Plus: Eight Places to Strategically Deploy Banners and Ads for Best Results Are banner ads “dead?” No! Just the opposite.They’re actually an under-utilized marketing asset. Despite the claims of many, banner ads are still an effective way to reach your audience and pull in revenue. Consider how banner ads were used to great effect for …
In case yours is a business that is working towards creating a strong presence online, chances are that you already know the benefits of social media marketing. And if you haven’t started using social media for business to spread the word, you are missing out on many opportunities. Whether you are a small, medium or …
The real secret behind great inbound marketing is through emails that create a high click-through rate. As click through rates are the second most important metric of your email campaign, maintaining a high click-through rate is paramount. As you know, by clicking on the links in the body of an email the subscribers is sent …
Have you ever sent an email to your clients, but received no response? You may wonder what may be wrong with your campaigns that is making them ineffective. Every day over 144 billion emails are sent for promotional purposes. In fact, email marketing is regarded as one of the leading channels for business communication. With …
The current situation in the consumer market is simple. If consumers don’t develop brand loyalty, then businesses cannot grow. There are examples of companies who produced high quality products, yet found themselves floundering on the market because of a lack of brand loyalty from their consumers. Why Brand Building is Important Although Digital marketing, with …
Whether you are a small business or a big agency, there are many advantages to attending trade shows. Even though you might have to typically travel a lot to attend these shows and fairs, there are ample reasons to participate in such shows that include gaining valuable knowledge, experience, product exposure and more. ad: tech …
The year of 2017 has brought forth a host of new promises and hopes. And just like it marks a new beginning for the world and the lives of people who inhabit it, it also heralds a new beginning for the marketing, advertising, and market research industry. For every year, it is essential to note …
Marketing is an arena that has changed over the past few years. Marketers, with time, have changed their tactics to reach the target audience. After analysing and tracking the results of yester years, marketers have realized that customers must connect with the products on a deeper level. This is the reason behind the growing needs …
The term ‘B2B’ is fairly familiar to people who belong to the market research or digital marketing industries. It is a field where there is an exchange of technology, information, services and products between businesses rather than between a business and its customer. As with every other field of technology and business, the trends and …
If the election of Donald Trump was a revolution, then it was un-televised. It was posted, tweeted and live-streamed. To give you an estimate of the extent, a survey of US adults shows that 44% reported having learned about the presidential election from social media. Presidential campaigns are no different from brand campaigns really, …
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