Can Startups Rely on a Remote Team?
7 Common Ways That Small Businesses Waste Money Marketing
Getting into the Melbourne Mood – for Connect Expo 2016
Capital Numbers will be at Start-Up Expo 2016!

Remote hiring is something which is slowly being accepted more and more as we edge into the future. Shunned earlier by many companies owing to the lack of clarity regarding the entire process, remote workers are now gradually being inducted into the workforces and task teams of various companies. This is contributing to the growth of workplace expansion beyond the physical confines of the office. What’s even more encouraging is the fact that this trend is being quickly adopted by smaller companies, especially start-ups.   

There’s good reason behind people getting excited about remote offices. It is, first and foremost, quite cost-effective, saving money by not having to invest in the physical expansion of the workplace. The cost of office furniture, broadband internet connection, computers, air-conditioning, etc., is really difficult to muster for most start-ups. So, it is logical that the trend of remote working from different locations would come as a blessing in disguise for them. There are plenty of jobs that do not require the daily physical presence of workers in the office. A few examples would be a biochemist, a biomedical engineer and construction engineer. If you are planning to set up a firm that is primarily centered around these (or similar) jobs, then you’re at full liberty to forgo the office set-up. Instead, you would conduct business from your own home (or any other ‘headquarter’ location you choose). and a few decentralized locations scattered across various geographical locations.

Now, the question that arises out of all this is: Is it possible for start-ups to completely bank upon a remote team instead of an office team?

The answer is multi-layered. There are several things that ought to be kept in mind while beginning to work with a remote team. The first thing is the culture of the workplace. Remote workers that are being hired should first be tested for cultural compatibility as well as the speed of task completion and work ethics followed. The second thing is the structure of management. If you have a work supervision and employee productivity tracking system that depends on the physical presence of the employee in question, then problems are bound to arise. As I’ve mentioned previously, there are certain kinds of jobs that people can hold without having to actually travel to an office. If a start-up is made up of people who would be working chiefly from home or other remote locations, then an office would not be required in the first place. On the other hand, if a huge part of the company’s staff consists of people in traditional office-based roles, then that company would need a separate work building. It really depends upon the kind of industry the company is part of, and the type of work the company does.

Here’s what you can do if you’re a start-up and want to utilize a remote office:

  • Don’t use e-mail for communications; make use of Skype or Slack. The only place where you should use e-mail for communications is when you are notifying your employees on an official communication made with another organization. Another instance would be when you’re sending out official invites for a conference call. If you have a very small staff, you may have no need to communicate via technology.
  • You could make use of, as we have already stated above, real-time communication technology such as Flow, Skype, Skitch or Slack. These not only help in interpersonal and inter-group communication but also have live video chats and can also be used to keep track of employee progress. When it comes to keeping all work progress recorded centrally, there are few alternatives to cloud storage mechanisms such as Dropbox. It not only keeps all files stored in one place, sorted according to size, date, priority, and employee, but it also has the provision to bring back a deleted file by clicking the “undo delete” button (Note: This can be done within 30 days of deletion).
  • Create a position that is Two-in-One: Office Assistant and Manager. You could have the same person who has the responsibility of office secretary also carry the responsibility of the event scheduler. They would not only assign you the tasks to be completed but also fix meetings, book flights, carry out transactions with banks and other similar work. Thus, you could have a person handling your projects who knows the details and schedules of the company inside out. Having a position like this can help with better task coordination and optimization time. This position, acting as a schedule manager, is also an able observer of the company’s progress. Owing to their deep knowledge about the work mechanism and schedules of the company, they would be able to provide valuable inputs regarding the work to be completed.

In general, there are many good reasons for a start-up to go completely remote. It is definitely worth the time and effort to explore this as a possibility if nothing else.

Growing a small business is not that easy. We start a business because we may be a good accountant, lawyer, website designer, business consultant, lawyer or other professional service providers, but that does not mean that we are experts at growing and marketing our own small business. As we are not business marketing experts, we tend to follow what others do. And most of the time, it does not work at all. Here are the most common mistakes that small business owners make when it comes to spending money and how they can turn those losses into gains.

Building a social media following

It may sound good, but building a following on sites such as Facebook can actually cause more harm than good for your small business, in that it can be a waste of time and therefore money. As the algorithm of Facebook is always changing, it has made it harder for marketers to reach their clients organically. Based on 500,000 likes per year, only around 2% of your followers actually, see your posts. The good news is that now you can buy Facebook ads so that you can boost the number of users who see your posts.

Solution: Try to get your client’s email addresses and send them weekly newsletters with updates about your services. Also, you can offer incentives to those who recommend your products or services to their friends or family.

Not Understanding What Your Customers Want

Marketing is all about knowing the needs and wants of your audience, but small businesses tend to lack this information. You will be wasting your time as well as money if you do not understand the demographics of your target market.  

Solution: The first thing that you need to do is to identify who your customer is and determine what their needs are, where they reside and what they can afford to purchase. In defining who your primary customer is, you learn how to meet their needs and have a happy clientele.

Being Impatient and Giving up Too Soon

Marketing needs a lot of time as well as effort when growing a business. If you expect to get hundreds and thousands of followers in just one week, then this will seriously upset you. And as a result, small businesses give up, in spite of starting strong.

Solution: The solution to this is quite simple. First of all, do not raise your expectations too high. Give your small business a year or two to ramp up. Once you start getting followers, you can engage them with as much interesting content as possible.

Trying to do Too Much

Creating an account on Twitter, Facebook, Pinterest and a lot of other social networking sites is highly ineffective for a small business. As a small business owner, you have fewer employees. So don’t try to be online everywhere at the same time, all at once.

Solution: You can’t do it all – accept it. Choose one or two social media sites that your customers use the most and devote a few hours per week in promoting your products and services.

You Are Not Tracking Your Marketing Results

You may have Google Analytics set up, but do you really use it at all?  Many small businesses aren’t aware how this tool works. They have a lot of questions and confusion regarding Google’s PPC and AdWords. As it is an effective marketing tool, business owners simply buy ad space without fully understanding how those ads work. This is one way that you could unwittingly be wasting a lot of money.

Solution: You can set up conversion tracking for your ad campaigns. This way you will get to know how effective your ads are at attracting your customers.

You Have Not Changed Your Marketing Strategy in Years

Times change, and so should your marketing strategy. If you have a marketing strategy that you have not changed in years and are still investing in it, this is simply a phenomenal waste of money.

Solution: It is suggested that you try new things every year. As marketing is always evolving, you need to evolve too.

Huge One-Time Ad Campaign

There are a number of cool marketing tactics that you can try. While some of them work great, others do not. This is especially true if you only have one shot to make them work. Diving into marketing campaigns that require a lot of money is a waste of money for small businesses.

Solution: You need to first test the ad campaign with a modest budget. If you see that this new tactic is not working even with a smaller budget, it is likely that it will not work with a large budget.

Are these the areas in which your business is wasting money? If so, then it’s time that you make some changes in your marketing plan and grow your business.

CN in Melbourne

CN in Melbourne

We are going to the Connect Expo 2016! Yes, we are! It’s Australia’s most important ICT and emerging tech event, with a series of strategic business conferences (summits), FREE educational seminars, live demos and technology zones…

.. And guess which city is hosting it?

<let Google catch a break, we’ll tell you ourselves because we can’t contain our excitement>





Oh yes!

Apart from preparing our talking points and getting our data sets refreshed, we were also doing a bit of our research about how best to spend our time in Melbourne! We thought we would share them with you.

We found some interesting sites that gave a pretty comprehensive view of how things about there.

Notable one was this:

Play Melbourne

Play Melbourne



Play Melbourne Live is a game Melbourne city and its visitors play every day.
Their ball puts a live Periscope stream in the hands of the people, to tell the most authentic stories of our city.

This is pretty neat use of technology to get the city to people across the world, just as the way local see it!

shia clapping


Assuming the best that you are going to the conference as well, here’s a list of places where we hope to bump into you as well –

The Queen Victoria Markets – Shop till you are full

Queen Victoria Market

Queen Victoria Market

Queen Victoria Market is much more than the city’s fresh-food shopping mecca – it’s a historic landmark, a tourist attraction and a Melbourne institution. – http://www.thatsmelbourne.com.au/

Melbourne Zoo – Into the wild

Zoo at Melbourne

Zoo at Melbourne

Over 250 species from around the world can be found in the beautifully landscaped settings of Melbourne Zoo, just five minutes from the city centre. – http://www.visitvictoria.com/


Sunbury Wine Region – More wine?

Sunbury Wine Region

Sunbury Wine Region

You’ve barely left Melbourne behind when you find yourself in the Sunbury wine region, exploring vineyards, opening cellar doors and tasting palatable wines. – http://sunburywines.com.au/

Degraves Street – What is this place?

Degraves Street

Degraves Street

Idle the afternoon away by the blue-stone cobbles at a Degraves Street or Centre Place cafe and become part of a Melbourne postcard scene. – http://www.visitvictoria.com/

ACMI – Art, Art Everywhere



As the home of Melbourne’s best and most popular film festivals, great Australian and international cinema and regular screenings for seniors, kids and lovers of cult classics, ACMI presents an unparalleled annual calendar. – http://www.visitmelbourne.com/

Internet’s a funny place and we are sure that some of the Melbourne locals will stumble upon this article. If you are locale, or know a thing about Melbourne and have something to add to this article, please do let us know.

Also, if anyone is interest to talk business over a cup of coffee, do contact us.

Hope to catch you there!

Capital Number_StartUpExpo

We are glad to let you know that we have been accepted as an exhibitor at the Start-Up Expo 2016! Hi five!


Our excitement is not just about acing the questionnaire that we were asked to fill out, it’s also about the token number we received after registering, which was 800 – meaning 799 others had already registered before us! That tells you how huge it’s going to be and we cannot wait!

India has long been declared a start up country. There are need gaps in every industry that are being addressed by energetic professionals in the most innovative of ways.

It’s important that all these minds gather under a single umbrella once in a while, inspire each other, draw from each other and understand how the impact of their work cascades into the larger picture.

giphy (2)

The Start-Up Expo is going to bring together an ecosystem that can provide start-ups all the support they need to succeed. It’s going to be one of the biggest exhibitions in NCR to showcase start-ups from all domains.

The opportunity to scout for potential partners and networking with the best in India are obviously attraction to us, we also believe that we could talk about how we digital production outsourcing solving a lot many problems people face while achieving their organizational goals.

We help organisations remove these constraints and help them save about 20% to 40% on Digital Production costs which they can then spend in a bigger distribution of content or, it goes straight to their bottom line.

We believe that our voice is important in a conference that is sheltering all these brilliant minds because we can now tell these guys that they can decouple their production process from everything else and thus become truly strategic and solution agnostic. Our business model makes the talent that is needed available to our clients on demand so that they don’t have to worry about excessive in-house staffing or, getting tied into lengthy contracts. They can get the type of digital production that they need, when they need it.

Anindya Mukherjee – Country Head and Debjit Datta – Head of Mobile Solutions will be our representatives at the expo, and we wish them all the luck with spreading our message further. We hope that our participation in this expo is another step towards us being at the very heart of Indian start-up ecosystem.

We shall definitely keep you posted about all we do and learn at the Expo. To get regular updates, do follow us on Twitter and if you really want to follow us at every step of the way, you can stalk us as well, we don’t mind.

giphy (4)

(JK, turning on your mobile notifications will do)


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