1
Unity 5.6 Beta Is Now Available, Brings Vulkan Support And 60% Boost In Performance Out Of The Box
2
Lessons In Effective Email Marketing – Presidential Elections 2016
3
How Usage Of Data Significantly Influenced The Presidential Elections Of 2016
4
#AroundTheGlobe: Snapchat, Instagram and Windows
5
Business Beyond Boundaries and more at the CII Annual Meeting
6
ad:tech Australia: Ad-ding more tech to our advertisements
7
#AroundTheGlobe: Week of Google and Couch Potatoes!
8
#SXSW2016: Seeing is Believing!
9
#AroundTheGlobe: New Feeds, Interests, Social Commerce and Like
10
#AroundTheGlobe – Food, Social, Data Centre and More

Unity 5.6 Beta Is Now Available, Brings Vulkan Support And 60% Boost In Performance Out Of The Box

Unity Technologies announced the official launch of Unity 5.6 beta recently. It will be available for all users including the users of the personal edition. Unity 5.6 beta consists of many new features and improvements that have been made to benefit the users and their projects. This beta release includes a refined editor and 2D features, a new video player, and better graphics performance. Unity 5.6 beta will also support Facebook Gameroom and Google DayDream. If you have not signed up for the Beta Program, you can do so by visiting the beta testing section on Unity3d.com. From there you can check the guide and download the installer. Let’s look into what 5.6 beta offers.

Graphical Improvements

The overall graphics has been greatly improved,  including the Particle System and GPU Instancing. The new drawing function allows you to draw many instances of the same mesh using an instanced shader with arguments that are supplied from a ComputeBuffer. This new way will have no CPU overhead at all.

The company has extended the system of attaching custom data to the particles in 5.6 beta which was introduced in Unity 5.5. Metal compute support is added for iOS and MacOS. The animation system will also support tracking the view position and will keep it in place when you are navigating between the State Machine of an AnimatorController. This will avoid unnecessary scrolling. EncodeToEXR is added to Texture2D which allows the user to save the content of any HDR texture to an EXR file.

New Video Player with 4k Playback

A new Video Player is included in the 5.6 beta. The video player has been built from scratch and bears hardware accelerated performance in mind. High-resolution 4k playback is now possible on even modest handheld hardware along with videos supporting alpha channel.  The user can use the video hardware capabilities of both the editor and target platforms.  The company will add supports for codecs in the future.

Support for Facebook Gameroom

Facebook Gameroom is an easy way for developers to bring games to the PC. This allows them to take full advantage of the CPU and GPU.  With Unity 5.6 beta you can install your projects to either the new Facebook Gameroom desktop app for Windows as a native window player or to Facebook.com using Unity WebGL support.

Support for Vulkan

Vulkan is a new generation graphics and computes API. It offers high-efficiency and cross-platform access to modern GPUs on both mobile platforms and desktop. The design of Vulkan allows it to run multiple threads in parallel by taking advantage of multiple CPU cores.  This feature of Vulkan is beneficial in reducing the workload on your CPU and leaving free space to do an additional computation. Vulkan support will improve the performance out-of-the-box up to 60%, in other words, the improvement is achieved without using any specifics of Vulkan API. If users make use of clever tweaks, they can actually improve the performance even more.  Use of Vulkan will take graphic performance to the next level in the Unity 5.6 beta. The company has announced that the final release will run on Android, Tizen, Windows, and Linux.

The Unity 5.6 beta also supports Google Daydream and has features that will improve the 2D game development workflow. There are a wide array of elements that are beneficial for the user and that improve the performance of Unity 5.6 beta.

Lessons In Effective Email Marketing – Presidential Elections 2016

‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.”

Let’s talk about the effect of emails on this year’s election. Before we lose all your interest, rest assured that we are not going into another relentless analysis of how the Clinton Email scandal, and it’s dizzying coverage, shaped the results of the election. We are instead going to talk about emails that silently changed the course of the election.

Email has become the gatekeeper of our online identity. Think of it this way, how many forms and services do we sign up for by inputting our email? This has made email, if used correctly, one of the most efficient marketing tools of any industry, as is clearly reflected in our survey data.

– Marcel Becker, Core Product Director at AOL

Despite unprecedented access to sophisticated digital machinery, emails were still a very important tool in the arsenal of almost all candidates. It still stands poised as arguably the fastest, most effective way to reach a large demographic. More importantly, it’s noninvasive. People make a conscious effort to open an email and read through it at a time when it’s convenient to them.

If political campaigns can work with emails through their rigorous and real time TATs (Turn Around Time), we should be learning a thing or two from them. Let’s have a look at the kind of patterns that emerged from the presidential candidates trying to leverage emails to their advantage.

#1 Keeping It Personal

Keeping emails personal happen on many levels. Though many experts think that the presidential candidates missed a lot of opportunities when it came to personalization, they still hit a lot of the right points at a lot of right places.

Both the Clinton and Trump campaigns made sure that their emails appeared to be coming from a  specific person, be it the candidates themselves or their surrogates, making them appear to be a personal email. The Trump campaign also used the first name of the recipient to address all emails, following the best practices of email marketing.

Another level of personalization came from using data to micro-target demographics. Data gave both the campaigns a detailed understanding of small groups in demographics. They used it real time to frame their content, for their design and their CTA’s (Call To Action).

#2 Keep Them Guessing

We all know the importance of subject lines and their role in click rates. The campaigns understood this as well. They made sure that most of their emails had subject lines that were intriguing.

For example:

The best Trump performers, during the period of Sept. 20 to Oct. 20, was an email marketing campaign with the subject line, “American Won Last Night,” deployed on Oct. 10. Following the second debate, the emails reached an audience of 2.4 million, with an inbox rate of 61 percent and a 28 percent read rate.

Source: DMN

The best-deployed email marketing campaign for the Hillary Campaign, between Sept. 20 and Oct. 20., read in the subject line: “Sorry to send this.” Launched hours after the leaked tapes of Trump’s groping remarks, it reached 2.5 million people and produced an inbox rate of 90 percent and a read rate of 24 percent.

Source: DMN

#3 Keep It Urgent

A noticeable strategy being used, particularly by the Trump Campaign, involves evoking a sense of urgency.

An article on not imperative notes, “Per week, 40% of Trump emails referenced the number of days left until the election. This is further augmented by use of emphatic subject lines such as, ‘We’re Being Overrun’ and ‘I’m fighting for YOU.’”

Here is some valuable insight from the overall email marketing campaigns of elections 2016.

cn_blog_050117-1

Make the best use of email marketing for your brand by personalizing your content, and micro-targeting your audience. To know more, contact us at http://www.capitalnumbers.com/contact_us.php

How Usage Of Data Significantly Influenced The Presidential Elections Of 2016

“There is a level of sophistication and knowledge about the electorate in battleground states that just gets advanced every four years.”

– Mr. Plouffe

The 2016 presidential election showed that the use of data to identify, persuade and turn out voters has become increasingly nuanced and sophisticated. All roads lead to the White House, and all routes were carved by data.

Quite literally, right from the primaries, most presidential candidates used data analytics to chalk out their respective maps of the race. Then, you may ask, how did data about the same electorate tell different stories to each presidential candidate? It’s a valid question and, quite simply, the essence of data science.

If you are a marketer who is interested in figuring out how best to use data to leverage your position and campaigns, then the presidential elections of 2016 is one of the best case studies from which you can learn the do’s and don’ts from.

Let’s bring into focus the lessons that are as relevant for any marketing campaign as they were for the presidential campaigns.

#1 Data May Be Accurate, but It Can Still Be Subject to Human Flaws

Hillary Clinton’s campaign was proudly data driven. It generated dizzying coverage from tech and political enthusiasts alike. It was sci-fi(ish), to the extent that they used terms like “cost per flappable delegate”. The Clinton Campaign took the concept of micro-targeting to a level of exquisite art.

So, when she lost, the backlash over the data was swift and ruthless. Over-dependency on data was ridiculed, data did not fail; the human beings who analyzed it failed. The colossal collapse of most polls showed us how personal biases can percolate into sample biases, bad survey designs as well as several other loopholes that can ultimately paint an untrue picture.

#2 We Should Live in the Moment, Not the Past

Cambridge Analytica, the firm which informed key decisions on Donald Trump’s campaign travel, communications, and resource allocation – put out an articulate, yet the abstract explanation of how they went on to achieve the impossible.

One of the unique things that they emphasized is a real-time collection of audience data and quick response to it. They really believe (and it’s very plausible) that this gave them an unrivaled insight into where the race stood every day, as well as giving them fresh information to add to its commercial and demographic data.

#3 Marriage Between All Kinds of Data Nets You the Winner

In an article from what feels like a prehistoric era now, May of 2013, Wired magazine gave us a simple formula:

Big Data + Social Data = Your Next President

They hit the nail on the head. The winning campaign apparently benefited a lot from fully integrated teams carrying out research, data science, and digital marketing. In fact, as the Cambridge Analytica proclaims, “Their workflow created a circular learning process. Field surveys directly influenced the data modeling. In turn, it built audiences for digital marketing, TV ads, mail and other engagement. Field research then tested the effectiveness of voter targeting, which adapted and improved accordingly. This circular process meant the campaign was constantly learning and improving its outreach.”

These are exciting times for data, but numbers are what we make them be, and the presidential elections are just one of the many testaments to that. If out of all lessons, there’s one that we would strongly preach, it would be about the need for data science to be client specific. A proper understanding of history, premise and context are imperative in building a watertight data informing system.

#AroundTheGlobe: Snapchat, Instagram and Windows

Friday - Arround the Globe
So the connected generation has 2 high points (or is it one high and one low) to discuss this weekend!
1
Image source: Techcrunch
Snapchat has added video notes, audio notes, auto-play of stories, and awesome range of stickers … it is no more Snapchat now as rightly mentioned by Techcrunch..it is Snapphone now!
2
Instagram (uh oh, here comes the high-low debate) managed to get an update which erm.. didnt go down well with the audience. The uber-popular platform is migrating to a algorithmic feed, which has not gone down well with brands and users both. They managed to post a statement (sounds more like we-know-stay-calm though) on twitter but it is still a long way for the platform regarding its switch.
However, as of now, we are confident that things will be better from here, since the good photos right now manage to get lost among the less-good photos..so why not!
3
Image source: Techcrunch
And last, Microsoft has embraced change finally, and are bringing the BASH Shell to Windows 10.. time to say All Hail Nadella then?

Business Beyond Boundaries and more at the CII Annual Meeting

Capital Number_CII Annual Meeting

Eastern India has been historically hailed to be very strongly ingrained with the country’s economic adventures.  In fact as mentioned by economic historian Angus Maddison in his book, The World Economy: A Millennial  Perspective, India  had  the  world’s  largest  economy  till  the  early  17th  century  and  Eastern  India contributed 15% of the world GDP.

But today Eastern India’s contribution if still good is not good enough. It’s 17% despite the demographic dividend, rich mineral reserves, the vast coastline and its close proximity to the East and South East Asian Countries.

Eastern India has a lot of potential to be a headlining writer of India’s growth story. To deliberate on this further the  CII  Eastern  Region organized a conference on  “Building  East:  Driving  Development” coinciding  with  the  Annual  Regional  Meeting  on  17  March  2016  at  Hotel  ITC  Sonar,  Kolkata.

We as an organization connecting Eastern India to the world saw it prudent that we attend the conference to discuss ways of promoting overall development in the region such that the benefits percolate to all sections of the society thereby playing an important role in India’s development story.

Apart from the conference, various other sessions like Good Governance, Taking Business of Entertainment beyond Boundaries etc. were a part of the Annual General Meeting as well. The speakers, some of the most eminent names in this part of the country shared intriguing and unique perspectives.

Some of the notable names at the event were

Mr T V Narendran
Deputy Chairman, CII Eastern Region & Managing Director, Tata Steel Ltd;
Mr Chandrajit Banerjee
Director General, CII;
Mr Ajay Shankar, Chairman
Expert Committee on Ease of Doing Business in India, Department of Industrial Policy & Promotion (DIPP)Union Ministry of Commerce & Industry;
Mr Sumit Mazumder
President, CII & Chairman & Managing Director, TIL Ltd;
Mr Sumit Dutt Majumder
Former Chairman, Central Board of Excise and Customs;
RAdm A K Verma (Retd)
Chairman, CII Eastern Region & CMD, GRSE Ltd
Dr Saugat Mukherjee
Regional Director, CII Eastern Region

5

We were honoured to be a part of such an ambitious confluence, we especially enjoyed soaking in the convergence of like minds from various industries; and we liked explaining our leading-edge service model to transform digital production services and how it can help mobilize industries as a whole.

Capital Numbers’ commitment to leading the profession in digital production and digital marketing was recognized last year by CII with its prestigious “Top 10 Promising Startups”. To know more about it, read here

If you are a business house looking to make your mark in Eastern India, bring us your ideas. We can help you achieve your digital production and marketing goals, talk to us at http://www.capitalnumbers.com/

ad:tech Australia: Ad-ding more tech to our advertisements

Capital Number_AdtechAUS

We came across this a while back on the ad:tech Australia website

Picture1

You hardly can ignore such persuasive points, though there was this one lingering question on our mind; how many ad:tech (s) should we attend in a year? It’s pointless thinking about it though, because the answer is and will always be as many as possible. Why? Because you can never know enough, that’s why.

The digital marketing paradigm is taking new leaps every second, and though it seems impossible but the wisest thing to do is to keep up and if possible be a step ahead. Platforms like ad:tech provide you with the opportunity to do that. The exposure to diverse minds from all over the world and enhanced knowledge of global practices always hone your perception to broader prospects.

CNites at the ready

The ad:tech Australia was held at the Hilton Sydney on 15th and 16th of March. This was the 10th year and we couldn’t be more thrilled to have our representatives Neil McNulty, Country Head, Australia and Account Manager Shovan Moullick present at the event.

They entertained a good mix of responses from visitors who were quite intrigued by the variety of services we offer.

Conversations between the soul and the self

Events like these start speaking to you. The moment you set your foot in, you get the drift, now it’s one own choice of whether to anchor or flow along. We generally like to have the best of both worlds and thus engaged in a mixture of both. It was astonishing how some of our perceptions about known methods changed considerably after listening to the best in the field talk about them.

We even had lengthy chats with some about how our services can be better aligned with their organizational goals. Here’s what some people had to say

“Our current employment model needs to change and outsourcing solutions are going to be a big part of it”

“We have a skill shortage right now in the Mobile App space. Capital Numbers offering may be exactly what we need”

Never enough

The list of 10 reasons that the organizers enticed us with to join the event actually get lost in thousand others that we discovered while we attended the conference.

One of the significant features of it was that it was so meticulously designed for the digital marketing mind. Each session we were a part of had ready takeaways that we could start implementing in our next ventures. We are not kidding you when we say that it can easily pass of as the coolest crash course that we have even been a part of.

Two days in Sydney passed away in a blur. So many revisits, myriads of new ideas and such brilliant brains, we realize that not even the year would have been enough. But then again, what really is?

We at Capital Numbers believe in providing you tailor made solutions for your marketing goals, and for that we need to keep ourselves abreast with the best that there is. To know more about what we learnt at ad:tech Australia that could potentially help your business, talk to us at http://www.capitalnumbers.com/

#AroundTheGlobe: Week of Google and Couch Potatoes!

Friday - AroundTheGlobeWhen it comes to tech, too much keeps happening around us at a ‘breakneck’ speed. #AroundTheGlobe is a space where we do a quick recap of the tech developments that caught our eye during the last 7 days.

Here we go…

chrome-app-list-linux

RIP Google Chrome App Launcher

Chrome is getting streamlined and simplified and that calls for an end to the Chrome App Launcher that was launched 3 years ago. New Chrome downloads will not have the launcher bundled.

“We’ve come a long way from where we began. Oh, I’ll tell you all about it when I see you again.”

speechapi
Say Hello to Google Cloud Speech API

Google’s machine learning technology and related initiatives have received a great fillip, thanks to its recent announcement at GCP Next event in San Francisco. Acc to this recent development, Google’s Speech recognition tech can be used by developers in powering an app.

Woot woot!

binge-watch-tv-860x442

Meet the Couch Potatoes

Deloitte’s latest survey points out to the fact that almost 70% of Americans binge watch.

God bless Netflix, Hulu and likes and God bless United States of America!

 

If anything in the tech world interested you last week as well, do share it with us in the comments below

#SXSW2016: Seeing is Believing!

Capital Number_SXSW

We had heard a lot about it over the years. The moment we decided that we would be going this year, we had started lapping up all about it from the internet. We wanted to be prepared for every little thing that might come our way during our stay at Austin. But we were only fooling ourselves.

You can never know what SXSW is, unless you see it for yourself.

From the moment we landed in Austin we were greeted with buzzing streets, thrumming neighbourhoods and nonchalant embrace of thousands of curious eyes all in search of keyholes to the past, present and the future.

We knew that SXSW is the most diverse conference in the world with attendees and exhibitors from around the world. We knew it would be huge. But believe us when we say that it was YHUGE!

We were drowning in and out of conversations with some of the world’s best innovators; the opportunity to hear them discuss their ambitious visions was absolutely exhilarating.

As mentioned a few days back, we had set up a booth (Stand 1530) at the conference. The response at the booth was excellent. We had the opportunity to meet with several brands, business owners and start-ups and talk about potential working areas for the future.

Mr Jason Dodd, our US Country Head delivered a live Pitch on the stage in front of a packed audience. He explained how Capital Numbers helps organisations save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content.

Here’s an excerpt of his pitch:

Capital Numbers offers In-Demand Skills,  On-Demand. We got a team of over 300 Designers, Developers and Digital Marketers who are available exclusively for you on full-time or part-time basis. Unlike Upwork, these guys are our full time in-house employees. So, we are responsible to guide them with technical and creative direction so they provide you with that consistent, high quality output.

Most organisations break Digital into 4 step process i.e. Strategy, Creative, Production and Distribution. Did you know that production costs represent nearly 30% – 50% of any organisations Digital Budget? But that’s not the worst part; a bigger challenge is that agencies cannot become truly strategic in their digital thinking when they are constrained by that “in-house designer who is sitting idle”. Resource constraints or availability often translates to thinking constraints.

Capital Numbers helps organisations to remove these constraints and helps them save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content. Thus we are a Digital Production Outsourcing Company! 

We are working with some of the biggest agencies, publishers and start-ups in the world as their partner for Digital Production. We believe that this is huge market, with the US alone spending nearly $600 Bn dollars in Digital this year. Our target markets are highly creative but technically handicapped.

Our business model is innovative because we can now tell these guys that they can decouple the production process from everything else and thus become truly strategic and solution agnostic. These guys would rather not deal with technical stuff and we give them just that – “Digital Production as a Service”.

Here are some of our pictures from SXSW 2016

IMG_1474 IMG_4322 IMG_4325 IMG_4327

We wanted to speak to everyone, try out every new wearable, and even all the concerts but most of our time was rather happily spent talking to people about Capital numbers and how we could add value to their product or business. We look forward to hitting Austin again in mid of March next year to revel in the extravaganza that is SXSW.

*BRB, enquiring about details for next year*

If you feel that we can help you reduce your digital spend a well, then get in touch and get a free, no obligation proposal for your project within 12 hours. Contact us now.

 

#AroundTheGlobe: New Feeds, Interests, Social Commerce and Like

Friday - AroundTheGlobe

You must have spotted a #RIPInstagram somewhere this week? What about the news of Google and Apple making strange bed fellows? And you obviously know about the new algorithm update to Google Search?

We know that you come across several new updates in the tech world, but seldom get time to read about them in depth. Though, it’s rather important that you are up-to-date with any changes that might directly/indirectly affect your work
So here’s a list of updates from this week that you don’t want to miss:

image

Instagram is testing algorithm to re-order feeds as per interests

2

Google announces Enterprise Market Suite Analytics 360

3

Messaging app We Chat is becoming a mobile payment giant in China

4

Apple looks to Google’s Cloud Platform as it diversifies its infrastructure

5

Uber India Is Working on Offering Ride-Booking on Snapdeal

6

Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important

#AroundTheGlobe – Food, Social, Data Centre and More

Friday - Around The Globe-V2

Each little update on the technology front every second of everyday are those flap of butterfly wings that start a tornado somewhere else. It’s very important to keep track of these regular updates because they help us connect the dots that form the ultimate larger picture.

We have aggregated a few tech updates that have caught our eye this week, and would love to hear your thoughts about the same

YouTube co-founder, Steve Chen launches Nom, a live-streaming platform for food lovers

Picture1

Occulus announced its foray into social side of Virtual Reality on a Samsung Gear VR device

 Picture2

Google has joined the Facebook-founded Open Commute Project – an initiative to share Data Centre

Picture3

Android N Developer Preview has been released by Google surprisingly early

Picture4

Amazon is unveiling a live TV show on its platform to push further into fashion

Picture5

Google’s Deepmind Software AlphaGo beats World Go Champion in 2 games straight

Picture6

Copyright © 2012 - 2017 CapitalNumbers Infotech Pvt Ltd. All Rights Reserved.