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Will Donald Trump End Outsourcing In 2017?
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Lessons In Effective Email Marketing – Presidential Elections 2016
3
The Art Of Winning With Websites – Presidential Elections 2016
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Why The Presidential Elections Of 2016 Were Also Social Media 101
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How Usage Of Data Significantly Influenced The Presidential Elections Of 2016
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4 Ways In Which Technology Changed Everything About Presidential Elections In 2016
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Hello from the bots side – Conversational Commerce ft. Facebook Messenger Chatbots
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AWSome Day!
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200 New Year Resolutions of Capital Numbers
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Capital Numbers wins Best SME Startup Award at The Telegraph INFOCOM SME Awards 2014

Will Donald Trump End Outsourcing In 2017?

With Donald Trump finally making it to Presidency, there has been a lot of turmoil and panic in countries such as India and China with the threat of ending outsourcing to these countries. At first glance, it seems quite impossible since all major American corporations have utilized this resource as a long-standing practice, outsourcing their manufacturing to  China (notably tech firms such as Apple and Hewlett-Packard) or customer service/data management jobs to India. For years, outsourcing has been the norm in the world of American corporates and now, it appears that President Trump is threatening to bring it all down. He has already started working on doing a complete overhaul of the H-1b visa system, which has left the fate of hundreds of Silicon Valley workers hanging in the balance. Among the widespread panic that it has caused, aspersions are being cast regarding the steps that would be taken with regards to putting a stop to outsourcing.

A lot of company spokespersons are trying to assuage fears by stating that it would be next to impossible because manufacturing goods in the United States would mean a hike in the cost of production (owing to monumental labor costs), and thus cutting down on worldwide profits significantly. According to Andrew Rassweiler, Director of Materials and Cost Benchmarking at IHS Technology, products like an iPhone (Apple is one of the most prominent firms to engage in outsourcing) would cost around $2000 if all its components were to be individually manufactured in the US. That, needless to say, is far beyond what most people would be able to afford. Apart from the production losses that Apple would incur, it would also lose a lot of the political goodwill it enjoys from its consumer base worldwide.

From this alone, it is clear that it would be next to impossible to put a total stop to outsourcing (or to describe the term more precisely, offshoring). However, it is definitely possible to resort to protectionism. Tariffs and import duties can easily be imposed upon Chinese-made mobiles or automobiles made in Mexico  (Ford, to be precise).  That would set the US back 100 years as far as economic development is concerned; setting aside the fact that it could likely create trade wars with countries like China. This action could create political instability worldwide. the process has already kick-started with the US, under Trump, withdrawing from the landmark Trans-Pacific Partnership that had been inked between a host of countries with the aim to lower tariff and nontariff trade barriers. On the domestic front, too, the scenario would not be too cheerful with widespread unrest owing to a 30% dip in consumer spending on electronic and other goods of daily use.

Plus, here’s another point: The “rust belt” of the United States (i.e. states such as New York, Pennsylvania, Ohio, Indiana, Michigan and Illinois) were the primary swing states (a few of the aforementioned ones) that voted in favor of Trump. So, it’s not surprising that his administration would rush to fulfill its promise. However, this isn’t the fifties when the bulk of the American middle class were working in the manufacturing industry as a primary livelihood. Ever since the base of manufacturing shifted to China, rust belt workers have had to find alternate ways of living.There is a portion of this society who sustain their livelihood through assistance programs such as food stamps and others have joined the service industry. It’s an unfortunate fact that workers who do not have a college education/degree aren’t in great demand any longer in the United States. With technical degrees not as highly sought after by current American college students, there is the question as to who would be able to fill the ranks of the new (technical) jobs created by automation in various fields. The only option that companies may have is to either hire from abroad and pay relocation expenses for these skilled workers  (and let’s not forget that H-1b visa is already in the eye of the storm), or simply remain to outsource them to IT hubs abroad. Forcing these companies to get back to the pre-automation period and rely on unskilled laborers is simply not possible anymore. Manufacturing is all but dead in the USA; there’s simply no demand for home-grown workers in this field anymore. Reversing this is not just difficult, but simply impossible.

What the future holds remains to be seen, but with very real and practical concerns that surround the thorny issue of outsourcing. Considering all the facts, there’s little chance it will be stopped soon. Already a lot of foreign Silicon Valley professionals are boarding flights back to their home countries because of the new measures were taken regarding the H-1b. If outsourcing is targeted next, Trump will surely risk his credibility and respect as a president, and may possibly even have to contend with the threat of being impeached due to corporate lobbies alone in Congress who may push for his removal.

Lessons In Effective Email Marketing – Presidential Elections 2016

‘Emails’ – was included in a recent article, “5 words that explain 2016.” This probably isn’t surprising. If you have been following the presidential elections, you might agree with how Bernie Sanders aptly surmised, “The American people are sick and tired of hearing about your damn emails.”

Let’s talk about the effect of emails on this year’s election. Before we lose all your interest, rest assured that we are not going into another relentless analysis of how the Clinton Email scandal, and it’s dizzying coverage, shaped the results of the election. We are instead going to talk about emails that silently changed the course of the election.

Email has become the gatekeeper of our online identity. Think of it this way, how many forms and services do we sign up for by inputting our email? This has made email, if used correctly, one of the most efficient marketing tools of any industry, as is clearly reflected in our survey data.

– Marcel Becker, Core Product Director at AOL

Despite unprecedented access to sophisticated digital machinery, emails were still a very important tool in the arsenal of almost all candidates. It still stands poised as arguably the fastest, most effective way to reach a large demographic. More importantly, it’s noninvasive. People make a conscious effort to open an email and read through it at a time when it’s convenient to them.

If political campaigns can work with emails through their rigorous and real time TATs (Turn Around Time), we should be learning a thing or two from them. Let’s have a look at the kind of patterns that emerged from the presidential candidates trying to leverage emails to their advantage.

#1 Keeping It Personal

Keeping emails personal happen on many levels. Though many experts think that the presidential candidates missed a lot of opportunities when it came to personalization, they still hit a lot of the right points at a lot of right places.

Both the Clinton and Trump campaigns made sure that their emails appeared to be coming from a  specific person, be it the candidates themselves or their surrogates, making them appear to be a personal email. The Trump campaign also used the first name of the recipient to address all emails, following the best practices of email marketing.

Another level of personalization came from using data to micro-target demographics. Data gave both the campaigns a detailed understanding of small groups in demographics. They used it real time to frame their content, for their design and their CTA’s (Call To Action).

#2 Keep Them Guessing

We all know the importance of subject lines and their role in click rates. The campaigns understood this as well. They made sure that most of their emails had subject lines that were intriguing.

For example:

The best Trump performers, during the period of Sept. 20 to Oct. 20, was an email marketing campaign with the subject line, “American Won Last Night,” deployed on Oct. 10. Following the second debate, the emails reached an audience of 2.4 million, with an inbox rate of 61 percent and a 28 percent read rate.

Source: DMN

The best-deployed email marketing campaign for the Hillary Campaign, between Sept. 20 and Oct. 20., read in the subject line: “Sorry to send this.” Launched hours after the leaked tapes of Trump’s groping remarks, it reached 2.5 million people and produced an inbox rate of 90 percent and a read rate of 24 percent.

Source: DMN

#3 Keep It Urgent

A noticeable strategy being used, particularly by the Trump Campaign, involves evoking a sense of urgency.

An article on not imperative notes, “Per week, 40% of Trump emails referenced the number of days left until the election. This is further augmented by use of emphatic subject lines such as, ‘We’re Being Overrun’ and ‘I’m fighting for YOU.’”

Here is some valuable insight from the overall email marketing campaigns of elections 2016.

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Make the best use of email marketing for your brand by personalizing your content, and micro-targeting your audience. To know more, contact us at http://www.capitalnumbers.com/contact_us.php

The Art Of Winning With Websites – Presidential Elections 2016

Legend has it that the presidential race between Richard Nixon and John F. Kennedy pivoted on a single night. September 26th, 1960, for the first time ever, a presidential debate was broadcasted on national television

“What happened after the two candidates took the stage is a familiar tale. Nixon, pale and underweight from a recent hospitalization, appeared sickly and sweaty, while Kennedy appeared calm and confident. As the story goes, those who listened to the debate on the radio thought Nixon had won. …Those that watched the debate on TV thought Kennedy was the clear winner. Many say Kennedy won the election that night.”

~ TIME

Fifty-six years hence, television is no longer a game changer, but the powerful influence of technology over presidential campaigns and communications has only progressively increased.

That exponential growth is evident when we look at the role of websites within the presidential campaigns.

Despite their different stances on issues and their widely different personalities, we must acknowledge that both Hillary Clinton and Donald Trump had eyes on the same prizes.  They wanted to raise funds, gather and influence potential voters, and then ultimately drive them to the polls, where voters would choose them over their rivals. Arguably one of the major ways in which they sought to gain these prizes was through their websites.

Websites are the backbone of any and all content strategy in the digital world. Like brands, candidates treat their websites as extensions of their personalities, their promises, their claims, their wishes and their ultimate message to voters. Studying the websites of candidates is thus heavily beneficial to those who are looking to catch scalable and sustainable trends in online marketing.

Let’s have a look at the potent ways in which both candidates got creative with their websites

Audience Sets the Rules

Even though the bare structure of the websites of both Clinton and Trump are similar, they are still distinguishably different. You don’t need to be an expert to figure out what is different. You just need to look at them carefully.

Clinton capitalizes on fun, vibrant design and sophisticated functionality, specifically directed towards the younger progressive audience that she was trying to appeal to.

Trump, on the other hand, plays around with bold ideas and classic themes – directly in sync with the conservative audience that he was appealing to.

From the color selection to the font, to the linguistics – every little thing on each website is a reflection of the demographic that the candidates wanted to speak to the most. Audience data, knowledge about demographics and regular engagement also evoked real time changes in the websites of both candidates.

UX Is the New Handsome

The campaign experience is much more complicated now. It’s relentless, persistent and exhausting.  In the past, it was about candidates speaking to the public in person or on TV, but now it is that and much more. The campaign experience is now twenty-four hours a day, seven days a week. The candidates speak to the public all the time, through social media, through television, through distributed content, through appearances, through their choices of allies and even through their clothing choices. All of this information and experience is calibrated and culminates into the website.

The user experience of the website is as important now as for how looking good on TV was in previous times and the campaigns are well aware of this. Clinton, for example, sports a website that’s built with mobile-first best practices. Its contextual navigation helps tell an engaging story. Trump’s website is mobile responsive as well. On top of this, it’s lightning quick because it’s primarily text and isn’t as populated with multimedia content such as his rival website. It may not be as enjoyable from the modern web perspective, but it works with its audience. The results stand as a testament.

A Tool That Changes Shape

Everything about the presidential race was about being efficient and effective. Any need for changes was recognized, acknowledged and implemented within a matter of hours. That same process was reflected on the website. So, it’s natural that these websites were agile and quite scalable. The most interesting part about this was how the website platforms were used to churn out the most engaging and interesting content. For example, Clinton used her website homepage as a real-time fact checker during the first debate with Donald Trump in an effort to combat, what the Clinton team felt, was Trump’s ways of evading the truth. You can also check out the Birthday Chronicles that her team created on Clinton’s 67th Birthday. The tool engaged users by telling them to celebrate Hillary’s birthday by seeing what she was doing the year they were born.

There are much more highlights of websites, like the great integration of social media and clear line CTA’s (Call To Action) of both campaigns as well as the websites of the candidates who didn’t make it to the general elections. They implemented some of the best ways to achieve their targets and goals. 

Why The Presidential Elections Of 2016 Were Also Social Media 101

If the election of Donald Trump was a revolution, then it was un-televised.

It was posted, tweeted and live-streamed.

To give you an estimate of the extent,  a survey of US adults shows that 44% reported having learned about the presidential election from social media.  

Presidential campaigns are no different from brand campaigns really, so social media as a medium should not really surprise anyone. In fact, it’s nothing new. Barack Obama’s campaign was actually the first campaign to truly harness the power of social media, as it was utilized to help spread his message, gather grassroots support and empower people through engagement.

As recorded in an article, the Obama campaign reached 5 million supporters on 15 different social networks over the course of the campaign season. By November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

“No other candidate has ever integrated the full picture the way [Obama] has, that’s what’s really new about his campaign,” said Michael Malbin, executive director of the Campaign Finance Institute.

Then why is everyone hailing  Trump’s election as the “first real social media Presidency”?

There are three ways we can decode that. We study the size of social presence, the notable trends, and the overall impact. Understanding these will help you realize that social media is no longer just the medium for the message, but the driving force of any campaign – presidential or otherwise.

Let’s delve into it:

Social Media by the Numbers

When Barack Obama took office in January 2009, Facebook had a user base of 150 million, now it’s a mammoth 1.8 billion. The second most popular social media was MySpace, and Twitter closely trailed in third.

The above information might have made you feel two things:

  1. Was it really just 8 years ago?
  2. I’m getting old.

Jokes aside, the numbers also give us a clear idea how much space social media has come to occupy in our lifestyles and culture.Still, when we look back at the numbers from the election this year, it feels surreal.

Andreas Sandre compiled these important numbers in his brilliant medium post. We’ll  leave some here for you to take in.

Election night was “the most-Tweeted election day ever, with more than 75 million global election-related Tweets sent from before the polls opened to just after the president-elect Donald Trump’s 3am ET speech,” according to a joint press release by Twitter and Buzzfeed.

CNN reported, “8.8 billion posts, likes and comments were posted between March 23, 2015, when Ted Cruz became the first politician to declare his candidacy, and November 1. The company said the second presidential debate, held in early October, was the most talked about event of the campaign. It generated more than 92 million “interactions” by almost 20 million users.”

Snapchat, “which on any given day reaches 41% of all 18- to 34- year-olds in the U.S., its younger users have been immersed in the election, too, with nearly two-thirds following it closely, according to USA Today.

Notable Trends

Election Campaigns have always been torchbearers when it comes to adapting to new technology and engaging in their creative usage. The usage of social media to their benefit was no different. Here are three ways in which campaigns were leveraging their social presence.

Vertical Social Media

The practice of blasting the general message is done and dusted. Social gurus have been preaching about ‘vertical social media’ for some time now. The election campaigns showed the world how it’s done. Content was tailor made for each platform. No matter the volume of content distribution – using unique content for each medium, you could easily identify the platform of every candidate.

“The crossover between the audience on Snapchat and the audience on Instagram is pretty high, but they respond to different content in different ways. On both we hope to forge an emotional connection with [Secretary Clinton], but the Snapchat audience is more intimate, and Instagram is way more quirky.”

– Clinton Campaign Staffer

Micro Targeting Through Social Data

The election campaigns were high on data – and they drank it from the fire hose that is social media. Social network data, voter information and sentiment analysis were all used to drive key campaign decisions on the go. Social media also made it very simple to customize communication for micro portions of the demographic. They interpreted everything from Tweet Copy to Instagram videos to script campaign messages that were delivered by the candidates and surrogates.

Social Media – The Ultimate Amplifier

Till now, the general practice in the advertising world was crafting  campaigns for traditional media, which were then adapted for digital purposes, but election campaigns are anything but traditional in this area. Most of their campaigns seem tailor cut for social and digital distribution and, if need be, the same was optimized for other platforms. From voter turnout to raising money – social media ruled all campaign agendas.

Social Media Influence:

The Rise of Post Literate, post Truth World

“Did social media ruin the election?”

“President Trump, thank Facebook”

The aftermath of Election Day can be well captured in a similar series of headlines that popped up every 2 seconds. Marketers and political pundits alike  frantically trying to post their conclusions about how social media may have been the major force to tilt the election this year.

While numbers were debated, and polls took a beating – there are some inter-related points that every sane person agreed on,

social media has brought us to the edge of a post literate, post truth world. Social media, known for being the messiah of the voiceless, apparently gave voice to the ‘fake’ and ‘untrue’ as well.  In addition, the social media algorithm formed a classic case of echo chambers that prevented people from having a full and factual picture of the scenario.

Such is the situation now – that most tech giants are being forced to understand their responsibilities as news bearers.

We can really go on and on about the impact of social media on Elections 2016. Heck, even Wikipedia felt the need for a separate page due to its unprecedented influence.

There’s a reason why everyone is documenting it, and why we have been babbling about it for almost 1000 words now. The elections of 2016 make an elaborate case for the do’s and don’ts of brands in social media.

How Usage Of Data Significantly Influenced The Presidential Elections Of 2016

“There is a level of sophistication and knowledge about the electorate in battleground states that just gets advanced every four years.”

– Mr. Plouffe

The 2016 presidential election showed that the use of data to identify, persuade and turn out voters has become increasingly nuanced and sophisticated. All roads lead to the White House, and all routes were carved by data.

Quite literally, right from the primaries, most presidential candidates used data analytics to chalk out their respective maps of the race. Then, you may ask, how did data about the same electorate tell different stories to each presidential candidate? It’s a valid question and, quite simply, the essence of data science.

If you are a marketer who is interested in figuring out how best to use data to leverage your position and campaigns, then the presidential elections of 2016 is one of the best case studies from which you can learn the do’s and don’ts from.

Let’s bring into focus the lessons that are as relevant for any marketing campaign as they were for the presidential campaigns.

#1 Data May Be Accurate, but It Can Still Be Subject to Human Flaws

Hillary Clinton’s campaign was proudly data driven. It generated dizzying coverage from tech and political enthusiasts alike. It was sci-fi(ish), to the extent that they used terms like “cost per flappable delegate”. The Clinton Campaign took the concept of micro-targeting to a level of exquisite art.

So, when she lost, the backlash over the data was swift and ruthless. Over-dependency on data was ridiculed, data did not fail; the human beings who analyzed it failed. The colossal collapse of most polls showed us how personal biases can percolate into sample biases, bad survey designs as well as several other loopholes that can ultimately paint an untrue picture.

#2 We Should Live in the Moment, Not the Past

Cambridge Analytica, the firm which informed key decisions on Donald Trump’s campaign travel, communications, and resource allocation – put out an articulate, yet the abstract explanation of how they went on to achieve the impossible.

One of the unique things that they emphasized is a real-time collection of audience data and quick response to it. They really believe (and it’s very plausible) that this gave them an unrivaled insight into where the race stood every day, as well as giving them fresh information to add to its commercial and demographic data.

#3 Marriage Between All Kinds of Data Nets You the Winner

In an article from what feels like a prehistoric era now, May of 2013, Wired magazine gave us a simple formula:

Big Data + Social Data = Your Next President

They hit the nail on the head. The winning campaign apparently benefited a lot from fully integrated teams carrying out research, data science, and digital marketing. In fact, as the Cambridge Analytica proclaims, “Their workflow created a circular learning process. Field surveys directly influenced the data modeling. In turn, it built audiences for digital marketing, TV ads, mail and other engagement. Field research then tested the effectiveness of voter targeting, which adapted and improved accordingly. This circular process meant the campaign was constantly learning and improving its outreach.”

These are exciting times for data, but numbers are what we make them be, and the presidential elections are just one of the many testaments to that. If out of all lessons, there’s one that we would strongly preach, it would be about the need for data science to be client specific. A proper understanding of history, premise and context are imperative in building a watertight data informing system.

4 Ways In Which Technology Changed Everything About Presidential Elections In 2016

“Did the internet elect the president?”

As absurd as this may sound – this is no doubt an actual headline of an article by CNN – and to be clear they are not at all far off from the truth.

Even if we are to strip the phenomena of its political – social ramifications (which is sort of impossible, but we shall try to give it an objective view), this statement still manages to tickle our intrigue beyond measure.

It’s because you can’t help but notice the striking parallels between presidential campaigning and brand marketing – as in essence, both processes are about enabling and ensuring that your audience gets your message loud and clear – which propels them to take the kind of action that you’d like them to.

“There’s really not that much of a difference between politics and regular marketing,” an unnamed senior official of the Trump Campaign told Bloomberg’s Joshua Green and Sasha Issenberg.

US Elections have always been on the radar of marketers per say; from the first televised ad campaign back in 1952 to Barack Obama’s unprecedented use of social media in 2008, US Presidential races have always seen candidates leverage the latest technology to reach more and more prospective voters.

4 years is a lot of time when you consider technological advancements – so no one would be surprised if we are to talk about the deeper penetration of technology and more dependence on technology now more than ever – but the trends and effects we noticed in 2016 were a lot more than just that.

As mentioned earlier, the tools that were being used rampantly are hardly surprising, but the art of their deployment, the levels of execution and the unprecedented effects left the world stunned.

Let’s talk about 3 ways in which technology helped change the presidential race in irrevocable ways:

Technology created illusionary worlds

If you are a Donald Trump supporter, you strongly believed your candidate was going to win.

If you are a Hillary Clinton supporter, you strongly believed that your candidate was going to win.

If you are a Bernie Sanders supporter, you strongly believed that your candidate was wronged in the Democratic primaries and had a real shot at winning if given a chance.

If you are a third party voter, you strongly believed that you are on the right side of history by not compromising on your ethics and had valid reasons to vote for candidates who couldn’t in any way win.

The thing is, all the above situations, though not mutually exclusive were still processed as mutually exclusive facts. How did that happen? Well, the answer’s simple. Social Media and Search algorithms that are designed to show you ‘optimized results’ / ‘best results’ / ‘results that you formed virtual echo chambers around people. They constantly got their beliefs and prejudices validated and they constantly met people who were thinking the same and saying the same. So people were literally living in their own worlds, and they didn’t even know.

Technology helped find facts and delusions

Extensive write-ups, discussions, debates – on policies, issues, past stances of all candidates were readily available. In fact, when up against a candidate who can easily evade truth – Hillary Clinton turned her own website into a fact checker during the presidential debates – that fact checked what both Donald Trump and Hillary Clinton said real time. So, arguably this has been the most transparent election ever.

But, not everything written on the internet is “true” – and not everyone knows that. The technology the great democratizer let everyone publish anything they wanted to – and that was a boon and a bane. While even ordinary people could genuinely publish what they see and feel along the course of the election – several fake news sites worked in tandem to populate the web with fabricated stories that hurt the candidates. These stories conveniently found their way into the feeds of 62% of US populace who depend on social media to find their news.

So people had the facts, and they had fake news. What tilted their vote completely came down to the particular individual.

Technology fell short

This election saw a deluge of data – data were used for everything. Right from deciding on communication tones, to the way in which the candidates dressed and how they super targeted ads.

There was so much precise data that painted such comprehensive pictures that most candidates could easily sort out sets and carve their communication around them. Each candidate thus had a clear view and a clear path of how they could win all of the diverse groups in a country like America.

There was so many data and yet not enough. Because polls collapsed right and center when it came to their predicting the tide of the election, they were not even close. How did they fail so miserably? The reason maybe the wrong choice of samples and subjects, dishonest participation, wrong analysis and a combination of all – pollsters are still trying to wrap their heads around, though – as to how they could be completely wrong.

This was a macro view of how technology shaped the perception and conversation in the Presidential Elections 2016. But we would do this topic no justice if we don’t delve in detail.

So we would be talking about this in a series of blogs where we explore Impact of Social Media, Big Data and Advertising Tech on the election – where we are planning to wrap our talking points under the following heads: Amount spent, innovative strategies used, historical contexts and future trends.

Stay tuned for more!

Hello from the bots side – Conversational Commerce ft. Facebook Messenger Chatbots

CN_Blog (1)

“Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new internet.”

Ted Livingston, founder and CEO of Kik made this ambitious claim in his medium post The Future of Chat Isn’t AI where he talks about the possibilities that a bot-revolution will bring and the very visible trend of conversational commerce.

1-9FKqMrDRoc0U1SWTO7mxCA

Source: Medium

We have spoken about businesses forming contextual, convenient and deeper engagements with customers through conversational commerce as well.

So when Facebook launched their Messenger Platform (beta) for Facebook Messenger at the F8 Conference, we could not help but delve right into the kind of opportunities that it brings for content distribution and engagement.

dsc05478

Source: Techcrunch

Here are some numbers from Messenger that make us more excited about the potential of chatbots helping businesses in reaching more customers

* Over 900 million active users
* Over 60 billion messages daily (between Facebook Messenger and WhatsApp)
* Over 15 million businesses on Facebook Messenger
* More than one billion messages are sent to businesses each month
* Fastest growing app in the U.S.
* Second Top App on iOS (globally behind Facebook)

Now how do we harness these bots for the benefit of the brands? According Adam Hirsch, Edelman Digital Global, we exploit the following 3 key social consumers’ experiences:

air bnb

Source: Medium

* Content consumption (informational and entertainment)
* Customer service
* Productivity (including shopping experiences)

From instant and personalized customer service response to lead generation, the possibilities are numerous, like everything in marketing; it all depends on how creative you can be with programming the bots, and how accurate they are with driving the conversations.

As for the scope of these bots in the long run, and if they would find takers in the mass, let’s leave you with saying right from the horse’s mouth

“I’ve never met anyone who likes calling a business, and no one wants to have to install a new app for every service or business they want to interact with,” Zuckerberg

There is a maze of solutions and options available if you are building out an online store. You need options that meet your business requirements and fit your budget.

At Capital Numbers, we are able to implement a range of ecommerce packages, ecommerce software and shopping cart systems that provide you with the best value for your investment.

To know how we plan to use the chat-bots to your benefit too, contact us at http://www.capitalnumbers.com/contact_us.php

 

AWSome Day!

AWSome day India

“The only true wisdom is in knowing you know nothing.”

― Socrates

On AWSome Day India, we walked into at Hyatt, waiting to absorb everything regarding AWS Cloud, learn more about AWS Core and application services and learn from AWS Experts present at the venue.

* *

So what was the day like at the AWSome Day, Kolkata?

The first half of the event was all about AWS, why Software Development Companies can use them and their various pricing models. Post lunch-break, the team from AWS started discussing about each of their S3 services and their pricing models. The discussion was not too much technical; user-friendly parlance was used so that the session stays audience-friendly.

Quiz followed the completion of each session which again led to a concentrated participation from the audience. A tweet-to-win contest was also on which created a good vibe among the participants to join the conversation (and also win something).

It has been a priority for all companies working on SAAS-based models use services like AWS and apparently, AWS is one of the best.

Overall, it has been a fantastic experience attending the AWSome Day event at Hyatt.

Let’s hear out from the team itself who had gone to attend the event:

Pushpal Mazumder

Pushpal“During the training session, AWS trainers shared information about various AWS services available and brief description about their usage and pricing models. There was an interactive session also after the training where the AWS team tried to answer all the questions asked by attendees. Though I am already using and have knowledge of various AWS services, however during this training session I learnt about few newly launched AWS web services. Overall the training session was very useful.”

 

Sourav Mondol

Sourav“It was an AWSome day 🙂

Awesome learning and Awesome food. 😀
I was already familiar with most of the services, but as Pushpal, our Service Delivery Head said, I came to know about few more features they have recently launched and that was very helpful. They had also provided a printout copy of AWS guide.That is a good thing for future reference and help.”

 

Arghya Ghosh

Arghya“Yeah the training was helpful to understand why AWS is here and why people are/should be tending towards cloud. The power of AWS services were explained and ofcourse few new services were introduced which I never worked with before.

But yeah, (it) would be more awesome if we would have got some more detail specially using the management console. Hope you to see that in next training. Overall the experience was okay.”

 

Anindya Kumar Moitra

“It was a good experience with AWS.  I found some nice features they provide for newly lunched services. Overall it was nice experience.”

 
 

Mayukh Chakraborty

Mayukh“AWSome Day was really awesome. Had great time while exploring various services and got in-depth knowledge on their services. Presentation was good. Overall, we had a great experience.”

 

* *

All we can say now is a big Thank-You to Amazon Web Services team for inviting us over.

200 New Year Resolutions of Capital Numbers

For some New Year gives an opportunity to start afresh. For some it is bidding a goodbye to bad habits. For some it can be a second chance to climb the ladder of success. For some New Year is a promise to help improve the society. New Year Resolution – no one can deny having made some.

A new year is the time when we make promises to better ourselves in the forthcoming year. 200 professionals of Capital Numbers took a chance to Welcome the 2015 by penning down 200 resolutions – promise each one made to change at least one thing in the coming year.

Capital Numbers wins Best SME Startup Award at The Telegraph INFOCOM SME Awards 2014

A new feather to the hat! Capital Numbers, one of the fastest growing startups of Kolkata, won the Best SME Startup Award at The Telegraph INFOCOM SME Awards 2014.

Mr. Mukul Gupta receiving Best SME Startup at The Telegraph INFOCOM SME Awards 2014

At a packed event held by ABP Group in Kolkata on December 6, 2014, Saturday, Indian tech company, Capital Numbers (www.capitalnumbers.com), was awarded the Best SME Startup, picked by a panel of judges representing top dignitaries of the industry.

Winning the prestigious award is a clear indication that Capital Numbers has a long way to go and grow. A team of 200+ in-house IT experts serves some of the most prominent names in the industry like Fool.com, Harvard University, Thomson Rueters, Condé Nast, Matches Fashion, Doosan, My Pay Network and Ordina.

The company, which offers White Label Web Design and Development, Mobile Apps and Digital Marketing services (www.capitalnumbers.com/managed_outsourcing_overview.html) was given the award after showing remarkable growth since inception. For three years the company has been offering world-class solutions to over 200 international clients of big and small stature alike.

The Award & Certificate handed over to Mukul at The Telegraph INFOCOM SME Awards 2014

The Award & Certificate handed over to Mukul at The Telegraph INFOCOM SME Awards 2014

Mukul Gupta, Managing Director, Capital Numbers stated the occasion as “Its a great achievement for the team. We have grown to over $2 Million in revenue purely through Digital Marketing, without meeting any client face to face. We have assisted companies to improve productivity, keep their in-house teams small, outsource overflow work by hiring dedicated temporary staff from us and reduce costs. Our ‘Remote Hiring’ model has helped us to position Capital Numbers against freelancing portals such as Elance and Odesk and has been giving their clients a more reliable way to hire remote workers”, added Mukul.

“It’s an honour to win an award that recognizes Capital Numbers’ digital and technology innovation, as well as the success we brought to our clients through remote staffing”, shared Mukul after collecting the award. “There’s amazing talent, innovation and drive in Indian technology companies, and we’re proud to be picked as the Best SME Startup by ABP Group”, he added in a much victorious manner.

Several awards were given away at the occasion, which sought to recognise the best in class of digital communications and technology innovations. Capital Numbers was one of three companies that received an award for Best SME Startup.

About Capital Numbers
Capital Numbers is a company based in Kolkata. The company specializes in offering White Label Web Design and Development, Mobile Apps and Digital Marketing services through remote hiring. It is an ISO 9001 Certified, D&B Registered and a Certified Google Partner.

Media Contact:
Sumana Chakraborty
PR & Corporate Communication Executive
Capital Numbers Infotech Pvt. Ltd.
Email: sumanac@capitalnumbers.com
Phone/Mobile: +91-33-40032103 | +91 98308 76825
Website: www.capitalnumbers.com

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