1
What Are the Trends Set for Outsourcing in 2017?
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Drupal Global Sprint Weekend: Jan 30th and 31st
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Drupal 8 – Is It Ready For The Enterprise Web?
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Is Drupal A Relevant Technology For A Modern, Forward-looking Web Strategy?
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How to Choose Between Symfony, Laravel or Yii?
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A Deep Dive into HTML5 Videos
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#AroundTheGlobe: Snapchat, Instagram and Windows
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Business Beyond Boundaries and more at the CII Annual Meeting
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Mad Men and Mad Technology: Ad Tech Delhi 2016
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In 2016, the SEO industry, as well as the outsourcing industry, have made their way to success with the help of technological advancements. The year 2016 has been remarkable for new trends in the outsourcing industry. We are now three months into 2017, however, and during this period outsourcing has increased in popularity and to a whole new level altogether. In terms of outsourcing trends for 2017, experts predict that the year 2017 will experience greater innovation and development in cloud technology, in data security, and in social responsibility. Below are discussed a few possible trends that may influence outsourcing to a great extent this year.

  • Outsource providers will level up their quality:

According to a global outsourcing survey (conducted by Deloitte) in 2016, businesses who outsource their work to their outsourcing partners, expect innovative and error-free services from them. They outsource not only to complete their project within budget, but also to avail other value added services that are offered by their outsourcing partner.

So, in response to this, it can be expected that outsourcing providers will increase the quality of their services by including more and more value added services and bringing innovation into those services. According to this trend, before starting a new project, both employers and their outsourcing partners will get SLA or Service Level Agreements before initiating a new project.

  • Virtual employees will be increased:

With the help of advanced and latest technology, it has become easier for outsourcing providers as well as freelancers to work remotely. Since there is a number of project management and real-time monitoring software, it is easily predictable that 2017 will see a significant increase in virtual agents. The advanced technology will make the future of offshore outsourcing industry brighter than ever.

Since virtual employees and offshore outsourcing offers a number of benefits including productivity improvement, low workforce cost and accessibility for extended hours (especially if the outsourcing partner is from a different time-zone), most companies prefer outsourcing their project.

  • IT delivery system can be centralized:

Looking at the streamlining business process of 2016, it is easily predictable that more businesses will switch to just one dedicated IT vendor rather than opt for outsourcing to multiple IT vendors. The more centralized the IT system is, the more standard and innovative and productive it would be.

  • Use of cloud technology will be increased:

Cloud technology became popular in the year 2016. It is expected that this year will be an excellent year for Cloud technology, especially for the Hybrid Cloud. The Hybrid Cloud refers to an integrated Cloud service used by both private and public Clouds in order to access business functions easily. According to many industry experts, more than 50% of IT vendors will use Cloud technology by the year 2018.  The remaining percentage will possibly partner with industry Cloud platforms.

  • Impact outsourcing:

This year, it is expected that a new social responsibility model for business processes may gather more attention. The primary aim of the outsourcing providers would be providing quality outsourcing services in a cost effective way.

  • RPA or Robotic Process Automation:

This year, RPA may enhance the ease and efficiency of BPA in 2017. It is predicted that it will develop productivity to a great extent and reduce costs while maintaining its quality. For repetitive tasks, software robots can replace humans.

  • Development in automation:

With the help of the automation process, it is now possible to increase production with efficiency. Experts predict that there can be a great development in automation and scalability in the year 2017 with the help of reusable platforms that offer better technical support.

With the above predictions, the year 2017 is looking to be a promising year for the outsourcing industry. These trends, however, focus more on streamlining business processes and enhancing the use of centralized technology. Indian outsourcing providers will increase their functional capabilities significantly.

Additionally, outsourcing companies are making data security a priority in the year 2017. However, it is just a prediction based on the trends of 2016. Only time will tell if the prediction will come true or not.

Every year, there is a kind of ritual with the Drupal community worldwide.  Arranged throughout the world, there are sprints which are aimed at aiding in the further growth and development of Drupal. This year, in 2016, the Global Sprint was arranged on the 30th and 31st of January. The venues included cities in various countries such as India, Belgium, Bulgaria, France, Germany, Hungary, Italy, Luxembourg, Romania, Russia, Serbia, Slovakia, Spain, Switzerland, Ukraine, UK, Peru, Canada and the USA.

Drupal is a free and open-ended content management network which is often used for sites containing blogs or forums. It is distributed under the GNU public General Public License.  And as of 2015, the 8.0.0 version of Drupal was developed and released. Among the improvements seen in this updated version of Drupal, one is the done-within-context which offers a ‘what-you-see-is-what-you-get’ style of editing and previews. It also contains a new model of content with entities, fields, and views which are totally unconventional or out of the box. All the content pages, forms and administrative pages are customized  through the administrative interface. Last, but not the least, it has a very responsive HTML5-oriented output. It’s little wonder, then, that web developers the world over are going absolutely gaga over Drupal 8.0.0.

To celebrate the worldwide success of this newest version of Drupal, a Global Drupal Sprint was held at all the aforementioned venues. The sprints arranged on the 30th and the 31st of January were arranged with the objective of bringing web designers face to face in order to collaborate on subjects such as  Drupal core and make contributions to modules. Web developers could handpick any Drupal module and port it to Drupal 8. They were allowed to do this either on an individual basis or as a group. All in all, it was an event where collaboration ruled the roost. The all-pervasive spirit was “We Can Do it Together.” It was a carnival of high spirits and innovative minds that came together to herald a new age of innovation in web development technology. Needless to say, all voices were heard equally and inputs accepted wholeheartedly by all those who were enthusiastic about the future prospects of Drupal.

Everyone who had been a Drupal designer, theme, developer, documenter or project planner was invited to this event. These kinds of yearly or annual meets which bring Drupal enthusiasts together, mostly concentrate on improving the core of the Drupal software. The areas in focus are usually the contributed modules, core, handbook presentation and increasing its overall functionality. Some of the major features of the “Drupal Drop-in Sprints” are:

  • Workshops are conducted to introduce the Drupal Community contributions to every participant. This is usually followed by minuscule sessions of contributed modules and core development. 
  •  The participants are usually divided into two distinct groups. The first one consists of beginners, while the second comprises veteran and non-coder contributors. A mentor or guide is assigned to each group who then works with them so that the productive contribution task gets kick started.

It’s not just the experienced and veteran folks who are asked to attend and contribute. Youngsters and newbies are just as welcome to these sprints. At the end of the day, these sprint meets are all about learning from one another and teaming up to develop new ideas. And truly keeping with this spirit, hundreds of newbies and veterans alike participated in the Drupal Global Sprint of 2016, which is what made it such a grand success.

As we ease into a brand new year, 2017, the hopes of a bright future for web development software innovation are higher than ever. The next Global Sprint weekend is scheduled to be held on the 28th and 29th of February this year. Do meet up and make this one a roaring success like before. Currently, Drupal VM version 4.0 has the power to switch seamlessly between three versions of PHP modules, which is among a host of other new developments and bug fixes. Come, let’s make this new year’s Global Sprint worthwhile for all Drupalians around the world.

Drupal is an open-source web content management framework and platform written in PHP. It combines content, community, and commerce very well and has an extensive library of over 24000 features. In terms of scalability, flexibility, and security, Drupal is an enterprise class CMS.

On 19th November 2015, Drupal 8 was officially released which is a completely re-written version of the Drupal platform. Its core platform has more than 200 new features built in and its backend is powered by Symfony 2 which is PHP framework and set of reusable PHP components/libraries for building high-performance web applications. Following are the top new features available in Drupal 8:

Awesome Authoring Experience

Drupal 8 introduces out-of-the-box experience for content authors.

  • Spark – It’s a Drupal distribution and an Acquia initiative created by Dries Buytaert to improve Drupal core’s default authoring experience.
  • WYSIWYG Editor – Drupal 8 comes with the CKEditor WYSIWYG editor. In addition to the default buttons for bold, italic, images, links etc., it also supports extras such as easily editable image captions and widget features. Drupal 8’s drag-and-drop admin interface helps in adding and removing buttons in the WYSIWYG toolbar, which automatically syncs the allowed HTML tags for a given text format and thus immensely improves usability. All buttons are contained in ‘button groups’ with labels that are invisible to the naked eye but can be read by screen readers, providing an awesome, accessible editing experience for website visitors. Drupal 8’s Editor module wraps the WYSIWYG integration, so other libraries can be tightly integrated as well in contrib.
  • In-place Editing – This feature allows editors to click into any field within a piece of content and edit it right on the front-end of the website without accessing the back-end form in the admin area. Full node content, user profiles, custom blocks are in-place editable.
  • Content Creation Page – The redesigned content creation page in Drupal 8 contains two columns:
    • The main fields or the actual content part
    • Extras or optional settings
  • Admin Theme – New style guide for the ‘Seven’ admin theme.
  • Draft Support in Core – API support added as an under-the-hood change in the core to support content draft revisions making the publishing workflow modules like Workbench much easier.

Mobile First

To keep up with the global expansion of mobile devices worldwide, Drupal 8 has been made more mobile-friendly out-of-the-box. From installation to authoring experience, everything in Drupal 8 is mobile friendly and supports responsive design.

  • All core themes are now responsive and automatically reflow elements such as menus and blocks to fit well on mobile devices.
  • Built-in support for responsive images, so large desktop images is properly resized to display on a tablet or smartphone.
  • Support for responsive tables is available. Table columns can be declared as high, medium or low importance. On wide screens, all the columns will be shown as expected, but as screen size shrinks the less important columns will begin dropping off so that the table shows nicely no matter the screen size.
  • The new admin toolbar is responsive, automatically expanding and orienting itself on wider screens while collapsing and orienting vertically on smaller screens.
  • Improved front-end performance by replacing jQuery with native JavaScript when possible, and not loading any Javascript files by default for anonymous visitors. Additionally, Drupal 8 uses lighter-weight alternatives to JavaScript-intensive features that are more mobile friendly.
  • Back to site link is visible in the admin toolbar while in an administrative context to go back to the front page.

Multilingual++

Drupal 8 core is much better out of the box for foreign language and multilingual websites.

  • Language Handling – Drupal 8 can be natively installed in 94 languages and a language can be assigned to everything like pages, menus, views etc. There are also language dependent blocks available. Browser language detection can be made configurable with external language codes. Transliteration is built-in for machine names.
  • Interface Translation – Automatic downloading and updating options are available. Built-in translation UI is revamped for easier editing. Custom translations can be protected and are exportable. The English text is customizable.
  • Content Translation – Flexible language defaults configuration option is available. The language selector can be freely positioned or hidden. The configuration of field-level translation can be done. Images can be shared optionally between translations on image fields. Translation can be applied to all types of content (taxonomy, user fields, products, rules, etc). Views are integrated with flexible filtering and display options. It’s fully integrated with core search as separate results and language information is exposed via the Search API. Per-language content access option is available.
  • Configuration Management – All configuration is translatable (roles, text formats, blocks, views, panels, etc.). Built-in responsive translation interface is available. There is an overview screen for translators, contextual translation tabs for site builders. All shipped config can be pre-translatable on localize.drupal.org.

What’s Missing?

  • As with new releases of software, 3rd party plugins, tools, and themes are sometimes slow to upgrade and have full support for Drupal 8
  • Support for old versions of PHP – check with your web host to make sure you’re running on PHP 5.5.9+ (see requirements here: https://www.drupal.org/docs/7/system-requirements/php
  • Developers with experience in Drupal 8

 

After the release of Drupal 7 on 5th January 2011, five long years have passed. On 19th November 2015, Drupal 8 was released with much promise regarding functionality and performance. In 2011 AngularJS was a toddler, ReactJS was yet to be born. Finally, Drupal 8 came into being contributing towards the front-end revolution, thanks to AngularJS and ReactJS. The time has changed a lot.

Understandably, Drupal community has been a little concerned with huge Drupal 8 release. Will the release affect Drupal anyhow? Is Drupal still a relevant technology for an advanced ever-evolving web technology? It it too early or too late to predict?

However, roughly six months after the release of Drupal 8, experts were trying to find some answers from available data. While one report suggests that after three months of Drupal 8 release, more or less 60,000 sites were using Drupal 8 in comparison to 30,000 sites that had been using Drupal 7 for the equivalent period. For others, there is nothing much to be delighted about the number considering Drupal community is also three times bigger now.

However, it would be a mistake to determine the relevance of Drupal in technology by the number of sites and that of the upgraded modules. This increase, as experts put, is supposed to indicate much bigger success than any other Drupal release.

Millions in Ongoing Investment:

In 2016 most of the leading Drupal agencies have engaged people to directly work on Drupal core issues or large Drupal 8 contrib modules. Latest report confirms that  millions have been invested in augmenting the Drupal 8 module development. Acquia alone has invested around $500, 000 to expedite the migration of popular Drupal 7 to Drupal 8. Another biggest advantage of using Drupal 8 is that it is an open-source CMS which is built to very high standards.  

Big Site Wins are no longer Headline:

There was a time when a big site launching on Drupal would make a headline in the community. With the release of D8, much has changed. However, it does not mean there is less excitement, but it is no longer the news but a common affair. Starting from media brands, from pop singers to large cultural institution, the community has witnessed a number of big launches.

DrupalCon is More that Drupal:

Have you attended a DrupalCon yet? If not, you must. For the last few years, DrupalCon has remarkably evolved. It includes dedicated tracks including business development, PHP, user experience, project management, front end technology and more. Over the years, the community has grown and become large giving way to diverse notions and thoughts.

Drupal 8 is actually at 8.1.7:

The Drupal release cycle has remarkably changed from 7 to 8. While Drupal 7 had a number of features initially, Drupal 8 has brought minor releases that can add new functionality. Presently, Drupal 8 is actually at Drupal 8.1.7 with brand new features such as the addition of the BigPipe technique to the framework.

Other Features:

Drupal 8 core includes at least 17 significant JavaScript libraries and 27 external PHP libraries. It is stronger, more relevant and resilient to changes, building bridges to other technology islands.

PHP (Hypertext Preprocessor) is a widely-used open source general-purpose server-side scripting language that is especially suited for web development. With the latest introduction of PHP7, a revolution has been created in the way we deliver applications that power everything from websites and mobile to enterprises and the cloud. PHP7 has brought explosive performance improvements, drastically reduced memory consumption, and a host of brand-new language features to make your apps soar. 82% of the websites are developed using PHP and few of the most popular websites are Facebook, Wikipedia, Yahoo, Flickr, Tumblr, and WordPress. It is with this, that we come straight to the point. Programming is an art and using a framework streamlines application development by automating many of the patterns employed for a given purpose, adds structure to the code, prompting the developer to write better, more readable / maintainable code and ultimately makes programming easier since it packages complex operations into simple statements. The top 3 best PHP frameworks are Laravel, Symfony, and Yii Framework. Our task is to make an educated comparison between the three and decide on the best choice out of these.

How Should We Compare?

Before we get down to actual comparison, we need to look at the criteria, based on which, we need to weigh the platforms:

  1. Which framework would offer me the greatest functionality in the context of my work?
  2. Is the framework scalable at all? If so, to what degree?
  3. How long does it normally take to get comfortable with each of the three frameworks?
  4. Of the three, which framework provides LTS or Long Term Support?
  5. Does the framework have strong community support?

So, let’s begin the comparison:

As far as Web 2.0 applications are concerned, all three frameworks are equally efficient. Templating engines are chiefly used to make the job of coding easier (especially those ends, which are front-end in nature). These engines provide the feature of automated HTML muting and filtering, which is yet another reason for an average programmer to desire a PHP framework, with the best templating functions.

  • Symfony: Symfony uses Twig which is a flexible, fast and secure template engine  for PHP. This template engine compiles templates down to plain optimized PHP code, so the overhead compared to regular PHP code is reduced to the very minimum. Twig has a sandbox mode to evaluate untrusted template code. This allows Twig to be used as a template language for applications where users may modify the template design. Twig is powered by a flexible lexer and parser. This allows the developer to define its own custom tags and filters, and create its own DSL.
  • Laravel: Laravel uses Blade which is simple, yet powerful templating engine. Unlike other popular PHP templating engines, Blade does not restrict you from using plain PHP code in your views and driven by template inheritance and sections. In fact, all Blade views are compiled into plain PHP code and cached until they are modified, meaning Blade adds essentially zero overhead to your application. Blade view files use the .blade.php file extension and are typically stored in the resources/views directory.
  • Yii Framework: Yii doesn’t utilize any third-party templating system by default, which means that the choice of template is flexible and changeable to a great extent, depending on the convenience of the development team. Generally, users are offered a choice between Twig and Smarty, both of which are fairly popular.

Main Differences Between the Frameworks:

The chief differences which exist between these three frameworks (other than the ones described above) lie in the strength and resilience of each framework.

  • Symfony: Symfony framework is built on top of the Symfony components. These components are a set of decoupled and reusable components on which the best PHP applications like Drupal, phpBB, eZ Publish, Joomla and Magento are built. Even Laravel Framework uses few of these components. There are about thirty-four such components in Symfony. Also, recently Symfony achieved 100% PHP7 compatibility.
  • Laravel: Laravel is a full-stack framework because it handles everything from web serving to database management right down to HTML generation. It comes with an excellent command-line tool named Artisan that can be used to generate skeleton code and database schema stubs. Artisan handles everything from database schema migration to asset and configuration management. Laravel differs from other vertically integrated environments in its strong preference for convention over configuration. Whereas some Java, Python or PHP frameworks often require lots of XML configuration, Laravel requires almost none (or perhaps only a few lines of PHP) to get started. This aversion to configuration files makes for a very distinctive and recognizable code structure that is the same across all Laravel apps.
  • Yii Framework: Yii is a pure OOP framework, and takes advantage of some of PHP’s more advanced features, including late static binding, SPL classes and interfaces, and anonymous functions. Virtually almost every component of this framework is highly extensible. It has one of the most powerful tools called ‘Gii’ which is a web-based and highly configurable code scaffolding tool which allows to quickly create code templates for models, controllers, forms, modules, extensions, CRUD controller actions, and views. It is also tightly integrated with Codeception that helps simplify the process of creating unit, functional and acceptance tests for your application.

Now, we come to the installation part. A huge advantage here is that all three frameworks can be installed via the use of Composer, and hence, is all hassle-free to install. Still, let the differences be underlined:

  • Symfony: It uses the Composer PHP dependency manager which plays a pivotal role in correctly installing and managing the components of the Symfony framework. Symfony version 2 assists the users with a demo app for proper and immaculate guidance.
  • Laravel: Beside Composer, this framework can also be installed via the Laravel Installer.
  • Yii Framework: This provides the user with a template to follow and a web application after you install it; thus, making your work a smooth-sailing one, if you choose to work with Yii. In this way, Yii is an improvement on Symfony.

As far as performance, development, learning curve and database/community support is concerned, we have to look at the following:

  • Symfony: Symfony framework supports all PDO-supported databases including NoSQL and Graph databases.
  • Laravel: This one is simply outstanding as far as the ‘learning curve speed’ goes. Coming complete with installation guidelines and user manuals, it is the greatest when it comes to providing users with a clean and complete view of how to use it. And hence, the learning curve is the least when it comes to Laravel. Its performance, however, is a low point. It provides the slowest speed, where real-time data collection and response communication is concerned. It also supports fewer databases compared to Symfony.
  • Yii Framework: This one is the most high-performance framework of the lot, and hence, ideal for designing mobile apps and social networking sites. It supports six databases, the same as Laravel.

Conclusion

In conclusion, we can only say that all three frameworks have uses and applications of their own, which no other framework can possibly match up to. Symfony offers LTS release, is the most stable out of the three, is component-based and has great learning resource. Yii has Ajax support, is great for developing real-time applications, and is the best when it comes to creating Restful Web Services. Finally coming to Laravel, it is currently the most popular (’15-’16), offers the best support to Composer for package management, has the best packages and deals for framework functionality extension, and is great for unit testing. So, study all the merits of each one carefully, and take your pick.

HTML5 _A Deep Dive into HTML5 Videos

It’s a fact that web developers have been fraught with browser compatibility when it comes to embedding videos in their content. Besides knowing the right HTML5 syntax, you have to determine how legacy browsers implement HTML5 video web standards.

However, the fact that you’ve known the right syntax and which legacy browsers supports and implements HTML5 doesn’t make you a better web developer. For you to develop a modern, responsive and usable website which contains videos, you’ve to understand not only the right syntax but also best practices of embedding videos in web pages in HTML5.

In “A Deep Dive into HTML5 Videos” we explore how video content streaming works, how to prepare videos to be embedded in HTML content and the procedures of adding video content to HTML documents. So, let’s get started

 What is video streaming?

The video content that you watch on the internet whether from YouTube or any video streaming website comes in a smaller portion of videos. However, when you’re watching this content, what you don’t know is that the video being displayed has been encoded using different bitrates and resolutions produces the smaller chunks of data that you see on your browser, a process known as video streaming.

Modern web browsers such as Google Chrome, Firefox, and Microsoft Edge can play the videos directly. However, the video content has to be presented in standards that are accepted in HTML5. Some of these standards that are supported are: .mp4, .ogv, and .webm.

How to prepare video content for streaming in HTML5?

Before you can embed any video content into a web page, you must first, convert the video content that you want to add to your website into a file format which is supported on most devices and browsers. Some of the common formats include: .mp4, .ogv, and the .webm.

There are a number of applications that can help you convert video content into file formats supported on most modern browsers. For instance, you can use the JW Player.

How to add video streaming content to HTML page

Now that you’ve prepared your video for streaming, it’s now time to add that content to your web pages. In HTML5, you’ll use the HTML tag: <VIDEO>. The basic <VIDEO> tag has a number of attributes that can help you to specify other characteristics of the video which you want to stream. Below are examples of these attributes:

The “src” attribute specifies the URL of the video. Here’s an example:

<video width=”as per need” height=”as per need” controls> <source src=”XYZ.mp4″ type=”video/mp4″> <source src=”XYZ.ogg” type=”video/ogg”> <source src=”XYZ.webm” type=”video/webm”>

Your browser does not support the video tag.

</video>

autoplay. It notifies the browser to start downloading the video and play whenever a web page is loaded in a browser.

preload. It notifies the web browser whether the optimistic downloading of the video’s metadata is important or not.

poster. It indicates the image that should be displayed before the video is loaded on a web browser.

controls. They are used to display the default video controls such as the play and the pause buttons.

height. It specifies the height of the video in pixels.

width. It specifies the width of the video in pixels.

loop. It is used to automatically loop the video, the moment the video has finished playing.

muted. It is used to mute the video initially.

Want to see a quick process in action? Copy and paste the HTML5 code below into your favorite HTML editor and save it as “.html.” Next, open the web page in your favorite browser.

<! DOCTYPE html>

<html>

<head>

<title></title>

</head>

<body>

<video width="as per need" height="as per need" controls>

<source src="XYZ.mp4" type="video/mp4">

<source src="XYZ.ogg" type="video/ogg">

<source src="XYZ.webm" type="video/webm">

Your browser does not support the video tag.

</video>

</body>

</html>

There you have it. Feel free to contact us in case you have any query.

Friday - Arround the Globe
So the connected generation has 2 high points (or is it one high and one low) to discuss this weekend!
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Image source: Techcrunch
Snapchat has added video notes, audio notes, auto-play of stories, and awesome range of stickers … it is no more Snapchat now as rightly mentioned by Techcrunch..it is Snapphone now!
2
Instagram (uh oh, here comes the high-low debate) managed to get an update which erm.. didnt go down well with the audience. The uber-popular platform is migrating to a algorithmic feed, which has not gone down well with brands and users both. They managed to post a statement (sounds more like we-know-stay-calm though) on twitter but it is still a long way for the platform regarding its switch.
However, as of now, we are confident that things will be better from here, since the good photos right now manage to get lost among the less-good photos..so why not!
3
Image source: Techcrunch
And last, Microsoft has embraced change finally, and are bringing the BASH Shell to Windows 10.. time to say All Hail Nadella then?

Capital Number_CII Annual Meeting

Eastern India has been historically hailed to be very strongly ingrained with the country’s economic adventures.  In fact as mentioned by economic historian Angus Maddison in his book, The World Economy: A Millennial  Perspective, India  had  the  world’s  largest  economy  till  the  early  17th  century  and  Eastern  India contributed 15% of the world GDP.

But today Eastern India’s contribution if still good is not good enough. It’s 17% despite the demographic dividend, rich mineral reserves, the vast coastline and its close proximity to the East and South East Asian Countries.

Eastern India has a lot of potential to be a headlining writer of India’s growth story. To deliberate on this further the  CII  Eastern  Region organized a conference on  “Building  East:  Driving  Development” coinciding  with  the  Annual  Regional  Meeting  on  17  March  2016  at  Hotel  ITC  Sonar,  Kolkata.

We as an organization connecting Eastern India to the world saw it prudent that we attend the conference to discuss ways of promoting overall development in the region such that the benefits percolate to all sections of the society thereby playing an important role in India’s development story.

Apart from the conference, various other sessions like Good Governance, Taking Business of Entertainment beyond Boundaries etc. were a part of the Annual General Meeting as well. The speakers, some of the most eminent names in this part of the country shared intriguing and unique perspectives.

Some of the notable names at the event were

Mr T V Narendran
Deputy Chairman, CII Eastern Region & Managing Director, Tata Steel Ltd;
Mr Chandrajit Banerjee
Director General, CII;
Mr Ajay Shankar, Chairman
Expert Committee on Ease of Doing Business in India, Department of Industrial Policy & Promotion (DIPP)Union Ministry of Commerce & Industry;
Mr Sumit Mazumder
President, CII & Chairman & Managing Director, TIL Ltd;
Mr Sumit Dutt Majumder
Former Chairman, Central Board of Excise and Customs;
RAdm A K Verma (Retd)
Chairman, CII Eastern Region & CMD, GRSE Ltd
Dr Saugat Mukherjee
Regional Director, CII Eastern Region

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We were honoured to be a part of such an ambitious confluence, we especially enjoyed soaking in the convergence of like minds from various industries; and we liked explaining our leading-edge service model to transform digital production services and how it can help mobilize industries as a whole.

Capital Numbers’ commitment to leading the profession in digital production and digital marketing was recognized last year by CII with its prestigious “Top 10 Promising Startups”. To know more about it, read here

If you are a business house looking to make your mark in Eastern India, bring us your ideas. We can help you achieve your digital production and marketing goals, talk to us at http://www.capitalnumbers.com/

Blog Post

If creativity is the soul of an advertisement, then technology is its wings.

In the last couple of years, we have learnt our lessons. Technology is rapidly changing the way we consume information, and it’s literally turning the Ad World upside down and up again on a daily basis.

As digital marketers, we continuously scamper around to find ground in this very dynamic ecosystem, and conferences like Ad:Tech are the ideal hotspot for new realizations, revelation and future directions.

Inoculating – boosting the digital bug

The digital fever is rampant, yes, but there are still people who are questioning its need and lifespan. Well to say the least, if any of those people attended Ad:Tech 2016, we can be rest assured that they have got the bug too. One of the most prime focus areas of the conference was to promote digital marketing and related technologies among advertisers and it did so beautifully.

Look at the sessions in the conference and you will know how

Picture1

Picture2

Big Stage – Giant Players

Like every conference we attend, we had set up a booth at Ad Tech 2016 too. A booth always gives us a tangible platform to share our ideas and engage with the attendees. The response to our booth was overwhelming. We got a chance to speakto several global brands and exchanges our ideas of how we see digital marketing growing in the times to come.

Ad:Tech 2016 was held in New Delhi. Our representatives, Anindya Mukherjee –Director, Operations and Saurabh Dhanuka – Account Manager, Sales and Marketing had flown down to attend it. They were pretty excited about the conferences and we can safely say that they were not disappointed at all. In fact when asked about his experiences in Ad:Tech Saurabh said that it was pretty satisfactory, and went on to add

“I was not expecting such bigger brands to be part of this trade show. We got to interact with some really good brands. It made us understand the need of 360 degree digital marketing for these brands.”

Here are some pictures from their visit

Blog Post-2

Did you attend Ad Tech 2016 as well? If yes share your experiences with us in the comments below!

We at Capital Numbers are constantly looking for newer and more effective ways in which we can digitally channel your marketing goals, visit us at http://www.capitalnumbers.com/digital_marketing.php to know more.

Capital Numbers_Landing Page_Blog

A landing page is the first digital experience that a user has with the brand. And considering the two types of landing pages – Click-Through Landing Page & Lead-Gen Landing Page – it is of paramount importance that there is a definitive closure to a user journey on the page. And how does one define the closure of a user journey? Simple; by just measuring the conversion!

Here is a list of 10 elements that are essential to a landing page if conversion is the key objective.

#1 – Buyer Persona – 2 words you should hold very close to your heart!

Create the page keeping the Buyer Persona in mind – now wait, what is Buyer Persona you ask? They are the group you would like to reach through your marketing activities.

As per the Buyer Persona Manifesto, a brand should know whom they are talking (not selling) to. With Buyer Persona in mind, you would be knowing who you are selling to, their micro-moments, their perception barriers and their problems. And once you know the problem(s), it is easy to convert the audience by offering apt solution(s).

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#2 – Above the Fold

A cue from the traditional newspapers, it is equally important thus to have a super/b above-the-fold content when it comes to landing pages. The important elements have to be present in the most visible format so that the user will read it definitely before scrolling her / his way down.

What should ideally be a part of the ATF content?

  1. Value proposition – how this site will benefit the reader
  2. Visuals – to support the value proposition claim(s)
  3. CTA – what is the intended closure that the site expects from the user?

However, do not ignore the page load speed.

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#3 – Testimonials

Credibility is a must these days, when one is about to explore the domains of a digital journey. And what best than having a few strong testimonials right at the start? A user should be assured right at the beginning on her / his probable association with the brand – and only an existing / past satisfied user can bring that in, in the form of a testimonial.

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#4 – Social proof

Taking cue from the above point, social proofs are a great way to convert a random visitor to a brand-loyal. Here’s how (apart from the testimonial trick) –

  1. Case studies are a must. Nothing works like success stories do.
  2. Social share buttons embedded at some area of the landing page.
  3. Share the positive enthusiasm that the users have around the brand, on social media. Monitor the social media accounts, look out for appreciations and share them for the world to see.
  4. Trust seals are a great way a user can be assured.
  5. Last, linking the privacy policy somewhere will definitely assure the user that the data collected will not be used for commercial purposes by the organization.

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#5 – Navigation

Directional cues, arrows, pointers, anything that assists the user helps her / him go all the way

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#6 – Images (good quality)

A picture speaks a thousand words. Period! Good images will always rule the landing page, any day. Invest in good photographer(s), allocate a specific budget for shoots, and see how conversion grows.

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#7 – Copy

And this is another sure-fire way to grab the attention of the user, backed by captivating visuals. Killer headlines will definitely work – also, since the page will be aligned to specific Brand Persona, it is always advisable to have copy / content that is in sync with the Brand Persona.

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#8 – Shorter landing pages

We all try and achieve this; most of us fail. However, it is always a goal to have a landing page where there is no below-the-fold content. Results show that shorter landing pages perform better compared to the longer versions.

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#9 – Fitt’s Law and the CTA button

Before you freak out, Fitt’s Law is where the visual hierarchy of the landing page becomes very important. As per this law, related items should be placed together in a clutter format within the page. The more scattered related items, the more time and effort the user will have to take to find and interact with these items.

Thus, as a corollary to this law, a CTA button will have to be provided with the most important position in the visual hierarchy; else the conversion will take a considerable hit.

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#10 – Utilize the whitespace

Last, it is a common thought that too much space is being wasted if there is a visible whitespace on screen.  Please note, whitespace is the fundamental building block of good design. Here’s why:

  1. Whitespace increases content readability and legibility from a user’s POV.
  2. With increased content visibility, user has more interaction with the site / page / content.
  3. CTAs can be better highlighted with a strong whitespace in action.
  4. Whitespaces act as separators. After all, to us what is a fold may not stand true for a user.

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At Capital Numbers, we are always conversion-focussed. These references have been taken right from our daily experiences. Hope you have enjoyed them.

Do you have anything more to add to this list? Do let us know by commenting below.

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