1
How to Manage Micro-sites with Drupal 8?
2
That’s how we roll: Digital Production Outsourcing Overview at SXSW
3
Conversational Commerce – 2016 will take a step further in the online buying journey
4
4 Tips for iPhone App Development
5
New Advertising Platform for Android App Developers from Amazon
6
Design First for Mobile
7
Apple vs. Android
8
Mobile Website Vs. Responsive Design – What is more apt for your business?

How to Manage Micro-sites with Drupal 8?

Numerous situations might come about where you may be tempted to create a series of microsites for the organisation or business you own. It can be anything—launching a new product, starting a new service, advertising an event etc. And when you’re with Drupal, the list of benefits and advantages are endless. Below are the detailed advantages of launching and running microsites with the help of Drupal.

Ever since its original version came out Drupal has ingrained a feature for the sake of running multi-sites. This involved the running of many sites from one single code-base installation, which means that they share the same core system and contribute various themes and custom modules. Every single multi-site has a database, configuration, settings, content etc. This means that it is possible to carry out more than one update. Therefore, multi-sites could actually be an option.

There are reasons micro-sites should be used. For example, it is quite a compelling option to have a single database to maintain. It would be useless to use forked codebases since they would become unloved too soon. Also, using multi-sites would imply that only a single hosting platform needs to be maintained. This also construes a huge advantage.

Secondly, if you do micro-site installations,  they would be able to make much better use of resources in the server, physical, personnel, and the financial fields. Because micro-sites of a single entity would share a common core and other modules, that code would only need to go once into the Op-code cache. By this, server resources are saved to a greater extent.

It should be noted that several proposals have already come forward to decrease support for micro-sites in Drupal, maybe even eradicate it completely. The basic argument is that micro-sites are old-fashioned. However, this is rarely true, especially where the developments by Git and Composer are concerned. This is the modern approach to multi-sites: The same code with different sites. This is what makes them so popular with website creators.

However, using Drupal is not completely free of problems. It is difficult to handle traffic spikes in one channel when it spills over to the others. Micro-sites usually make use of a common database server which often tolerates a huge amount of load. If one database is heavily loaded, then it may cause a domino effect, slowing down other databases. Running updates is also an issue. However, there are a lot of mechanisms to mitigate those. They are as follows:

  • Do not employ or use a code which has not been tested out in a full-fledged manner.
  • Always include staging and quality assurance phases as part of the release process. By following these two phases, you allow yourself more opportunities to detect and correct errors.
  • Whether it is a shell script or continuous integration tool, it is always the best idea to automate every tool.
  • The database codes should be designed so that they would be able to take care of the intervals before the database is updated. With more volatile updates, it is important that the time and day of the week are chosen carefully.  
  • Every single micro-site would require a different database, so you really could not manage all the content from a single site. That would involve a lot of posting and pulling of content from one place to another.

As we near the end of this article, we might just want to take a look at the other kinds of approaches to micro-site building using Drupal. A few are as follows:

Domain Access: To define the ‘domain access’, it is a collection of modules that arm the user with the right tools to run a group of affiliated sites from a single Drupal installation and one shared database. By using this module, you would be able to share content, configurations and user activity across a collection of sites.

Organic Groups: “Organic group” is a tool that allows a person to build a group within the Drupal site. Each such group would have its own user, moderator/s, administrative group, thread list, menu, and content.

Git: This is the best option so far and will give you innumerable advantages, such as independence of sites, design, single codebase and much stronger control over the updates.

Overall, it remains to be seen whether the trend of micro-sites endures the test of time in the near and distant future.

That’s how we roll: Digital Production Outsourcing Overview at SXSW

Blog Post-SXSW

Being able to mark our presence at SXSW 2016 was indeed special for us. As we had mentioned in one of our earlier blogs, our trip to Austin this March was the experience of a lifetime. Standing at the precipice of a diverse ‘little’ connected world, we exchanged ideas with the best, and glimpsed into the future through thousands of keyholes.

To live, LIVE

What got us most excited was the ability to discuss how our work and our organization can help augment shape this digital revolution that we are part of. That’s exactly what our US Country Head, Jason Dodd delivered at his live pitch on Monday, March 14 from 2PM-3PM.

What got people talking

At our booth, we had the opportunity to meet with several brands, business owners and start-ups and talk about potential working areas for the future. We realized that there are some common questions from all that could be easily addressed with a structured one to one session from a live platform. So that’s what Jason did, he delivered this pitch that should essentially clear up all cobwebs in understanding and should get us rolling with potential  future partners.

Here’s a video of his entire pitch <the video has transcripts so you will be able to follow it easily without having to put on your headphones>

The video gives you an overview of our Digital Production Outsourcing Service and will answer the following of your questions:

  1. Who are Capital Numbers?
  2. What Digital Production services do we offer?
  3. How does our “In-Demand Skills, On-Demand” model work?
  4. Why choose Capital Numbers as your Digital Production Outsourcing provider?
  5. What are the different engagement models that we offer for Digital outsourcing?

Sneak Peek

If viewing the video is inconvenient, here’s a peak into what all he discussed:

Capital Numbers offers In-Demand Skills, On-Demand. We have got a team of over 300 Designers, Developers and Digital Marketers who are available exclusively for you on full-time or part-time basis. Unlike Upwork, these guys are our full time in-house employees. So, we are responsible to guide them with technical and creative direction so they provide you with that consistent, high quality output.

Most organisations break Digital into 4 step process i.e. Strategy, Creative, Production and Distribution. Did you know that production costs represent nearly 30% – 50% of any organisations Digital Budget? But that’s not the worst part; a bigger challenge is that agencies cannot become truly strategic in their digital thinking when they are constrained by that “in-house designer who is sitting idle”. Resource constraints or availability often translates to thinking constraints.

Capital Numbers helps organisations to remove these constraints and helps them save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content. Thus we are a Digital Production Outsourcing Company!

We are working with some of the biggest agencies, publishers and start-ups in the world as their partner for Digital Production. We believe that this is huge market, with the US alone spending nearly $600 Bn dollars in Digital this year. Our target markets are highly creative but technically handicapped.

Our business model is innovative because we can now tell these guys that they can decouple the production process from everything else and thus become truly strategic and solution agnostic. These guys would rather not deal with technical stuff and we give them just that – “Digital Production as a Service”.

The main idea of this pitch was to make our methodologies and the driving forces of our organization more clear to our clients and well wishers, and the overwhelming response at SXSW 2016 has encouraged us to stay on course.

If you feel that we can in some or the other way help you achieve your business goals too, then do talk to us at http://www.capitalnumbers.com/

Conversational Commerce – 2016 will take a step further in the online buying journey

Capital Number_Blog_ConversationCom

Conversational Commerce, if you haven’t seen the two words together on your twitter feed or read it in an expert piece yet, chances are your data pack has expired.

Jokes apart, conversational commerce is the buzz word and surely has everyone talking (pun intended). In an elaborate and persuasive piece published in Medium, Chris Messina (inventor of the hashtag) dubbed 2016 as the year of e-commerce.

For better understanding, let us quote him verbatim, to explain what conversational commerce really is.

“Conversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare… It pertains to utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services”

After scheming through the piece and several other experts talking about the same, we have been able to narrow down some trends that do indeed point out that conversational commerce is indeed around the corner.

Where does is your consumer spending most of their time?

Apparently it’s not on Facebook, Twitter or Instagram. Your consumer is spending more time on messaging apps. Messaging apps have long surpassed social networks, data from the Business Insider suggests.

The largest of messaging apps have millions of Monthly Active Users. They are only going to grow with cheaper devices, better and cheaper mobile connections and improved features.

Gaps in the customer journey

There is significant lag in growth of mobile commerce in USA and European Countries. According to comScore, the global number of Internet users on mobile devices bypassed desktop users last year. Yet, Statista reports that smartphones account for only 14.4 per cent of eCommerce in the US and 7.5 per cent in Europe. It is quite obvious why, really. Phones aren’t great for sifting through large numbers of images or detailed product descriptions but they are good at getting people talking…or texting. Conversational Commerce will be exactly looking at this need gap.

Small but Significant Acquisitions in the Tech World

Uber’s integration into Facebook Messanger. Whatsapp taking off their 1$ service fee. Major tech players offering and emphasizing on voice assistants, Siri (Apple), Google Now (Google), Cortana (Microsoft). Alibaba pouring $200 Million into snapchat. Everything makes sense now, isn’t it? All big players are betting on conversational commerce to roll in. In fact Whatsapp while dropping their 1$ fee explained

“We’re happy to announce that WhatsApp will no longer charge subscription fees. For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.

Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”

Conversational Commerce is not some farfetched concept, it’s happening now. Stay abreast with the times. We at Capital Numbers, take you through a maze of solutions and options available when you are building out an online store. Visit http://www.capitalnumbers.com/ecommerce.html to know more.

4 Tips for iPhone App Development

With the growing number of smartphone devices and surging usage of mobile applications, it has become necessary for the developers to follow best practices. Here are a few tips that every iPhone App developer should follow:

Pick an Apple Framework: Although there are n-number of frameworks available in the market, but while developing an app for an iPhone a developer should choose a framework that has been developed by Apple. This would help them to build apps faster. Further an Apple framework will offer easy access to various features like support for future versions of iOS, increased support for better performance and backward compatibility.

Work on Objective-C Libraries: The pace of an app development directly depends on the coding skills of the developer. Thus by enhancing the skills and knowledge, the development process can be run faster. Detailed knowhow of Objective-C is absolute necessary. By keeping a tract of the latest additions of updated version of the language, one can stay updated.

Focus on UI Components: In case of a mobile app development it is important to keep sound knowledge of the UI components. Keep updated about the custom controls and grab every pice of information on user interface components. These elements are very valuable to improve usability of an app and to enhance its look and feel in terms of user experience.

Hire Mobile App Developer with Sound Knowledge: In order to save your time and money, it is necessary for you to hire an iPhone App Developer with sound knowledge of open source mobile application. Your team can be a combination of HTML5, CSS and other specialized framework developers.

 

New Advertising Platform for Android App Developers from Amazon

Now you can “Advertise Your App with Amazon”

Amazon has launched a new advertising programme to offer Android App developers to promote their apps on Amazon tablets and Android devices.

Apps developers who are using Google Play or Amazon’s Appstore to distribute their apps would be highly benefited by this platform. It will be easy for developers now to promote apps across Amazon’s network of Fire tablet wakescreens as well as Amazon Mobile Ad Network. Each time an Amazon user clicks on the App developers will have to pay to Amazon.

“This advertising platform is exclusively available to Amazon mobile app developers. It’s simple, fast, and effective. Promote your app to millions of users on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network,” Amazon wrote on its website.

This new platform will allow developers to choose their target users based on the users interests. A developers can also send a request to Amazon for choosing target users for them.

Design First for Mobile

By considering the mobile first approach, it is easier to meet mobile user’s requirements. The mobile screen is smaller and runs on a lower connection speed. This leads to more focused work, and produce concise, fast and relevant mobile experience that will work smoother on tablet and desktop.

 

 

 

Apple vs. Android

As the competition between Apple and Android keeps growing, the world is given to witness portraits of brilliance through some excellent technological innovation and applications.

Lets check out the market share of the two biggest giants in Mobile in numbers.

 

Mobile Website Vs. Responsive Design – What is more apt for your business?

With the increasing number of mobile devices, businesses must adapt to change. There has already been a shift from Websites that only support desktop devices to mobile websites. So now should one take the next jump from mobile web to responsive design? The varying number of screen sizes perhaps demand the same. Lets check out what the numbers say.

Copyright © 2012 - 2017 CapitalNumbers Infotech Pvt Ltd. All Rights Reserved.