1
5 Things You Need to Know Before You Hire Mobile App Developers
2
How To Create An Effective B2B Site Experience For Your Brand
3
Keeping Your App Users Stick To Your App – Here’s How The World Is Doing It
4
Conversational Commerce – 2016 will take a step further in the online buying journey
5
$21.4 Billion Market Size Predicted for India’s Mobile Industry in 2015
6
Extended Team Helps Your Business Grow Faster
7
Evie Clercx of Capital Numbers Interviewed at SXSW

5 Things You Need to Know Before You Hire Mobile App Developers

It is a challenging job to identify the right qualified mobile app developers for any firm. In the age of ‘surf-on-the-go’, more and more people are choosing to go mobile over PCs and Laptops. Tablets and Smartphones are slated to completely take over communication and internet surfing by 2020, and a large part of that has already begun. So, it’s not surprising that more and more companies are trying to devise mobile applications for the sake of dispatching their products and services more easily to consumers. Consequently, the market for mobile app developers has boomed and is continuing to boom like never before.   A few things need to be kept in mind during the hiring process:

Agility Is a Key Quality:
Mobile apps require monthly or even bi-weekly updates, depending upon customer reviews and demands. These changes could be on any platform; alpha, beta, prototype or release. Various methodologies and technologies should be used in order to maintain continuity throughout the ever-changing forms and formats.  They do this without spending too much time and resources to suit the varying priorities.

Frameworks or Custom Solutions:
It is important to check whether the app developer you are hiring works within an established framework of solutions, or whether they are leaning more towards custom solutions. Once you identify the approach the developer belongs to, you can move to correct the flaws in the structure/method the developer is following. Customized solutions are easier to fix, but they take a lot of time. On the other hand, structural flaws within a framework are hard to identify and/or correct.

Clear Code and Architecture Is a Must:
The developer(s) should make use of certain architectural patterns and code-writing rules so that an app can be sustainably developed and maintained for a very long period. Unless these things are done, every single app would quickly become dysfunctional and would hence, need to be rebuilt from scratch.

Autonomous or Group Functioning?
There are two kinds of developers: One would simply take your order and develop an app for you (without actually joining your company),  the other (group functioning) would join you as an employee and follow your exclusive directions and preferences. The previous one would be of high quality, but would definitely be less likely to be flexible to your every demand and whim; while the latter’s work can be moulded in any way one wanted.

They Should Have the Skills for Cross-platform Development:
It’s really not enough that the developer is skilled in creating applications for only one platform. If they were to claim the correct market value, then they would be able to develop them for a wide variety of operating systems (iOS, Android, Blackberry, Lynx) and devices (mobiles, tablets, and laptops).


The people you’re hiring should have User Experience and User Interface abilities because in today’s age, it is important that the applications that are created are easy to download. The outline of the app is also important in order for it to be presentable for potential customers. Developers hired should have a good command over the languages of PHP, Java, Python, C#, Objective-C and HTML5. They should also be efficient with runtime engines such as Adobe Flash Lite. It is especially useful if they happen to possess Objective-C view controller writing skills.


Last, but not least, the developer should be able to put themselves in the shoes of their clients and think from their point of view. They should be easy to communicate with, easy to reach and interact with in real time (if you’re utilizing the option of outsourcing to an autonomous company) and should have strong ethics.

How To Create An Effective B2B Site Experience For Your Brand

In today’s world of digitization, having a website is a vital element of any business, irrespective of their size and services. If you have a business, you need to have a website. Since everything is online these days, being online should be considered as the ultimate opportunity to reach a large number of targeted audiences. But the conventional way of creating a website is now obsolete. What you should do is opt for a website that is user-friendly, informative and up-to-date.

According to a market survey, the most important things that customers look for on a website are pricing information, technical information, articles/case studies/blog posts and shipping information. However, below are some tips and tactics that will help you create a more effective B2B site in order to validate your brand and generate a site experience that is helpful for the users. Read on-

  • Evaluate Your Own Field:

Many companies often forget the importance of doing internal as well as external research before redesigning or recreating their website. Internal and external research and competitive analysis are a must-have step before redesigning your B2B website.

  • Site Analysis:

The next step to get a better and more user-friendly B2B website is site analysis since it enables you to understand the current position of your competitors. This will also enable you to get a better understanding of the online brand image of your competitor’s site. Check their brand pillars showcased, site structure and content. This research will give you an idea of what visitors actually want from your site. By doing research, you can improve your site dramatically.

  • Keyword Analysis:

One of the most important things that you need to do for a user-friendly B2B website is keyword analysis. In fact, ranking the targeted keywords can directly affect the potential users to visit your site. Research the keywords of your competitors and find out which keywords are ranking high. This will help you make a better marketing strategy.

  • Cater to Your Audience Group:

The B2B customers can be divided into two categories, some users are well informed and want a high-level validation of your brand, whereas, others are less informed, and they want to get a full understanding of products that are offered. Therefore, you need to make your website easily accessible, so that your meeting the needs of your targeted users.

  • Google Analytics:

Google Analytics is an amazing tracking tool that helps in tracking your site metrics. It also enables you to understand the inner-workings of your website. With the help of this tool, you can get a quick insight into your site activity. By gaining the helpful data (bounce rate, session volume and average time spent on a page), you will get an accurate assessment of users positive and negative behavior.

  • Highlight What Makes You Different:

In order to highlight your website, the most important thing you need to do are strategic messaging and content hierarchy. If you want to position your brand for the first time online, you’ll need further validation. Many companies, who have a minimal presence online, try to introduce and validate their brand. You may have seen cases where businesses have a high volume of product content and brand image. In doing this it is difficult to showcase and distinguish your business from others with only the strategic messaging and content. Here is where the importance of a value proposition page lies. It helps the users to discover and engage in key content quickly. This page can also be used as a marketing landing page for social media campaigns and SEM, in order to link users to valuable content.

These tactics will help businesses to optimize their presence online. You can simply try it to get the best online experience. Begin with these approaches today to create an even more effective B2B site for the future of your brand.

Keeping Your App Users Stick To Your App – Here’s How The World Is Doing It

Capital Number_Blog_MobileApps

Loyalty these days is a myth you say? Customers are increasingly becoming impatient and are always on the lookout for competitor vehicles? We agree to disagree with your opinion here; because data says that apps that go the extra mile manage to retain their user base, no matter what avalanche or blizzard while en route. This document intends to focus on a few tricks that are being widely hailed as the best of practices on user-retention around apps.

Laws of attraction:

#1 – User should come back to your app

The popular football game app, FIFA 16 Ultimate Team, has a catchy hook – each day, they give out a reward package to the gamer-user first thing in the morning.

It is important that the user gets motivated by the push notification from the app. It is not like “Hey you have forgotten me!” that would go out to the user. The notification should lure the consumer; pull the consumer towards the app.

#2 – Get the ‘Loyals’ on board

And now that you have a steady stream of people daily coming back to your app, it is time to focus on your “superusers”. These Loyals are your mouthpieces; they are the people who will drive your conversions – and this is where you should create a proper rewards program to gratify these power users.

Wikets have a fantastic program that drives more engagement once an user shares the app on SM channels after using it.

Reward programs allow a user to look forward to using the app more, so that they get gratified more. Is that too much to ask for? We would not mind on that.

#3 – Get those feedbacks in line

Up next, once you have the superusers in action, there is bound to be a steady stream of feedbacks, and trust us, it will take more than ‘listening’.

It is essential to have a healthy feedback process, but more than that, it is essential to have a mechanism that will process these reviews and carve out solutions too.

UBER has a fantastic rating system (and which is 2-click). India-based Book My Show, a ticket-booking app, has a similar rating system in place that asks so much yet is so much hassle-free.

Feedback processes are vital to user-retention ecosystem.

As a start, incorporate a small survey within your app that will ask the user about her / his experience.

You may also deploy a “Contact” button that will go back to the user every time the user faces an uphill task.

Positive ratings boost the app-store ranking too.

And we all know how positive app store ratings give the app credibility in front of the world.

P.S.

Feedback should be collected in-app.

Taking the user outside the app is not a good practice and often leads to a break in the concentration of the user while using the app.

#4 –Content is still the king

And now, how many times have you heard of this statement? Yet one may never get tired of this sentence – because yes, content is still the king. And this applies to apps too, where new kind of content is what users comeback for on a daily basis.

Take the example of Subway Surfers. They have a weekly hunt and a world tour that takes the user round the world in this world of endless running. Also, the user experiences new locations, new visuals and definitely new characters that make the game intriguing and the user stick to the app.

How can content create a difference for your app? You may curate various relevant contents as per your users’ choices. You may create new stuffs too. This is an internal decision which the internal stakeholders have to decide based on the audience behaviour and pattern emerging out of that behaviour.

#5 – Metrics

Last, not least, metrics will play a vital role in deciding what is working for your app and what is not. What are the factors that are creating a sticky factor for your user base is something that the metrics will help you to decode.

There are 3 types of metrics that you should track –

Mobile visitors – Volume, demographics, buying patterns of your audience should be clearly focussed on. Optimization of your app can be created accordingly.

User behaviour – Tracking the usage pattern on your mobile app can help you find useful information about your audience. This will further help you to adjust your sails as per the wind.

Campaign performance metrics – Did that last movie tie-up you did work well with the audience? Did they click enough on that meet-your-fave-superstar button? This is exactly what you need to gauge before signing the next set of campaigns with external stakeholders.

In this age of increased competition, retaining a user is a mean task. We at Capital Numbers work hard on fine aspects like these so that the overall product creates an effect that is soothing to the end-user.

How has your journey been as an app owner? Share your thoughts with us by commenting below.

 

Conversational Commerce – 2016 will take a step further in the online buying journey

Capital Number_Blog_ConversationCom

Conversational Commerce, if you haven’t seen the two words together on your twitter feed or read it in an expert piece yet, chances are your data pack has expired.

Jokes apart, conversational commerce is the buzz word and surely has everyone talking (pun intended). In an elaborate and persuasive piece published in Medium, Chris Messina (inventor of the hashtag) dubbed 2016 as the year of e-commerce.

For better understanding, let us quote him verbatim, to explain what conversational commerce really is.

“Conversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare… It pertains to utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services”

After scheming through the piece and several other experts talking about the same, we have been able to narrow down some trends that do indeed point out that conversational commerce is indeed around the corner.

Where does is your consumer spending most of their time?

Apparently it’s not on Facebook, Twitter or Instagram. Your consumer is spending more time on messaging apps. Messaging apps have long surpassed social networks, data from the Business Insider suggests.

The largest of messaging apps have millions of Monthly Active Users. They are only going to grow with cheaper devices, better and cheaper mobile connections and improved features.

Gaps in the customer journey

There is significant lag in growth of mobile commerce in USA and European Countries. According to comScore, the global number of Internet users on mobile devices bypassed desktop users last year. Yet, Statista reports that smartphones account for only 14.4 per cent of eCommerce in the US and 7.5 per cent in Europe. It is quite obvious why, really. Phones aren’t great for sifting through large numbers of images or detailed product descriptions but they are good at getting people talking…or texting. Conversational Commerce will be exactly looking at this need gap.

Small but Significant Acquisitions in the Tech World

Uber’s integration into Facebook Messanger. Whatsapp taking off their 1$ service fee. Major tech players offering and emphasizing on voice assistants, Siri (Apple), Google Now (Google), Cortana (Microsoft). Alibaba pouring $200 Million into snapchat. Everything makes sense now, isn’t it? All big players are betting on conversational commerce to roll in. In fact Whatsapp while dropping their 1$ fee explained

“We’re happy to announce that WhatsApp will no longer charge subscription fees. For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.

Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”

Conversational Commerce is not some farfetched concept, it’s happening now. Stay abreast with the times. We at Capital Numbers, take you through a maze of solutions and options available when you are building out an online store. Visit http://www.capitalnumbers.com/ecommerce.html to know more.

$21.4 Billion Market Size Predicted for India’s Mobile Industry in 2015

India’s mobile services market size will reach a massive $21.4 billion in 2015

India’s mobile services market size will reach a massive $21.4 billion in 2015

 

India’s mobile services market is experiencing a rapid growth. According to a recent report by Gartner, India’s mobile services market size will reach a massive $21.4 billion in 2015. With 880 million people in India having mobile connection in 2015, there will a 5% growth from 2014.

A major part of the spending will be driven by data services, which is expected to grow 15 percent to reach $6.5 million in 2015.

“In India, the rise in spending on data-only connections will be driven by two user scenarios – first, to complement their fixed broadband connectivity, so they can use their larger-screen data-centric devices on the go. In other use cases, data-only connections will be the way for consumers to access broadband connectivity because of a lack of fixed networks,” said Neha Gupta, senior research analyst at Gartner.

This certainly paves way for mobile marketing. It is an advantage for those who already have mobile apps or mobile websites for their business.

The mobile app market had been through a major transformation to meet the needs of the users. The focus of the app developers have shifted to the marketing and transparency of their apps, to deliver a better user experience and retain their customers.

Now people of all age groups and financial background have smartphones, which help them to download and use apps that’s useful for them. This will create a bigger challenge for app developers as they need to design apps for bigger acceptance and customer satisfaction.

Extended Team Helps Your Business Grow Faster

After coming up with that brilliant new business startup idea, what do you do next?

You check your environment and your support group. You need to make sure that you’re personally ready to take on the work, have the proper tools for the task, and be surrounded with the right people to serve as your support group before you even begin the project. And when you expand, you can only do so with the help of the right talents in your team. While the process may be quite daunting, it’s not impossible.

With an extended team, now finding IT resources for budding startup entrepreneurs like you is easy.

As you focus on expanding your business, you need a remote team to carry on the more technical work on your behalf.

Web Developers – Whether you want to build your website from the scratch or want to rebuild your existing website, whether you want to develop an eCommerce portal or want to run a blog, an extended team of highly skilled web developers can offer you the best solution.
Web Designers – Web design is crucial for designing a website. But, it is not something that everyone can do. Hiring remote design experts to handle your design work professionally would offer you brilliant output.
Mobile Developer – Mobile is the key to success for any business today. With an extended mobile development team you can stay ahead of your competitors.
Digital Marketing Specialists – By hiring skilled search engine optimization (SEO) experts and digital marketing specialists to optimize your new business website you would get high website rank, quality traffic which translates to many business opportunities!

There are companies that have right team for your outsourcing needs. Unlike hiring through Odesk or, Elance you can hire full-time employees from these companies. The advantage you get is people who are all working under the same same roof and supervised by Technical Project Managers, unlike freelancing candidates. Thus, you get Guaranteed Skills and Experience , High Quality Work, Prompt Communication and Protection of Your Intellectual Property and Source Code Ownership.

Building an IT team is expensive when done in-house. When done through an extended team, not only its fits your budget but your business grows faster.

Evie Clercx of Capital Numbers Interviewed at SXSW

From March 15 through 18, Capital Numbers was in Austin to participate in the SXSW Trade Show. The four-day show witnessed hundreds of targeted connections and new discoveries through niche exhibit categories.

Capital Numbers, whose 200+ employees are already serving some prominent clients like Fool.com, Harvard University, Thomson Rueters, Condé Nast, Matches Fashion, Doosan, My Pay Network and Ordina, witnessed a huge footfall at their booth throughout the event.

An ISO 9001 Certified, D&B Registered and a Certified Google Partner, Capital Numbers offers In-Demand Skills, On-Demand, acting as an extended team through offshore hiring for over 200 international clients including start-ups, SMEs, digital agencies and large enterprises alike.

Check Evie Clercx of Capital Numbers talk about benefits of Hiring Web Designers, Web Developers, Mobile App Developers & Search Engine Marketing Experts from the company at SXSW.

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