1
5 Big Mistakes Agency Owners Often Make!
2
Busted: 7 Myths of Working with Remote Teams
3
Why Do Small Businesses and Agencies Fail at Social Media Marketing?

5 Big Mistakes Agency Owners Often Make!

Running an agency successfully is not an easy task. Not everyone knows what it takes to master the art of running an agency.  There are many factors that you must keep in mind, but the most important thing that you can do is to learn from mistakes that others have made. If you know what the common mistakes that agency owners make are, you can avoid making them. Without much ado, let’s check out the list of mistakes you should avoid as an agency owner.

Lacking a Speciality

Most of the agencies generalize their services and ignore focusing in on a specialty. They offer multiple services to any or all clients hiring them. This generalization restricts their working area. Thus, they only work with local clients or with those clients who have a pre-existing relationship with the agency.  Specializing your agency is very important. Industry experts suggest that to be successful as an agency you should be proactive rather than being reactive. You should draw your roadmap and go after those of whom you think will make your perfect clients, rather than cater to all those who appear at your doorstep.

Agencies are often afraid to focus on a specialty due to three main reasons. They are as follows:

  • Agencies think that they will not be able to find their perfect clients as they don’t know the desired characteristics of their perfect client.
  • Most agencies do not want to turn away the clients who show up at their door offering them work.
  • Many agencies operate from a fear that they will end up choosing the wrong specialization.

One common trait of most successful agencies is that they all have a clear roadmap of what they want and where they are going. This clear map helps them to establish authority and credibility in the industry they choose.

If you are willing to leave your fear behind and choose perfect clients for your business, all you have to do is analyze your past and existing projects. You make note of the projects that were profitable, easy to work on and that delivered great results. These are the projects you must target for the future. When you and your team are satisfied with a  project, productivity will increase.

If you are not willing to choose certain projects and, therefore,  leave some behind, you can choose a narrower scope of service or technology instead.

Relying Too Much on Word-of-Mouth Referrals

While word-of-mouth leads are considered to be the lifeblood of most agencies, relying only on such referrals is a mistake that you will regret later.  As discussed in the previous point, agencies should adopt a more proactive approach rather than being reactive. Relying on word-of-mouth for leads is problematic as you are reliant on something that is not directly in your control. You can never be assured of lead generation. It might happen or it might not happen. The fate of your agency should never be in the hands of other people.  You have to adopt a proper system to generate new business.

Internet marketing can help you generate leads and to place control into your own hands. Inbound marketing is a great way to drive traffic to your website.  Attracting targeted traffic to the landing page and capturing the leads by nurturing them through good content is no longer a secret. Content will help you to find your perfect clients. This leads us to another common mistake that agency owners make.

Wrong Content Marketing Strategy

Having the wrong content marketing strategy is so common that almost every agency has done it. Many agency owners spotlight their portfolio, testimonials or case studies thinking that they would get an overwhelming response from their clients, but they fail to develop their agency blog in a proper manner which, in the case of most agencies, has more appealing content.

If you constantly write about yourself instead of content that the user finds useful, you will turn the reader away instead of converting them into clients. The content should be such that it helps readers to solve a problem.  Using generic calls-to-action is another mistake that most agency owners make on their website.  You should pay close attention to the calls-to-action and your content marketing strategies if you want to succeed.

Not Interacting with Other Agency Owners

When it comes to being an agency owner, “No man is an island,” as John Donne said. This is an excellent adage to follow. Agencies are one of the toughest businesses to run and it becomes more difficult if you adopt a strategy to go alone. If you think no one else knows how to run a successful agency, this is a wrong attitude.

Instead of bearing the entire burden on your shoulders alone you must learn to delegate. Talking to other agency owners can prove to be therapeutic for you. You can learn about the things they are doing right, and gain a sense of community.

Avoiding the Learning Process

Learning is an ongoing process which most agency owners avoid. This could spell disaster for your agency business, especially digital agencies. Clients expect digital agencies to constantly stay involved in the learning process so that they have knowledge of the latest market trends. You should never stop your learning process as an agency owner.

These are some of the most common mistakes that agency owners make that can hinder the success of their business.  Make sure that you avoid these mistakes to ensure your ability to be a successful agency owner.

Busted: 7 Myths of Working with Remote Teams

With Cloud Storage and Cloud computing becoming a way of life and business for most big organizations throughout the world, it is now slowly becoming more and more common for companies to hire remote employees. That is, employees who would not be working on the company premises, and in some cases, never even meet face to face with the company’s leadership. They would, instead, be hired based on virtual interviews and online tests. This might sound like a novelty, but it is slowly becoming a reality. The most common forms of cloud working are working on mobile, or from a personal computer at home or any remote corner of the world.

There is a reason why remote work is becoming more popular. Skilled employees are now searching for positions which are autonomous and allow for more freedom. This not only helps them to spread their wings but also nets the company good returns. In this article, we’re going to dispel some of the most popular misgivings and myths that surround remote working.

  1. The first myth is that people who work remotely are not as productive as the employees who work on a site. However, with the presence of modern-day tools for tracking employee activity and progress, such as Slack, there are a lot of ways in which remote employees can be managed and productivity can be monitored. The key is to find out a stable mode to evaluate and measure the performance of others.
  2. A second misconception is that employees who are remote aren’t as skilled. According to this misgiving, skilled employees prefer a formal office environment. They feel that remote employees would never be able to qualify for lead positions. This is especially true for cases where the employee is an independent freelancer or contractor. This, however, is just the contrary. Hiring remote employees would mean expanding outside of your geographical boundaries and being able to mine for talent in uncharted territories where your business might not be physically present.
  3. A third myth that plagues some businesses is, “It is difficult to find remote employees”. This, while true to some extent, can be remedied by reaching out to talent-listing sites such as LinkedIn. There are also innumerable forums and sites which list independent contractors and freelancers who might be inclined towards remote working. It is also useful to locate retired professionals who might be open to earning some extra money working from home.
  4. Companies often think that it is extremely difficult to manage and communicate with such employees, but in today’s world, where workplaces are empowered with forums and message boards such as Trello and Basecamp, it is no longer difficult for a company to communicate with remote employees. Slack is a real-time communication portal that is very similar to Skype. Here, not just individuals, but teams too can communicate with one another and create the sense of a virtual workplace.
  5. Some people think that remote work has no scope beyond IT and data entry. This was true for a considerable amount of time, but now you see companies hiring remote workforces for product development, sales and marketing and work related to SEO.
  6. There is a common misconception that remote employees can not develop any feeling of kinship with the company or its goals. That, however, would not be true. There are plenty of qualified freelancers who are used to working from home and who commit to a company for the right price.
  7. Last, but not least, remote employees are able to be more flexible with the hours they work. They have no demand or need for changes in their work schedule to suit their own convenience. Their hours can be ensured with a virtual agreement/contract.

These, in short, are some of the common myths about hiring remote employees that now, hopefully, stand busted.

Why Do Small Businesses and Agencies Fail at Social Media Marketing?

Social media marketing is an integral part of making a site more popular to the target consumer base. There are numerous benefits to placing an advertisement on social media. If you open a fan page of your company on Facebook, for instance, then you can use your personal contacts list to spread the link and gather more followers by means of ‘likes’. The more friends that ‘like’ your page, the more likely your page will be visible around the virtual world. Suppose one person from your Facebook ‘likes’ your page. The people on their friend list would be able to see that the person liked a page and would be curious to check that page out. If the curious person also ‘likes’ your page, the cycle of spreading ‘likes’ goes on and on. If you follow the principles of online PPC techniques,  you can place advertisements on Facebook (and other social networking sites) where a person would be able to view your advertisement if he/she displays a leaning towards the kind of product or service you sell.

Twitter is not far off. The Twitter Analytics feature platform is of huge benefit to business owners. Through it, a business can track the changes in the size of their customer base. In addition to this, they can also see the demographics the followers belong to, and their tastes and preferences.

The question remains: why do small businesses shy away from using social media to their full benefit? The answer is multifaceted:

  • The majority of small companies, especially start-ups, are intimidated by the idea of social media campaigning. To them, a social media campaign is something that requires a lot of time, resources, efforts and energy that cannot be afforded. A lot of these companies are not aware of campaign tracking tools such as Google Analytics, Twitter Analytics, Omniture, etc. Because these companies want to play it safe, under the notion that social media campaigns only work when a company is well established, they end up depriving themselves of the benefits that online business campaign tracking tools can give them.
  • Many times, a company doesn’t even have a plan for conducting a campaign on social media. They simply enter the space and work randomly, even taking flawed routes (such as bombarding members with spam messages). As a result, their campaigns fail and they end up dismissing the effectiveness of social media campaigning as a whole. Social media marketing requires a plan in order to succeed. Each business needs to target a certain demographic and then develop their campaigns accordingly, instead of simply making a universal appeal. They need to make use of tools, such as market survey tools and holding consumer contests, with special offers to be won as prizes. Yet, all these, for some reason, intimidate smaller companies.
  • There may be companies that feel that the competition is very packed and that the ‘early birds’ have caught all the worms. That is, the bigger or early-arrival companies have already reaped all the benefits from a particular social media strategy and occupied all the niches. While this fear is not totally unjustified, it is also true that sustained and diligent marketing can indeed popularize a company among social media users without even needing to spend much on advertising. For example, if a company sells health products, they can hire people to research health-themed Facebook groups (or other social media communities)  and promote the products of the company. They can participate in discussions on social media groups and share the positive aspects of the products that are being sold by the company. In doing so, you gain popularity within a particular niche.

Thus, it’s mainly a combination of unrecognized potential and a presence of uncertainty regarding social media that prevents small companies from achieving success in social media marketing campaigns. The scenario is slowly changing, but as small and niche businesses become more informed about social media marketing, there’s a promising future ahead.  

Copyright © 2012 - 2017 CapitalNumbers Infotech Pvt Ltd. All Rights Reserved.