1
Will Donald Trump End Outsourcing In 2017?
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#AroundTheGlobe: 5 Key Takeaways from F8
3
That’s how we roll: Digital Production Outsourcing Overview at SXSW
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#AroundTheGlobe: Snapchat, Instagram and Windows
5
ad:tech Australia: Ad-ding more tech to our advertisements
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#SXSW2016: Seeing is Believing!
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#AroundTheGlobe: New Feeds, Interests, Social Commerce and Like
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#AroundTheGlobe – Food, Social, Data Centre and More
9
Keeping up with 2016: the Curious Case of Buy Buttons – Social Commerce
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Keeping up with 2016: Year of Facebook keeping marketers on their toes

Will Donald Trump End Outsourcing In 2017?

With Donald Trump finally making it to Presidency, there has been a lot of turmoil and panic in countries such as India and China with the threat of ending outsourcing to these countries. At first glance, it seems quite impossible since all major American corporations have utilized this resource as a long-standing practice, outsourcing their manufacturing to  China (notably tech firms such as Apple and Hewlett-Packard) or customer service/data management jobs to India. For years, outsourcing has been the norm in the world of American corporates and now, it appears that President Trump is threatening to bring it all down. He has already started working on doing a complete overhaul of the H-1b visa system, which has left the fate of hundreds of Silicon Valley workers hanging in the balance. Among the widespread panic that it has caused, aspersions are being cast regarding the steps that would be taken with regards to putting a stop to outsourcing.

A lot of company spokespersons are trying to assuage fears by stating that it would be next to impossible because manufacturing goods in the United States would mean a hike in the cost of production (owing to monumental labor costs), and thus cutting down on worldwide profits significantly. According to Andrew Rassweiler, Director of Materials and Cost Benchmarking at IHS Technology, products like an iPhone (Apple is one of the most prominent firms to engage in outsourcing) would cost around $2000 if all its components were to be individually manufactured in the US. That, needless to say, is far beyond what most people would be able to afford. Apart from the production losses that Apple would incur, it would also lose a lot of the political goodwill it enjoys from its consumer base worldwide.

From this alone, it is clear that it would be next to impossible to put a total stop to outsourcing (or to describe the term more precisely, offshoring). However, it is definitely possible to resort to protectionism. Tariffs and import duties can easily be imposed upon Chinese-made mobiles or automobiles made in Mexico  (Ford, to be precise).  That would set the US back 100 years as far as economic development is concerned; setting aside the fact that it could likely create trade wars with countries like China. This action could create political instability worldwide. the process has already kick-started with the US, under Trump, withdrawing from the landmark Trans-Pacific Partnership that had been inked between a host of countries with the aim to lower tariff and nontariff trade barriers. On the domestic front, too, the scenario would not be too cheerful with widespread unrest owing to a 30% dip in consumer spending on electronic and other goods of daily use.

Plus, here’s another point: The “rust belt” of the United States (i.e. states such as New York, Pennsylvania, Ohio, Indiana, Michigan and Illinois) were the primary swing states (a few of the aforementioned ones) that voted in favor of Trump. So, it’s not surprising that his administration would rush to fulfill its promise. However, this isn’t the fifties when the bulk of the American middle class were working in the manufacturing industry as a primary livelihood. Ever since the base of manufacturing shifted to China, rust belt workers have had to find alternate ways of living.There is a portion of this society who sustain their livelihood through assistance programs such as food stamps and others have joined the service industry. It’s an unfortunate fact that workers who do not have a college education/degree aren’t in great demand any longer in the United States. With technical degrees not as highly sought after by current American college students, there is the question as to who would be able to fill the ranks of the new (technical) jobs created by automation in various fields. The only option that companies may have is to either hire from abroad and pay relocation expenses for these skilled workers  (and let’s not forget that H-1b visa is already in the eye of the storm), or simply remain to outsource them to IT hubs abroad. Forcing these companies to get back to the pre-automation period and rely on unskilled laborers is simply not possible anymore. Manufacturing is all but dead in the USA; there’s simply no demand for home-grown workers in this field anymore. Reversing this is not just difficult, but simply impossible.

What the future holds remains to be seen, but with very real and practical concerns that surround the thorny issue of outsourcing. Considering all the facts, there’s little chance it will be stopped soon. Already a lot of foreign Silicon Valley professionals are boarding flights back to their home countries because of the new measures were taken regarding the H-1b. If outsourcing is targeted next, Trump will surely risk his credibility and respect as a president, and may possibly even have to contend with the threat of being impeached due to corporate lobbies alone in Congress who may push for his removal.

#AroundTheGlobe: 5 Key Takeaways from F8

Friday - AroundTheGlobe

 

Each week, in our segment “Around the Globe”, we curate a list of recent & significant tech updates that have potentially far reaching consequences. This week we are concentrating just on Facebook’s Developer Conference – F8.

We do so because Facebook’s offerings (and we not just talking about the social media platform here) form a large part of our lives. A lot of our interactions, expressions, discoveries and even commerce is being shaped by this tech giant. So it’s only prudent to take good note of the new possibilities that the company promises to usher in.

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This year’s sessions featured leaders from across the Facebook umbrella of apps and services. We got to learn about the latest tools and best practices for designing and building an app. They even spoke about new surfaces for discovery and expression and innovative ways to make the world more open and connected. Following are the key takeaways from the conference:

Chat with bots

This may easily be considered as one of the biggest announcements in the conference. Facebook just announced that it will allow businesses to deliver automated, e-commerce guidance, content and interactive experiences through chat bots in Messenger.

fb-bot

As most tech experts believe bots have the capability to replace the toll free numbers and many call centres.  We will talk more about how we can put these bots to effective use in a later blog.

Virtual Reality goes Social

We had known for a while that Facebook is betting high on Virtual Reality with Oculus. But now it promises to change who you spend your time with completely with its “social VR”. Mark Zuckerberg even said that Virtual Reality has the potential to be the most social platform.

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Facebook CTO Mike Schroepfer stood on stage in front of a live audience in San Francisco, put on one of Facebook’s Oculus Rift virtual reality headsets and “teleported” to London. There, he met up with another Facebook employee, who was actually wearing his own headset at the company’s Menlo Park, Calif., headquarters.

Watch demo here.

https://www.facebook.com/mike.booth/videos/10209079684853818/

New Developer Tools

Facebook is releasing a slew of new developer tools to help people design, develop and monetize their apps. Some of them are

Account Kit: A new plug-in for apps that lets users sign up with their phone number or email address, not just their Facebook login.

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Quote Sharing:  Developers can now add a button that automatically pulls a quote, or surface the button when people highlight text so they don’t have to copy and paste.

Customizable Push-In App:  Developers can now run push campaigns to pull people back into their apps, and help them navigate to new content or options while they’re already inside.

Developers get Live

Facebook is giving developers and publishers to see how they can add to the immersive and interactive live video experiences on Facebook. The Live API can seamlessly incorporate Live in a broadcast setup of their choice and also create new ways of interaction. Read official blog here: https://media.fb.com/2016/04/12/introducing-the-facebook-live-api/

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Publish Instantly

Facebook will now allow all publishers the provision of Instant Articles. Until the F8 conference, Instant articles were only available to a handful of publishers. These were introduced in May 2015 as lighter versions of articles that open almost instantly. One of the great advantages of these Instant Articles is that, you don’t have to juggle between apps to keep up with your reading.

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All in All, F8 was eventful to say the least. Apart from the 5 takeaways that we have highlighted, there were several other announcements that some way or the other will affect our lives. Follow our Twitter handle to be constantly updated with all of that.

Cheers!

That’s how we roll: Digital Production Outsourcing Overview at SXSW

Blog Post-SXSW

Being able to mark our presence at SXSW 2016 was indeed special for us. As we had mentioned in one of our earlier blogs, our trip to Austin this March was the experience of a lifetime. Standing at the precipice of a diverse ‘little’ connected world, we exchanged ideas with the best, and glimpsed into the future through thousands of keyholes.

To live, LIVE

What got us most excited was the ability to discuss how our work and our organization can help augment shape this digital revolution that we are part of. That’s exactly what our US Country Head, Jason Dodd delivered at his live pitch on Monday, March 14 from 2PM-3PM.

What got people talking

At our booth, we had the opportunity to meet with several brands, business owners and start-ups and talk about potential working areas for the future. We realized that there are some common questions from all that could be easily addressed with a structured one to one session from a live platform. So that’s what Jason did, he delivered this pitch that should essentially clear up all cobwebs in understanding and should get us rolling with potential  future partners.

Here’s a video of his entire pitch <the video has transcripts so you will be able to follow it easily without having to put on your headphones>

The video gives you an overview of our Digital Production Outsourcing Service and will answer the following of your questions:

  1. Who are Capital Numbers?
  2. What Digital Production services do we offer?
  3. How does our “In-Demand Skills, On-Demand” model work?
  4. Why choose Capital Numbers as your Digital Production Outsourcing provider?
  5. What are the different engagement models that we offer for Digital outsourcing?

Sneak Peek

If viewing the video is inconvenient, here’s a peak into what all he discussed:

Capital Numbers offers In-Demand Skills, On-Demand. We have got a team of over 300 Designers, Developers and Digital Marketers who are available exclusively for you on full-time or part-time basis. Unlike Upwork, these guys are our full time in-house employees. So, we are responsible to guide them with technical and creative direction so they provide you with that consistent, high quality output.

Most organisations break Digital into 4 step process i.e. Strategy, Creative, Production and Distribution. Did you know that production costs represent nearly 30% – 50% of any organisations Digital Budget? But that’s not the worst part; a bigger challenge is that agencies cannot become truly strategic in their digital thinking when they are constrained by that “in-house designer who is sitting idle”. Resource constraints or availability often translates to thinking constraints.

Capital Numbers helps organisations to remove these constraints and helps them save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content. Thus we are a Digital Production Outsourcing Company!

We are working with some of the biggest agencies, publishers and start-ups in the world as their partner for Digital Production. We believe that this is huge market, with the US alone spending nearly $600 Bn dollars in Digital this year. Our target markets are highly creative but technically handicapped.

Our business model is innovative because we can now tell these guys that they can decouple the production process from everything else and thus become truly strategic and solution agnostic. These guys would rather not deal with technical stuff and we give them just that – “Digital Production as a Service”.

The main idea of this pitch was to make our methodologies and the driving forces of our organization more clear to our clients and well wishers, and the overwhelming response at SXSW 2016 has encouraged us to stay on course.

If you feel that we can in some or the other way help you achieve your business goals too, then do talk to us at http://www.capitalnumbers.com/

#AroundTheGlobe: Snapchat, Instagram and Windows

Friday - Arround the Globe
So the connected generation has 2 high points (or is it one high and one low) to discuss this weekend!
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Image source: Techcrunch
Snapchat has added video notes, audio notes, auto-play of stories, and awesome range of stickers … it is no more Snapchat now as rightly mentioned by Techcrunch..it is Snapphone now!
2
Instagram (uh oh, here comes the high-low debate) managed to get an update which erm.. didnt go down well with the audience. The uber-popular platform is migrating to a algorithmic feed, which has not gone down well with brands and users both. They managed to post a statement (sounds more like we-know-stay-calm though) on twitter but it is still a long way for the platform regarding its switch.
However, as of now, we are confident that things will be better from here, since the good photos right now manage to get lost among the less-good photos..so why not!
3
Image source: Techcrunch
And last, Microsoft has embraced change finally, and are bringing the BASH Shell to Windows 10.. time to say All Hail Nadella then?

ad:tech Australia: Ad-ding more tech to our advertisements

Capital Number_AdtechAUS

We came across this a while back on the ad:tech Australia website

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You hardly can ignore such persuasive points, though there was this one lingering question on our mind; how many ad:tech (s) should we attend in a year? It’s pointless thinking about it though, because the answer is and will always be as many as possible. Why? Because you can never know enough, that’s why.

The digital marketing paradigm is taking new leaps every second, and though it seems impossible but the wisest thing to do is to keep up and if possible be a step ahead. Platforms like ad:tech provide you with the opportunity to do that. The exposure to diverse minds from all over the world and enhanced knowledge of global practices always hone your perception to broader prospects.

CNites at the ready

The ad:tech Australia was held at the Hilton Sydney on 15th and 16th of March. This was the 10th year and we couldn’t be more thrilled to have our representatives Neil McNulty, Country Head, Australia and Account Manager Shovan Moullick present at the event.

They entertained a good mix of responses from visitors who were quite intrigued by the variety of services we offer.

Conversations between the soul and the self

Events like these start speaking to you. The moment you set your foot in, you get the drift, now it’s one own choice of whether to anchor or flow along. We generally like to have the best of both worlds and thus engaged in a mixture of both. It was astonishing how some of our perceptions about known methods changed considerably after listening to the best in the field talk about them.

We even had lengthy chats with some about how our services can be better aligned with their organizational goals. Here’s what some people had to say

“Our current employment model needs to change and outsourcing solutions are going to be a big part of it”

“We have a skill shortage right now in the Mobile App space. Capital Numbers offering may be exactly what we need”

Never enough

The list of 10 reasons that the organizers enticed us with to join the event actually get lost in thousand others that we discovered while we attended the conference.

One of the significant features of it was that it was so meticulously designed for the digital marketing mind. Each session we were a part of had ready takeaways that we could start implementing in our next ventures. We are not kidding you when we say that it can easily pass of as the coolest crash course that we have even been a part of.

Two days in Sydney passed away in a blur. So many revisits, myriads of new ideas and such brilliant brains, we realize that not even the year would have been enough. But then again, what really is?

We at Capital Numbers believe in providing you tailor made solutions for your marketing goals, and for that we need to keep ourselves abreast with the best that there is. To know more about what we learnt at ad:tech Australia that could potentially help your business, talk to us at http://www.capitalnumbers.com/

#SXSW2016: Seeing is Believing!

Capital Number_SXSW

We had heard a lot about it over the years. The moment we decided that we would be going this year, we had started lapping up all about it from the internet. We wanted to be prepared for every little thing that might come our way during our stay at Austin. But we were only fooling ourselves.

You can never know what SXSW is, unless you see it for yourself.

From the moment we landed in Austin we were greeted with buzzing streets, thrumming neighbourhoods and nonchalant embrace of thousands of curious eyes all in search of keyholes to the past, present and the future.

We knew that SXSW is the most diverse conference in the world with attendees and exhibitors from around the world. We knew it would be huge. But believe us when we say that it was YHUGE!

We were drowning in and out of conversations with some of the world’s best innovators; the opportunity to hear them discuss their ambitious visions was absolutely exhilarating.

As mentioned a few days back, we had set up a booth (Stand 1530) at the conference. The response at the booth was excellent. We had the opportunity to meet with several brands, business owners and start-ups and talk about potential working areas for the future.

Mr Jason Dodd, our US Country Head delivered a live Pitch on the stage in front of a packed audience. He explained how Capital Numbers helps organisations save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content.

Here’s an excerpt of his pitch:

Capital Numbers offers In-Demand Skills,  On-Demand. We got a team of over 300 Designers, Developers and Digital Marketers who are available exclusively for you on full-time or part-time basis. Unlike Upwork, these guys are our full time in-house employees. So, we are responsible to guide them with technical and creative direction so they provide you with that consistent, high quality output.

Most organisations break Digital into 4 step process i.e. Strategy, Creative, Production and Distribution. Did you know that production costs represent nearly 30% – 50% of any organisations Digital Budget? But that’s not the worst part; a bigger challenge is that agencies cannot become truly strategic in their digital thinking when they are constrained by that “in-house designer who is sitting idle”. Resource constraints or availability often translates to thinking constraints.

Capital Numbers helps organisations to remove these constraints and helps them save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content. Thus we are a Digital Production Outsourcing Company! 

We are working with some of the biggest agencies, publishers and start-ups in the world as their partner for Digital Production. We believe that this is huge market, with the US alone spending nearly $600 Bn dollars in Digital this year. Our target markets are highly creative but technically handicapped.

Our business model is innovative because we can now tell these guys that they can decouple the production process from everything else and thus become truly strategic and solution agnostic. These guys would rather not deal with technical stuff and we give them just that – “Digital Production as a Service”.

Here are some of our pictures from SXSW 2016

IMG_1474 IMG_4322 IMG_4325 IMG_4327

We wanted to speak to everyone, try out every new wearable, and even all the concerts but most of our time was rather happily spent talking to people about Capital numbers and how we could add value to their product or business. We look forward to hitting Austin again in mid of March next year to revel in the extravaganza that is SXSW.

*BRB, enquiring about details for next year*

If you feel that we can help you reduce your digital spend a well, then get in touch and get a free, no obligation proposal for your project within 12 hours. Contact us now.

 

#AroundTheGlobe: New Feeds, Interests, Social Commerce and Like

Friday - AroundTheGlobe

You must have spotted a #RIPInstagram somewhere this week? What about the news of Google and Apple making strange bed fellows? And you obviously know about the new algorithm update to Google Search?

We know that you come across several new updates in the tech world, but seldom get time to read about them in depth. Though, it’s rather important that you are up-to-date with any changes that might directly/indirectly affect your work
So here’s a list of updates from this week that you don’t want to miss:

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Instagram is testing algorithm to re-order feeds as per interests

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Google announces Enterprise Market Suite Analytics 360

3

Messaging app We Chat is becoming a mobile payment giant in China

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Apple looks to Google’s Cloud Platform as it diversifies its infrastructure

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Uber India Is Working on Offering Ride-Booking on Snapdeal

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Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important

#AroundTheGlobe – Food, Social, Data Centre and More

Friday - Around The Globe-V2

Each little update on the technology front every second of everyday are those flap of butterfly wings that start a tornado somewhere else. It’s very important to keep track of these regular updates because they help us connect the dots that form the ultimate larger picture.

We have aggregated a few tech updates that have caught our eye this week, and would love to hear your thoughts about the same

YouTube co-founder, Steve Chen launches Nom, a live-streaming platform for food lovers

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Occulus announced its foray into social side of Virtual Reality on a Samsung Gear VR device

 Picture2

Google has joined the Facebook-founded Open Commute Project – an initiative to share Data Centre

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Android N Developer Preview has been released by Google surprisingly early

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Amazon is unveiling a live TV show on its platform to push further into fashion

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Google’s Deepmind Software AlphaGo beats World Go Champion in 2 games straight

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Keeping up with 2016: the Curious Case of Buy Buttons – Social Commerce

Capital Number_Blog_BuyButton

Facebook is free, and it always will be.  That’s what it still says on the top of the sign up form. Technically it’s still free and fantastic. But there’s a chance that a user might shell out money while on it.

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If you ask how, then let’s take you through the curious case of buy buttons.

And mind us, it’s not just Facebook. It’s every popular social media site -Twitter, Pinterest, Instagram, Tumblr, Youtube, you name it and they have it. Buy buttons have been gaining prominence throughout 2015. There was a flurry of experimentations. ‘Buyable Buttons’ was launched by Pinterest, the same month that Instagram released its similar ‘shop now’ feature. Facebook and Twitter were on tow with their ongoing tests for buttons with similar functionality

The expected response to this rush was not met though, according to Custora, social channels accounted for only 1.8% of the overall sales. But these buy buttons are staying there ground, and tech giants and businesses are still pretty optimistic about them, and feel that 2016 will be different.

So what’s the catch? And why should you as a marketer be interested in these? Let’s find out

Catching them in the act – Tapping into the micro-moments

People lead parallel lives now. One that is real, the other virtual; and these lives seemingly coexist and overlap. For eg. Shopify reported as many as 93% of Pinterests users plan their purchases with the platform.  So why wait for them to remember your product from their pinterest feed and buy it in a mall or e-commerce site? Why not give them the option to buy it then and there.

Picture2I don’t care, I love it – Impulse Buying

Earlier Impulse buying was only possible when someone is actually shopping for something else and happens to like something they feel they must own. Now, impulse buying can be triggered anywhere. People are ogling at pretty pictures of lifestyle products and clothing all day on several social media platforms, some even share them with statuses like

tumblr_m7p5olVD4b1rqfhi2o1_500

A buy button is exactly the push that these consumers need to complete their journey

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Hello, Hi, Let’s make a buy – the shift from Social to Commercial

 Both the above points point to a single thing. Even with your social media marketing, with pictures and product descriptions and witty little anecdotes aligned to your brand. There is a gap, when it comes to influencing the ultimate step in the consumer journey; that is, buying. A buy button fills that exact need gap. Moreover social media is the perfect place where people have influencers to push their decisions, be it their best friend, spouse or their favourite football hero, all they need, thus making it an optimal ground for buying stuff.

One of the impediments to the adoption or success of buy buttons is coming not from the customer side, but from the merchant side, says Cristina Cordova, head of business development at payment solutions company Stripe.

It cannot be more aptly put. Buy buttons can only help after the decision is made, but how do you propel the buying decision, of course with big data and analytics. It’s all about being at the right place, at the right time. A special call out to all those small scale retailers who do not have a functional e-commerce app yet, these social media sites are now ready made market spaces for you to dig in.

We at Capital Numbers are always on the look out for latest trends that can help best meet your branding goals through social media and other digital marketing channels. To know more, visit http://www.capitalnumbers.com/user_engagement.html

Keeping up with 2016: Year of Facebook keeping marketers on their toes

Capital Number_FBMarketing

Stop. Wait a minute. Before you start reading this piece you may want to go refresh your feed again, lest you miss some other update from Facebook. News Flash –  FOMO of Facebook updates are not your own, we are reeling under their onslaught as well.

Give us marketers a sniff of possibilities of better reaching the audience and we will be like dogs with bones. This week particularly, Facebook has been throwing one curve ball after the other at us, with significant updates in UX and features, and we won’t deny that we are interested and want more!

So do we “like” the updates, let’s find out!

Like it. Love it. But you can’t ignore it.

In one of the most significant changes ever done to its UX. Facebook rolled out “reaction” buttons an augmented version of the like button enabling users to respond to post in a more nuanced manner. Facial expressions tagged “love,” “haha,” “sad,” “angry” and “wow” now can be used to respond to a post.

2015-10-08+18_12_22

Marketers earlier found it difficult to gauge the exact reaction to a content / ad simply from a “like” and consumers are sometimes too passive, indifferent or busy to let their exact feelings known in a comment. Now, they will be able to at least get a drift of what their consumers feel about a particular post.

As LiveWorld CEO,  Peter Friedman told SocialTimes,

“For brands, it opens doors not only to evaluate the success or relevance of their content, but to create meaningful customer experiences and humanize the brand. It’s an opportunity to engage customers on a deeper level, more often and with better results. Social is fundamentally an engagement media form with the secret sauce being emotion. That’s what achieves desired business results because customer involvement drives commitment, which drives loyalty, awareness and sales.”

Though Facebook is yet to differentiate between the reactions yet, all the reactions would be counted as additional likes, for the moment. Facebook says that the way users react to a post will be later incorporated to affect the algorithm in rather complex ways.

The full potential of these reaction buttons can only be realized if only we are allowed to use them to target our ads. We already have metrics on “likes”, if we get data on these reaction buttons too, it can significantly help us in understanding our work better.

Some brands wasted no time capitalizing on the frenzy though

Chevrolet was one of the first

Canvas. Canvas on the ‘wall’!

Move over Carousel ads, Canvas ads are here. A gift addressed specially to marketers, Facebook launched interactive mobile ads called Canvas earlier this week. The canvas ads are an augmentation of the carousel ads which allowed users to swipe through more of brand content if they expressed interest in a line of content.

facebook-ads02

Source: Engadget

Canvas ads resemble mini-websites that designed around specific products but it reportedly loads 10 times faster than web pages. The idea behind canvas is pretty much evident in its name itself, it allows brands to tell stories without having to worry much about restrictive spaces. Current launch partners for the Canvas experience include Lowe’s, Coca Cola, L’Occitane, ASUS and Burberry, these are brands which aided Facebook in testing the canvas experience.

The canvas ads should enable more immersive mobile experiences, thus can hugely impact brands especially looking to target mobile consumers

Facebook understands and you must too, that social commerce is here to stay. It’s an intersection of a lot many crucial marketing points and too ignore it is folly. You must always stay one step ahead, adapting to the latest developments as seamlessly as possible and one of the only ways to do so is emphasis on creation of media agnostic content.

We at Capital Numbers always try and keep abreast with advancements in digital marketing fields to help you craft your marketing communication and meet your business goals. To know more about how to best use these continuous updates, visit http://www.capitalnumbers.com/user_engagement.php

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