017. This means you have to be as accurate as possible while expanding the horizons within your budget restrictions. Here are a few changes that will help you achieve better returns on your investments this year.

Beyond the Conversion Funnel

If you look at the data of the past few years, you will see that users are becoming intelligent enough to catch on to the gimmicks of marketing.  This is the reason that the conversion funnels, that were the holy grail of marketers before, are no longer able to represent a buyer’s journey online. The conversion funnel has now become an “influence loop.”  As a marketer, you will now have to adapt to the customer behavior and intentions. You will have to outpace the intelligence of the customer to fetch better marketing results. These days people are becoming more and more familiar with technology. They want to find products and brands more organically online, such as through social media. How these people behave in online and offline areas gives you a hint about the intent behind their purchases. You use this information to reach the specific users you would like to reach through things such as customized messaging. These messages are based on specific demographics and behaviors. You will have to maintain constant feedback in order to make these marketing strategies more effective.

Connect Through Creativity

As we discussed, users are becoming more aware of marketing tactics. The result is that they are doing everything possible to avoid online ads. This is the reason you have to be creative in such a way that you hit all the right chords while marketing your product or your efforts will be wasted. Your campaigns have to be much more than just creating awareness about the brand or product. Another thing that you have to keep in mind is that being repetitive is like making a hole in your own boat. Using the same creative idea over and over is an easy way to fail your campaign. Your creative ideas should be made with a purpose. This will help you to connect with the target customers. You can design an effective campaign if you use the user information properly.

Build What Works

As the technology has evolved, marketers have easier access to the user information and that works to their advantage. The user data helps in making strategic decisions and also helps in setting the budget for the marketing campaign.  You should analyze customer data to develop marketing tactics and then test their effectiveness.  You can build an attribution model by tracking every marketing channel to calculate exact return on investment.

Media Mix

The year 2017 is the year of intelligent marketing. This means you will have to focus on full media mix.  You will need to run your ads on different platforms. If you want the users to get the sense of ubiquity, your ad units must work together.

Marketing trends change every year and in the end, it depends on how marketers adapt to the new trends. In 2017, you can create an impact by adopting these intelligent marketing strategies.

7 Common Ways That Small Businesses Waste Money Marketing

Growing a small business is not that easy. We start a business because we may be a good accountant, lawyer, website designer, business consultant, lawyer or other professional service providers, but that does not mean that we are experts at growing and marketing our own small business. As we are not business marketing experts, we tend to follow what others do. And most of the time, it does not work at all. Here are the most common mistakes that small business owners make when it comes to spending money and how they can turn those losses into gains.

Building a social media following

It may sound good, but building a following on sites such as Facebook can actually cause more harm than good for your small business, in that it can be a waste of time and therefore money. As the algorithm of Facebook is always changing, it has made it harder for marketers to reach their clients organically. Based on 500,000 likes per year, only around 2% of your followers actually, see your posts. The good news is that now you can buy Facebook ads so that you can boost the number of users who see your posts.

Solution: Try to get your client’s email addresses and send them weekly newsletters with updates about your services. Also, you can offer incentives to those who recommend your products or services to their friends or family.

Not Understanding What Your Customers Want

Marketing is all about knowing the needs and wants of your audience, but small businesses tend to lack this information. You will be wasting your time as well as money if you do not understand the demographics of your target market.  

Solution: The first thing that you need to do is to identify who your customer is and determine what their needs are, where they reside and what they can afford to purchase. In defining who your primary customer is, you learn how to meet their needs and have a happy clientele.

Being Impatient and Giving up Too Soon

Marketing needs a lot of time as well as effort when growing a business. If you expect to get hundreds and thousands of followers in just one week, then this will seriously upset you. And as a result, small businesses give up, in spite of starting strong.

Solution: The solution to this is quite simple. First of all, do not raise your expectations too high. Give your small business a year or two to ramp up. Once you start getting followers, you can engage them with as much interesting content as possible.

Trying to do Too Much

Creating an account on Twitter, Facebook, Pinterest and a lot of other social networking sites is highly ineffective for a small business. As a small business owner, you have fewer employees. So don’t try to be online everywhere at the same time, all at once.

Solution: You can’t do it all – accept it. Choose one or two social media sites that your customers use the most and devote a few hours per week in promoting your products and services.

You Are Not Tracking Your Marketing Results

You may have Google Analytics set up, but do you really use it at all?  Many small businesses aren’t aware how this tool works. They have a lot of questions and confusion regarding Google’s PPC and AdWords. As it is an effective marketing tool, business owners simply buy ad space without fully understanding how those ads work. This is one way that you could unwittingly be wasting a lot of money.

Solution: You can set up conversion tracking for your ad campaigns. This way you will get to know how effective your ads are at attracting your customers.

You Have Not Changed Your Marketing Strategy in Years

Times change, and so should your marketing strategy. If you have a marketing strategy that you have not changed in years and are still investing in it, this is simply a phenomenal waste of money.

Solution: It is suggested that you try new things every year. As marketing is always evolving, you need to evolve too.

Huge One-Time Ad Campaign

There are a number of cool marketing tactics that you can try. While some of them work great, others do not. This is especially true if you only have one shot to make them work. Diving into marketing campaigns that require a lot of money is a waste of money for small businesses.

Solution: You need to first test the ad campaign with a modest budget. If you see that this new tactic is not working even with a smaller budget, it is likely that it will not work with a large budget.

Are these the areas in which your business is wasting money? If so, then it’s time that you make some changes in your marketing plan and grow your business.

Most Employers, Workers Believe Workplace Will Be Freelance-Based By 2025

If you have been bored by traditional ways of working and you are not a perfect fit for the typical 9 to 5 job, don’t worry, things are going to change in the next decade. According to a study conducted by the Randstad US, workplaces will be agiler by the year 2025. Out of all the employers and workers who participated in the study, 68% of employers and 70% workers agreed that there is a change in the way of working. They also agreed that by the end of the next decade a majority of the workforce will be employed on a contractual, temporary or freelance basis.

Some Highlights of the Study:

  • The study, in which 1500 HR and C-suite company executives participated with 3,100 employees, also revealed that half of the workforce is looking forward to becoming a part of an agile capable workforce within the next three years.
  • The Randstad study also revealed that employers are already preparing themselves for the shift that might occur. They are already accommodating both regular and agile employees to fulfill their current staffing needs. Employers also believe that having a freelance model workforce will allow them to take advantage of global forces and innovation.
  • This study also affirms that employees are thinking independently, which has fuelled their desire to go solo into the job market.
  • One of the important highlights of the study is that the agile workforce may also include involuntary part-time workers who want full-time employment. Another aspect to consider is that the low-skilled workers might not find the agile employment system or gig economy to be a suitable condition.

The job market, like any other field, is subject to predictions made by experts. While there might have been many forecasts, like the possibility of robots taking away your job, a freelance-based workplace is nothing that has appeared out of blue.

Reasons Behind Such Change

If you analyze the data of the past few years, you will see that the change has already started. Many have termed it to be the fourth industrial revolution. Factors like the use of machines, mass manufacturing requirements, globalization, the digital revolution, and automation have led to this revolution.

Employers are becoming more committed to building an agile workforce. On the other hand, the study was done by Randstad US also indicated that staff and working professionals are also considering working in a more flexible manner rather than the fixed 9 to 5 routine. Advancements in technology have helped in fast-pacing the change and given support to the freelance workplace concept.

The employees feel that the freelance workforce fits better with their lifestyle. Thus, motivating them to change the way they work. Many employees also pointed out that being in an agile workplace will benefit them in their financial growth as well as giving them better control over the growth of their career.

Advantages to Employers

The agile workforce model will be very beneficial for employers. According to the study, these are some advantages that employers will enjoy.

  • This model will help employers to reach the highly skilled and talented professionals needed for their projects.  
  • Another aspect employers will benefit by is that they will have access to and the advantages of a global talent.
  • The agile workplace will bring innovation and creativity to the workplace.
  • The operation of a company or enterprise will improve. Being able to hire the best of talent from a pool of global talent will give businesses an edge over their competitors.
  • Being agile will help in reducing cost. The company may not even have to maintain a physical workplace or other expenses like refreshments, etc., will be reduced. In other words, employers will get better value for the salary they will pay.

Advantages to Employees

As an employee, there is a wide range of benefits that comes with the freelance working model. The most crucial advantage that employees get through this model is freedom from rigidity. Employees will not be encumbered by a regular and robotic nine-to-five job within one place. With the help of the latest technologies, they can work from anywhere. Working on a contractual basis or working as a freelancer will require an employee to connect and work with many companies and professionals. This will generate overall growth and skill development.  According to the study, employees feel that the experience they gain will be very valuable.

In conclusion, this survey reveals that the agile workplace will be useful in building a world-class talent base. It will help companies find the highly skilled workers and professionals needed for their projects. Employees, in turn, will flourish in this flexible environment.

Lessons In Effective Email Marketing – Presidential Elections 2016

‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.”

Let’s talk about the effect of emails on this year’s election. Before we lose all your interest, rest assured that we are not going into another relentless analysis of how the Clinton Email scandal, and it’s dizzying coverage, shaped the results of the election. We are instead going to talk about emails that silently changed the course of the election.

Email has become the gatekeeper of our online identity. Think of it this way, how many forms and services do we sign up for by inputting our email? This has made email, if used correctly, one of the most efficient marketing tools of any industry, as is clearly reflected in our survey data.

– Marcel Becker, Core Product Director at AOL

Despite unprecedented access to sophisticated digital machinery, emails were still a very important tool in the arsenal of almost all candidates. It still stands poised as arguably the fastest, most effective way to reach a large demographic. More importantly, it’s noninvasive. People make a conscious effort to open an email and read through it at a time when it’s convenient to them.

If political campaigns can work with emails through their rigorous and real time TATs (Turn Around Time), we should be learning a thing or two from them. Let’s have a look at the kind of patterns that emerged from the presidential candidates trying to leverage emails to their advantage.

#1 Keeping It Personal

Keeping emails personal happen on many levels. Though many experts think that the presidential candidates missed a lot of opportunities when it came to personalization, they still hit a lot of the right points at a lot of right places.

Both the Clinton and Trump campaigns made sure that their emails appeared to be coming from a  specific person, be it the candidates themselves or their surrogates, making them appear to be a personal email. The Trump campaign also used the first name of the recipient to address all emails, following the best practices of email marketing.

Another level of personalization came from using data to micro-target demographics. Data gave both the campaigns a detailed understanding of small groups in demographics. They used it real time to frame their content, for their design and their CTA’s (Call To Action).

#2 Keep Them Guessing

We all know the importance of subject lines and their role in click rates. The campaigns understood this as well. They made sure that most of their emails had subject lines that were intriguing.

For example:

The best Trump performers, during the period of Sept. 20 to Oct. 20, was an email marketing campaign with the subject line, “American Won Last Night,” deployed on Oct. 10. Following the second debate, the emails reached an audience of 2.4 million, with an inbox rate of 61 percent and a 28 percent read rate.

Source: DMN

The best-deployed email marketing campaign for the Hillary Campaign, between Sept. 20 and Oct. 20., read in the subject line: “Sorry to send this.” Launched hours after the leaked tapes of Trump’s groping remarks, it reached 2.5 million people and produced an inbox rate of 90 percent and a read rate of 24 percent.

Source: DMN

#3 Keep It Urgent

A noticeable strategy being used, particularly by the Trump Campaign, involves evoking a sense of urgency.

An article on not imperative notes, “Per week, 40% of Trump emails referenced the number of days left until the election. This is further augmented by use of emphatic subject lines such as, ‘We’re Being Overrun’ and ‘I’m fighting for YOU.’”

Here is some valuable insight from the overall email marketing campaigns of elections 2016.

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Make the best use of email marketing for your brand by personalizing your content, and micro-targeting your audience. To know more, contact us at http://www.capitalnumbers.com/contact_us.php

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