1
Why Drupal Stands out from the Other Available Content Management Systems?
2
How to Prevent Conflicts That Arise While Working with Remote Teams
3
Is Unity the Ultimate Engine for Developing Games on Android?
4
Check Out: The Top 7 Games Made Using Unity 3D So Far!
5
6 Ways Agency Owners Can Own 2017!
6
Can Startups Rely on a Remote Team?
7
Valentine’s Day: Why Choosing Your Outsourcing Partner Is Just Like a Date?
8
How To Run A Cost Effective Project
9
How To Drive Revenue In 2017 With Intelligent Marketing
10
Most Employers, Workers Believe Workplace Will Be Freelance-Based By 2025

Why Drupal Stands out from the Other Available Content Management Systems?

If you have a good CMS or content management system, it should be able to not only create and manage the content of the website but also manage the related tasks such as formatting, editing as well as organizing from a centralized interface. As there are many good CMS platforms available out there, you may get confused as to which one to choose. Well, Drupal can be regarded as one of the best content management systems. Nothing seems impossible with Drupal. You can choose to run a blog or a blogging community or even share photos, upload files and a lot more. Here are some reasons why Drupal stands above the rest:

  • Great SEO Tools

You probably know the power of SEO as it is the reason behind the number of visitors that your website gets. Drupal can be regarded as the king of SEO in this case. In order to make your website SEO-friendly, you not only need to optimize the content but also the meta tags and keywords. Drupal enables you to do all these with ease. You have complete control over everything and it’s totally free of cost. In the field of CRM, Drupal far exceeds expectations when used in combination with other SEO tools such as Google Analytics.

  • Huge Community

This CMS is incomparable with a well connected and organized a large community of programmers and developers. Drupal has been long in the game and its longevity is proof that it works, but that can be said about other CMS platforms as well. So you may ask, “Where is the difference between all the other available CMS platforms and Drupal?” It is in the way that the members of the Drupal community work together. The developers and programmers are devoted and passionate about Drupal,  helping each other and contributing on a continual basis to the well-being of the community.

  • Module Developer Practices

Everything is the module in Drupal CMS and you can get all these modules totally free of cost. They have neither widgets or plugins or components. If you check their website, you will see that all the modules are listed there in a categorized manner. There is no personal website that is used to sell a module. If you need or want to have a module custom built, you can have t it done by someone. The developers and programmers of Drupal use their expertise so that they can build these modules together as a team or a community. They don’t see each other as competitors but help each other so that they can give you the best modules/product.

  • The Drupal API

A hybrid of an extremely progressive Framework and a standard content management system, Drupal has an extraordinary API. Of course, they don’t claim to be Zend, Cake or CodeIgnitor, but Drupal offers you an attractive granularity of workflow control. Also, with Drupal, you get more time to add or tweak if required.

  • Versatile Theming System

The theming system of Drupal is extremely versatile and makes it perfect for users who are new, who are slightly experienced and who are professional. In other words, they have everything for everyone. They offer a number of free themes that you can make use of if you are a new user. These themes not only look beautiful but also professional. You can even customize your theme according to your choice and you can do all these things with extreme ease.

  • Content Types

With the Content Construction Kit (CCK) of Drupal, you can construct any type of content you want. The flexibility that this kit offers is something that no other content management system can offer. It offers thirty types of content and each of them is different from each other. To make it more understandable for you, here is an example. If you want to have real estate listings,  you can input things such as the number of bathrooms or bedrooms into fields that are already there in the modules.

  • Smooth User Management Including E-commerce

Drupal allows you to control everything from member profiles and registration to role assignments. You even have the power to restrict or allow the communication between members. When it comes to e-commerce, Drupal offers the very popular Ubercart. With this, you can do a number of things that you thought you could only dream of from calculating taxes and creating and controlling inventory, to handling fees and accepting payments from any of the available payment gateways – and there is no limit.

In conclusion, you can see that if you are planning to build a website that will have the possibility of huge growth, then Drupal is right for you. Drupal is definitely the best content management system available in the industry.

How to Prevent Conflicts That Arise While Working with Remote Teams

Nowadays, most companies prefer to work remotely. In fact, it has now become a standard business practice for them. By choosing remote working options, the employers can make the most talented team in their business. But only a team leader knows that conflict is inevitable. Conflict can be of two types – direct conflict and passive conflict. Whatever the conflict is, the workflow of your business will be disrupted and will affect your bottom line. The problems or conflicts can get multiplied during the managing of remote teams since no physical interaction is involved there. Not only that, while working remotely, not everyone is more productive. It has also been seen that some team members take advantage of remote working and goof off while they are supposed to be working. It is also difficult to contact staff who work from a distance at the time of an emergency.

In other words, it can be said that there are certain difficulties in the logistics, but it is not that difficult to a handle a remotely distributed team efficiently. In order to prevent conflicts that arise while working with remote teams, and manage the team effectively, you can follow these effective practices discussed below.

  • Have an official communication system:

To ensure team cohesiveness, you can fix meetings daily or sometimes multiple times in a day, depending on the type of business or work you do. It is true that there are chances for misunderstanding between remote teammates who are scattered across the world. So for a more effective way of communication, the meetings can be recorded, so that if anyone is confused about any topic, s/he can check back to the recorded history. Effective communication systems can be the key to lead a remote team successfully. Set up a system for official communication and make sure that employees comply.

  • Find out the suitable tools for communication:

According to the productivity professionals, a meeting via video conference is the most effective way to engage remote participants. Otherwise, on a conference call, employees can be engaged in multiple tasks, or they can be out of their working zone.

There are a number of tools available for communications including social networks, digital whiteboards, chat rooms and many others. Though email is the most widely used among others, it is often not that efficient. For better communication, you can train your employees to use other communication tools, but video conferencing is a must-have tool while working with your remote team.

  • Closely monitor your team to observe the dynamics:

It is a good idea to break your work up into teams to get more productive work. In order to do so, you have to make sure that your team members are well trained to use the tools for effective intra-team communication. If cfor instance, the team lead cannot control a certain team too well, other team members will do work that makes no sense and is not pertinent to the larger plan. Therefore, every manager of your remotely located teams has to have great communication skills and maintain accountability to you and the other executives. They should also have a good grasp of all the activities of their team, and be quick to understand what is going on.

  • Set some goals and make your people responsible:

Remote workers are most susceptible to the temptation to slack off. That is why it is highly important to lay down some rules and responsibilities for every remote employee and make sure that these are stringently adhered to.

  • Choose your remote partner wisely:

You should pick people who have sound character and who can take initiative. It is strongly recommended that you take an insightful and thorough interview before hiring them, and verify all the references. If you sense a bad attitude in them or you feel something is not right, then you should not ignore your gut feeling.

Working with remote teams implies adopting alternative strategies. In order to prevent conflict and get more effective remote teams, you might have to exert yourself more in every aspect of your work life.

However, the upside of working with remote teams is huge. This is the reason that nowadays, most offices prefer to work with remote or distributed teams. If the teams are managed properly, they can be proved to be highly effective for your business.

Is Unity the Ultimate Engine for Developing Games on Android?

There is much game developing engines in the market, but no other platform is as popular as Unity. On their official website, Unity reveals just how popular they are among the users and they also revealed their actual share of market presence. It is easy to comprehend from the information on their website that they are dominating the global game engine market with 45% of share in the industry.  This is more than three times the size of its nearest competitor.

Statista and Develop 100 Tech List both placed Unity as number one. Develop 100 Tech List features top 100 game development engines voted by CTOs, experts of gaming industries and indie developers. Along with dominating the global game engine market, Unity is also dominating the tools market by holding 47% of total share of the game engines used by developers. This was announced by Developer Economics based on a survey of 10,000+ app developers.

Why and How Unity Climbed the Ladder of Success?

Unity was behind the other game engines when it started out. Unity stepped up in the game development market by offering a platform for beginners. The low learning curve is one of the key attractions that has made Unity so popular. Today, Unity is shaping up a booming global game market.  

If you are wondering how Unity did it, you must keep in mind that Unity served where the industry lacked. When you compare Unity as an engine for developing android games to other android game development engines, you will see a clear difference.  While other android game developing engines might require coding for every section of the game, Unity allows you to reduce the coding requirement. This is very beneficial for new developers.

Features of the Unity Engine

No other platform can match the perfection of Unity when it comes to ease of use for beginners. Unity has three parts- game engine, a code editor and an application where you can put designs or the user interface together. There is also a graphic preview option and function called “control play.” Here are certain developer-friendly features that make Unity the king of game development.

  • Unity’s graphics engines use OpenGL, Open GL ES and Direct 3D for mobile platforms and various other APIs. Decent support is offered for reflection, bump mapping and parallax.
  • There are features to add text and use shadow maps for dynamic shadows in the game.
  • Various file formats of different software are supported by Unity engine
  • Scripting that is built on Mono allows the programmers to write the unity script similar to JavaScript, C#, and Boo.
  • Developers can use Unity’s asset server control solution to keep track of developer scripts and game assets.  PostgreSQ1 is used as a backend system for audio, while the Theora Codec is used for video playback.
  • Built-in support for PhysX physics engine with real-time cloth simulation on skinned meshes, thick ray casts, and collision layers.

Advantages of Using Unity Engine

Unity engine offers a wide range of benefits to the developers. Unity engine use’s C# which makes the game development process easier even for beginners. C#, being a high-level language in itself, allows developers to start their game development process easily.  As was pointed out earlier, Unity also reduces the need to code every single part of the game. You just have to code for each actor or a group of them in separate files. The mobile gaming industry, especially the android version, is fiercely competitive. Unity is most suited for cross-platform game development. You can develop games on various platforms with the same coding. They offer complimentary game promotion and analytics service. Help and support are readily available at hand.

The Unity engine has seen an escalation in popularity at a faster rate due to the advantages offered to game developers. With complementary and integrated game promotion along with analytics services, Unity has retained its old users and impressed new ones. It is the result of their constant efforts to satisfy users that more players want to play games made with Unity and more developers rely on their tools and services.

Check Out: The Top 7 Games Made Using Unity 3D So Far!

Unity is considered to be one of the best ways to develop games by game developers all over the world. Not only is it easy to use for the game developers, but players also find the game developed by the unity engine great to play. From graphics to game UI, everything is leading edge when developed using Unity. Unity 3D is the ultimate game development engine that is capable of building high-quality 2D and 3D games.  It leads the industry in multi-platform support. In recent years, many popular games have been developed using the Unity engine. Multiple surveys show that players love to play the games made with Unity and games that are developed using Unity are the most played. Although there are many Unity games that are popular in their own right, here are the 7 most popular games made using the Unity platform.

  • Pokémon GO

Developer: Niantic

Genre: Augmented reality, Location based gaming

Release: July 6, 2016

Pokémon GO needs no introduction as this game took over the world soon after its release. This free to play a game was released for both iOS and Android devices and was the result of a collaboration between Niantic and Nintendo. We know that Nintendo never jokes around when it comes to games. Initially released in selected countries, but its popularity resulted in its release all over the world. This game quickly became the most profitable and most used game of 2016 which says it all. For this game, you have to do what the lead character from the Pokémon series does. You l have to catch Pokémons which are hidden in different parts of your city or locations you travel to using different items like Poké balls, eggs, potions, and berries. You get to create your avatar and then use the map for gameplay.

  • Assassin Creed: Identity

Developer: Ubisoft Blue Byte

Genre: Action role-playing

Release: The game was soft launched in 2014 as a free game in App stores of Australia and New Zealand. This game was then released worldwide for iOS platforms on the 25th of  February, 2016 and the Android version was released on the 18th of May, 2016.

The game’s setting takes place in the Italian Renaissance. The game features locations like Monteriggioni, Roman Colosseum, and Firenze. The Forli chapter of the game was released as a separate DLC on the 18th of May, 2016. Assassin’s Creed: Identity is similar to the original Assassin’s Creed in terms of gameplay. The player can perform parkour with the virtual character. The assassin runs towards the walls, objects, and hills and climbs up if they are climbable. Players can use leap of faith and the iconic Eagle vision that is provided to them during missions. The player can combat, attack, use skills, block the attack or exit the fight. Players can also summon hirelings depending on their class, skill or upgrade. There are several missions that keep the players captivated.

  • Temple Run Trilogy

Developer: Imangi Studios

Genre: Endless Runner

Released: 2011

First, only the Android version of this game was developed using Unity. Unity was then used to develop all the sequels and spin-off versions of the game across all platforms. A set of three games was made for mobile platforms, Android, Windows, and iOS. The theme of the game is running and the player has to run away from multiple things. The story of the game is simple. The player has stolen a treasure from a temple and is chased by a demonic monkey. The player must escape from the monkey. The endless game became an instant hit after its release in 2011. The game was released for different platforms on different dates.

  • Battlestar Galactica Online

Developer: Bigpoint Games & Artplant

Genre: MMO

Release: February 8, 2011 (Beta version)

Battlestar Galactica Online, loosely based on the 2004 television series Battlestar Galactica, is a “massively multiplayer online” game (MMO) that is browser-based. The game surpassed two million registered users within three months of its release.

Battlestar Galactica Online is set in space and the player has the role of a pilot in the Battlestar Galactica universe. It is a fight combat game with many stationary features like platforms and outposts that can be targeted. The player does not win the game – rather, they achieve success through individual victories, leveling up and leader board. When a player is registering himself or herself, they can either choose to be on the Colonial (human) or Cylon side. They are locked in that side after registration.  A player first has to play the standard tutorial version of the game during which the plot is shown. After the tutorial version, the player enters the real battle space.

  • Kerbal Space Program

Developer: Squad

Genre: Space combat simulation game

Released: Microsoft Windows, OS X, Linux– April 27, 2015 (worldwide)

                  Play Station 4– July 12, 2016 (North America)

                  Xbox One– July 15, 2016 (worldwide)

This game was first made available publicly as a digital download on June 24, 2011. It was officially released out of beta on April 27, 2015. The game became popular with notable people and agencies in the space industry, including NASA and Elon Musk of Space X, taking interest in the game.

The players direct a nascent space program in the game.  The staff and crew consist of humanoid aliens known as “Kerbals”. The unique feature of the game is a very realistic orbital physics engine which allows the player to make various real-life orbital maneuvers. The maneuvers, like Bi-elliptic transfer orbits and Hohmann transfer orbits, attract the players.

  • Deus Ex: The Fall

Developer: N-Fusion Interactive

Genre: Action role-playing, first person shooter, stealth

Release:  iOS– July 11, 2013 (worldwide)

               Android– January 22, 2014 (worldwide)

               Microsoft Windows– March 18, 2014 (worldwide)

                                                     EU: May 9, 2014 (Retail)

Set in 2027, this game’s plot revolves around the playable main character Ben Saxon who is a former British soldier. He has become an augmented mercenary for a private military company, Belltower Associates.  It’s cyberpunk theme was well received by players.

  • Satellite Reign

Developer: 5 Lives studios

Genre: Tactical role-playing game, real-time tactics

Release: August 28, 2015

Satellite is set in the fictional city which is referred to as “The City”. A corporation named Draconic has risen after releasing a prototype named Resurrection-Tech to achieve this. This prototype is released for immortality, but Draconic soon defies its purpose and gets involved in bribing politicians with immortality and corporate crime to gain full control of the city. The City’s Police Force is controlled by a corporation that leads to civil unrest. This leads to the rise of a rival corporation and launches attacks against Draconic. As a player, you are the one who controls the rival corporation.

These are seven popular games that have been made with Unity 3D platform. There are many other games that have been developed in Unity 3D, beyond the ones we mentioned here, that have left their mark on the gaming community.

6 Ways Agency Owners Can Own 2017!

Each and every business or agency owner wants to grow their business and expand. In the world of business, you are either growing or you are dying. So it is very important that you get in motion and grow. So how are agency owners powering this growth? Apart from hiring, here is what you can do to take your business to a whole new level in the next 12 months.

  1. Go online and get better at SEO

In this age of digitization, it is extremely important for your business to have a great internet presence. People use the internet for almost all information nowadays. The first thing that you need to know is what kind of internet presence your business has. It is not enough to just have a good looking website. You need to know the ways of attracting new visitors. And this is exactly where SEO comes into play. As there are millions of websites that are active on the internet, it can be quite difficult for your business to be found online without proper SEO. There are a number of rules as well as protocols in SEO that help your business to get discovered. If you are not already involved in SEO, now is a good time to reconsider. If a person is looking for “web designing services”, your website should rank on top. And this is exactly what SEO does. This is also true for e-commerce websites. If you are a personal trainer, you can sell subscriptions to fitness videos, or if you are into the clothing business, you can sell branded T-shirts. Having an e-commerce presence could greatly benefit your business.

  1. Remote hiring

Remote hiring can be great for your business to grow in 2017. These remote workers not only have the same skills as their on-site counterparts, but their payroll costs are also much less compared to those associated with traditional employees. You can hire them from a talent pool that does not have any geographical restrictions, as these applicants don’t require commuting to an office. Also, remote workers are dedicated and more productive than regular on-site employees. With the remote hiring, your business can take advantage of reduced personnel costs.

  1. Know how to organize your business

Organization and prioritization are the two main elements that one needs to run a business. When it comes to operations, make sure that your business organization does not disintegrate into any type of complex blame game. If you have any queries regarding lean business operations, then you can take the help of books. This will be of great help. You need to know about the quality of the agencies that are not only successful but also have maintained their success. There should be no complication in your business operations. To make your business a grand success, it should have three main operational components – the right staff, level five leaders and confronting brutal facts. If a business understands all these three components properly, then the managers can optimize as well as simplify operations.

  1. Focus on your customer

You can make the profit from your business, only if you have a good customer base. Your customer will come for the first time, if they are satisfied with your service, they will come for the second time, and finally, they will bring their friends with them. This is what you want, right?  In this regard, small agencies have more advantage over large companies. Small agencies get to interact with their customers at a more personal level. This does not mean that large companies do not care about their customers. Actually, it is quite challenging to put the CEO of a company face to face with customers. Give priority to your clients or customers, make sure you understand what they want and then cater to their specific needs.

  1. Pay attention to cash flow

You need to define your free flow of cash. Generally, cash flow is calculated depending on what is left after making all the non-cash adjustments and payment of all the necessary financial expenditures. You will be able to gain new opportunities and perspectives when you start considering free cash flows before making business decisions.

  1. Invest the retained earnings wisely

If you run a successful business, have the great understanding of the balance sheet and want to explore other opportunities, you have two options – you can either choose to invest in external assets that are non-operational subsidiaries, or you can invest your retained earnings back into the operational business. Deciding what to do can be tough. In many cases, the right decision can be to reinvest retained earnings into the organic business. But there are cases, where small business owners fail because of their overconfidence from the previous success and end up killing both the businesses. It will be good if you don’t invest huge capital in low-probability business options and invest in assets that are non-operational.

Your business may face challenges, but these six ways of growing your business can make your business stand out in 2017. Just focus on simplification and understanding your free cash flow, and will be able to get the most out of your business.

Can Startups Rely on a Remote Team?

Remote hiring is something which is slowly being accepted more and more as we edge into the future. Shunned earlier by many companies owing to the lack of clarity regarding the entire process, remote workers are now gradually being inducted into the workforces and task teams of various companies. This is contributing to the growth of workplace expansion beyond the physical confines of the office. What’s even more encouraging is the fact that this trend is being quickly adopted by smaller companies, especially start-ups.   

There’s good reason behind people getting excited about remote offices. It is, first and foremost, quite cost-effective, saving money by not having to invest in the physical expansion of the workplace. The cost of office furniture, broadband internet connection, computers, air-conditioning, etc., is really difficult to muster for most start-ups. So, it is logical that the trend of remote working from different locations would come as a blessing in disguise for them. There are plenty of jobs that do not require the daily physical presence of workers in the office. A few examples would be a biochemist, a biomedical engineer and construction engineer. If you are planning to set up a firm that is primarily centered around these (or similar) jobs, then you’re at full liberty to forgo the office set-up. Instead, you would conduct business from your own home (or any other ‘headquarter’ location you choose). and a few decentralized locations scattered across various geographical locations.

Now, the question that arises out of all this is: Is it possible for start-ups to completely bank upon a remote team instead of an office team?

The answer is multi-layered. There are several things that ought to be kept in mind while beginning to work with a remote team. The first thing is the culture of the workplace. Remote workers that are being hired should first be tested for cultural compatibility as well as the speed of task completion and work ethics followed. The second thing is the structure of management. If you have a work supervision and employee productivity tracking system that depends on the physical presence of the employee in question, then problems are bound to arise. As I’ve mentioned previously, there are certain kinds of jobs that people can hold without having to actually travel to an office. If a start-up is made up of people who would be working chiefly from home or other remote locations, then an office would not be required in the first place. On the other hand, if a huge part of the company’s staff consists of people in traditional office-based roles, then that company would need a separate work building. It really depends upon the kind of industry the company is part of, and the type of work the company does.

Here’s what you can do if you’re a start-up and want to utilize a remote office:

  • Don’t use e-mail for communications; make use of Skype or Slack. The only place where you should use e-mail for communications is when you are notifying your employees on an official communication made with another organization. Another instance would be when you’re sending out official invites for a conference call. If you have a very small staff, you may have no need to communicate via technology.
  • You could make use of, as we have already stated above, real-time communication technology such as Flow, Skype, Skitch or Slack. These not only help in interpersonal and inter-group communication but also have live video chats and can also be used to keep track of employee progress. When it comes to keeping all work progress recorded centrally, there are few alternatives to cloud storage mechanisms such as Dropbox. It not only keeps all files stored in one place, sorted according to size, date, priority, and employee, but it also has the provision to bring back a deleted file by clicking the “undo delete” button (Note: This can be done within 30 days of deletion).
  • Create a position that is Two-in-One: Office Assistant and Manager. You could have the same person who has the responsibility of office secretary also carry the responsibility of the event scheduler. They would not only assign you the tasks to be completed but also fix meetings, book flights, carry out transactions with banks and other similar work. Thus, you could have a person handling your projects who knows the details and schedules of the company inside out. Having a position like this can help with better task coordination and optimization time. This position, acting as a schedule manager, is also an able observer of the company’s progress. Owing to their deep knowledge about the work mechanism and schedules of the company, they would be able to provide valuable inputs regarding the work to be completed.

In general, there are many good reasons for a start-up to go completely remote. It is definitely worth the time and effort to explore this as a possibility if nothing else.

Valentine’s Day: Why Choosing Your Outsourcing Partner Is Just Like a Date?

Valentine’s Day is just around the corner and it is easy to feel the love in the air. Business operations are nothing less than love as both are complex and need your attention. Needless to say, both business and love are rewarding. You can express your love for your business by choosing the right outsourcing partner. Outsourcing allows you to get the benefits of skilled professionals without even the hassles of hiring them. As love fills you with content, outsourcing also does the same by providing high-quality work at reduced cost resulting in increased profits. Choosing your outsourcing partner can be just as confusing as planning a date for your Valentine. Here are some similarities between the two and some tips to select your outsourcing partner.

A Match Made in Heaven

Just like choosing a life partner, choosing a partner for business operations should also be a match made in heaven. When you are choosing an outsourcing company, you must make sure that the company is a fit for the needs of your company. They should offer the exact set of services that your business needs, neither more nor less. This is to ensure that you are getting the best value for your money. For example, if you only want SEO service, you should not be forced to pay for other services that you don’t need but must take as there is no other option. This also means that the SEO service that you choose should be complete and beneficial for you.

You Complete My World

The outsourcing partner you select should be the answer to all your requirements. An outsourcing company must provide you quality work that helps your business to grow. The company you choose should be reliable and genuine. A company that has been around for a longer period of time and has experience in handling projects is a better choice than one that has just been established. An experienced team is also an important deciding factor.  You should research the company to verify whether they have been consistent with their quality and meeting deadlines.

I Can Always Count on You

If you can count on your outsourcing partner and you know that your partner is always there to watch your back, life is a little easier. An essential reason to have an outsourcing company that understands your business and risks involved and helps in the growth of your business.  Apart from maintaining quality and delivering output on time, your outsource partner should also be ready to handle any sort of emergency situations. If you choose the right outsourcing company, you will know what they are capable of.  Make certain you choose a company that has highly qualified and experienced professionals who know their job.

Many outsourcing companies do not have a transparent payment structure. A good outsourcing company lets you know their work procedures and rate structure. This ensures you are not paying extra money in the form of hidden costs or useless jobs.

No One Understand Me Like You Do

A good outsourcing company maintains a great level of communication.  The team members that handle your project must interact with you throughout the procedure. This helps you to keep track of how your work is being done, who is doing the work and how much work is left. It also facilitates better delegation of responsibilities and sets up a level of accountability for those working on the project.  

A reliable outsourcing company gives you advice on the amount of work your business might need and answer all your queries. A well-established outsourcing company has staff that can communicate well in English.

You Treat Me Like I Am the Only One in the World

Last, but not least, your outsourcing partner should value the needs of your business as client satisfaction should be their prime objective.  A good outsourcing service provider customizes their services to meet the needs of the client. They support the client from the order to the finish and even beyond that.

These are all points that you consider while choosing an outsourcing partner. A good partner is beneficial for your business and this relationship is the perfection that will last forever.

How To Run A Cost Effective Project

Behind every good technology implementation, there is a good project manager and a strong project management team. Being a project manager, you need to handle a budget and work with it. But sometimes it becomes extremely difficult to organize all the work within the budget.

If you are among those, who want to know if it is possible to run a cost effective project, then the tips below will definitely help you. Read on-

  • Use Technology Over Travelling:

Isn’t it amazing to travel to different cities in order to attend meetings? It really is, but the problem is that it will burn a big hole in your budget if you continue to travel over sustained periods of time. In today’s world of digitization, you don’t need to waste money by traveling to a different place to meet with someone as video conferencing will connect you with the people you want and need to meet. By attending a meeting through video conferencing, you can save the costs of flights, hotels, and taxis. You can arrange a face to face meeting only for the most important projects. Video conferencing is enough for the initial stages of meetings. Modern technology brings all the amenities at your doorstep. If you don’t implement video conferencing, you may end up wasting a lot of money unnecessarily. In fact, by choosing to use technology over traveling, you can avoid a lot of wasted hours traveling, saving both time and money.

  • Make a Virtual Management Team:

If you are from a country where hiring an employee costs you more than you can afford, then it would be wise to hire a more cost-effective global team. If you get experienced employees at a cost-effective rate, why not hire them? You can use any global freelancer site, find qualified people, and offer them a trial run by giving a short piece of work. If s/he does it well, go for the next assignment. In this way, you can build a virtual management team in a budget-friendly way.

  • Time Is Money:

Another rule of thumb for running a cost-effective project is that you need to avoid delays. This is because when you run your project into delays, it will always cost you money from your budget. If the work is not done on time, you might have to pay your team for working overtime. On the contrary, a well-controlled project that runs on time will help you to minimize and hopefully avoid any budget problems.

  • Plan Well:

A well-formed strategy will help you to stick to your budget, therefore you need to plan well and execute your project according to your plan. Try to keep your project on track and remember that there are many chances for your project to get off the track at any time.

  • Project Management:

In terms of project management, you need to keep in mind some points. They are:

  • Make the budget correctly during planning.
  • Use your in-house expert effectively at their appropriate position.
  • Make sure that your human resource department is managed efficiently.
  • Audit your business and your business budget constantly in order to keep a record of your business’s ups and downs.
  • Know how to manage your vendors.

By keeping these points in mind, you can manage your project effectively.

These are the top 5 points that will help you in learning how you can manage your project and run it in a cost-effective way.  You need to implement all of them in order to save a large amount of money. Following these project management tips, you can make money saving ideas that may even open new doors for you in your career.

How To Drive Revenue In 2017 With Intelligent Marketing

Marketing is an arena that has changed over the past few years. Marketers, with time, have changed their tactics to reach the target audience.  After analysing and tracking the results of yester years, marketers have realized that customers must connect with the products on a deeper level.  This is the reason behind the growing needs for a more customized and a more personal approach.  In the past year, marketers included everything from ads to social networking sites to market their products.

However, with all the new ways adopted by the marketer, we often find that ads do not bring the results that are actually expected.  Therefore, experts suggest that you need to incorporate some intelligent strategies as a marketer to make your marketing plan more viable in 2017. This means you have to be as accurate as possible while expanding the horizons within your budget restrictions. Here are a few changes that will help you achieve better returns on your investments this year.

Beyond the Conversion Funnel

If you look at the data of the past few years, you will see that users are becoming intelligent enough to catch on to the gimmicks of marketing.  This is the reason that the conversion funnels, that were the holy grail of marketers before, are no longer able to represent a buyer’s journey online. The conversion funnel has now become an “influence loop.”  As a marketer, you will now have to adapt to the customer behavior and intentions. You will have to outpace the intelligence of the customer to fetch better marketing results. These days people are becoming more and more familiar with technology. They want to find products and brands more organically online, such as through social media. How these people behave in online and offline areas gives you a hint about the intent behind their purchases. You use this information to reach the specific users you would like to reach through things such as customized messaging. These messages are based on specific demographics and behaviors. You will have to maintain constant feedback in order to make these marketing strategies more effective.

Connect Through Creativity

As we discussed, users are becoming more aware of marketing tactics. The result is that they are doing everything possible to avoid online ads. This is the reason you have to be creative in such a way that you hit all the right chords while marketing your product or your efforts will be wasted. Your campaigns have to be much more than just creating awareness about the brand or product. Another thing that you have to keep in mind is that being repetitive is like making a hole in your own boat. Using the same creative idea over and over is an easy way to fail your campaign. Your creative ideas should be made with a purpose. This will help you to connect with the target customers. You can design an effective campaign if you use the user information properly.

Build What Works

As the technology has evolved, marketers have easier access to the user information and that works to their advantage. The user data helps in making strategic decisions and also helps in setting the budget for the marketing campaign.  You should analyze customer data to develop marketing tactics and then test their effectiveness.  You can build an attribution model by tracking every marketing channel to calculate exact return on investment.

Media Mix

The year 2017 is the year of intelligent marketing. This means you will have to focus on full media mix.  You will need to run your ads on different platforms. If you want the users to get the sense of ubiquity, your ad units must work together.

Marketing trends change every year and in the end, it depends on how marketers adapt to the new trends. In 2017, you can create an impact by adopting these intelligent marketing strategies.

Most Employers, Workers Believe Workplace Will Be Freelance-Based By 2025

If you have been bored by traditional ways of working and you are not a perfect fit for the typical 9 to 5 job, don’t worry, things are going to change in the next decade. According to a study conducted by the Randstad US, workplaces will be agiler by the year 2025. Out of all the employers and workers who participated in the study, 68% of employers and 70% workers agreed that there is a change in the way of working. They also agreed that by the end of the next decade a majority of the workforce will be employed on a contractual, temporary or freelance basis.

Some Highlights of the Study:

  • The study, in which 1500 HR and C-suite company executives participated with 3,100 employees, also revealed that half of the workforce is looking forward to becoming a part of an agile capable workforce within the next three years.
  • The Randstad study also revealed that employers are already preparing themselves for the shift that might occur. They are already accommodating both regular and agile employees to fulfill their current staffing needs. Employers also believe that having a freelance model workforce will allow them to take advantage of global forces and innovation.
  • This study also affirms that employees are thinking independently, which has fuelled their desire to go solo into the job market.
  • One of the important highlights of the study is that the agile workforce may also include involuntary part-time workers who want full-time employment. Another aspect to consider is that the low-skilled workers might not find the agile employment system or gig economy to be a suitable condition.

The job market, like any other field, is subject to predictions made by experts. While there might have been many forecasts, like the possibility of robots taking away your job, a freelance-based workplace is nothing that has appeared out of blue.

Reasons Behind Such Change

If you analyze the data of the past few years, you will see that the change has already started. Many have termed it to be the fourth industrial revolution. Factors like the use of machines, mass manufacturing requirements, globalization, the digital revolution, and automation have led to this revolution.

Employers are becoming more committed to building an agile workforce. On the other hand, the study was done by Randstad US also indicated that staff and working professionals are also considering working in a more flexible manner rather than the fixed 9 to 5 routine. Advancements in technology have helped in fast-pacing the change and given support to the freelance workplace concept.

The employees feel that the freelance workforce fits better with their lifestyle. Thus, motivating them to change the way they work. Many employees also pointed out that being in an agile workplace will benefit them in their financial growth as well as giving them better control over the growth of their career.

Advantages to Employers

The agile workforce model will be very beneficial for employers. According to the study, these are some advantages that employers will enjoy.

  • This model will help employers to reach the highly skilled and talented professionals needed for their projects.  
  • Another aspect employers will benefit by is that they will have access to and the advantages of a global talent.
  • The agile workplace will bring innovation and creativity to the workplace.
  • The operation of a company or enterprise will improve. Being able to hire the best of talent from a pool of global talent will give businesses an edge over their competitors.
  • Being agile will help in reducing cost. The company may not even have to maintain a physical workplace or other expenses like refreshments, etc., will be reduced. In other words, employers will get better value for the salary they will pay.

Advantages to Employees

As an employee, there is a wide range of benefits that comes with the freelance working model. The most crucial advantage that employees get through this model is freedom from rigidity. Employees will not be encumbered by a regular and robotic nine-to-five job within one place. With the help of the latest technologies, they can work from anywhere. Working on a contractual basis or working as a freelancer will require an employee to connect and work with many companies and professionals. This will generate overall growth and skill development.  According to the study, employees feel that the experience they gain will be very valuable.

In conclusion, this survey reveals that the agile workplace will be useful in building a world-class talent base. It will help companies find the highly skilled workers and professionals needed for their projects. Employees, in turn, will flourish in this flexible environment.

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